LeoVegas Audience in Germany
LeoVegas has an estimated audience of 268,447 people in Germany. 27.3% are female, 72.7% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Ho, Ghana, Noodle (Gorillaz), Pro-Ject, Progressive rock.
The average LeoVegas fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Ho, Ghana, Noodle (Gorillaz), with strongest over-indexing on Carrie (novel) (20× the country average). Demographically, the LeoVegas audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of LeoVegas fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 38.3 |
| Estimated audience size | 268,447 |
Audience persona
The typical LeoVegas fan in Germany is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,485 | 1.22× |
| Bayern | 36,128 | 0.84× |
| Baden-Württemberg | 31,319 | 0.86× |
| Niedersachsen | 24,023 | 0.92× |
| Hessen | 19,212 | 0.94× |
| Sachsen | 12,718 | 0.97× |
| Rheinland-Pfalz | 11,879 | 0.88× |
| Berlin | 11,662 | 0.97× |
| Schleswig-Holstein | 9,938 | 1.03× |
| Brandenburg | 9,248 | 1.11× |
| Sachsen-Anhalt | 8,934 | 1.28× |
| Thüringen | 6,420 | 0.94× |
| Hamburg | 5,763 | 0.95× |
| Mecklenburg-Vorpommern | 4,977 | 0.97× |
| Saarland | 4,617 | 1.4× |
| Bremen | 1,660 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 20× | Literature |
| Ho, Ghana | 7.94× | Travel & Leisure |
| Noodle (Gorillaz) | 4.24× | Music & Radio |
| Pro-Ject | 8.45× | Music & Radio |
| Progressive rock | 1.7× | Music & Radio |
| Pillow | 1.62× | Home & Garden |
| ESN | 7.7× | Health |
| Subconscious | 13.29× | Health |
| Jaguar F-Pace | 5.19× | Cars & Mobility |
| The Hurlingham Club | 14.27× | Travel & Leisure |
| Home Delivery | 2.03× | Food & Beverages |
| Snow White (Fables) | 1.54× | Literature |
| Buddy – The Buddy Holly Story | 3.27× | Music & Radio |
| Video izle | 2.25× | |
| Hidden Objects Games | 24.85× | Games |
| Harriet Tubman | 3.72× | Politics & Society |
| Ireen Sheer | 1.55× | Music & Radio |
| Building insulation | 2.3× | Home & Garden |
| Hepsiburada | 3.7× | Shopping |
| Scorpio (comics) | 6.25× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Career Orientation | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.08 |
| Need for Security | CONSERVATISM | 1.03 |
| Risk Appetite | THRILL | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 31.5% |
| Italy | 24.1% |
| Spain | 8.4% |
See LeoVegas audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does LeoVegas have in Germany?
LeoVegas has an estimated audience of 268,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LeoVegas fans?
27.3% of LeoVegas fans are female, 72.7% are male, with an average age of 38.3 years.
Which brands do LeoVegas fans like most?
LeoVegas fans show strongest brand affinity for Carrie (novel) (20×), Ho, Ghana (7.94×), and Noodle (Gorillaz) (4.24×) over the country average.
Where do LeoVegas fans live in Germany?
LeoVegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,485), Bayern (reach 36,128), and Baden-Württemberg (reach 31,319). These three regions account for the largest share of the active audience.
What other brands do LeoVegas fans also like?
Beyond LeoVegas itself, the audience over-indexes on Ho, Ghana (7.94×), Noodle (Gorillaz) (4.24×), Pro-Ject (8.45×), and Progressive rock (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LeoVegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.