LeoVegas Target Market in Germany
A data profile of the people who buy, follow and care about LeoVegas in Germany — modelled from more than twelve digital signal sources. LeoVegas has an estimated audience of 283,414 people in Germany.
The average LeoVegas fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Slot machine, Online casino, with strongest over-indexing on Tipico (10.03× the country average).
Demographically, the LeoVegas audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LeoVegas fan in Germany is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the LeoVegas profile in Germany.
Search interest · 12-month trend
Customer demographics of LeoVegas
35.3% are female, 64.7% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 37.4 |
| Estimated audience size | 283,414 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
Geography
Where the LeoVegas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~4K | 1.38× | |
| 02 | Sachsen-Anhalt | ~8K | 1.23× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.18× | |
| 04 | Thüringen | ~8K | 1.16× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.13× | |
| 06 | Sachsen | ~10K | 1.04× | |
| 07 | Brandenburg | ~9K | 1.04× | |
| 08 | Bremen | ~2K | 1.01× | |
| 09 | Schleswig-Holstein | ~9K | 0.99× | |
| 10 | Niedersachsen | ~20K | 0.94× | |
| 11 | Hessen | ~20K | 0.92× | |
| 12 | Hamburg | ~5K | 0.86× | |
| 13 | Berlin | ~10K | 0.84× | |
| 14 | Rheinland-Pfalz | ~10K | 0.82× | |
| 15 | Baden-Württemberg | ~30K | 0.79× | |
| 16 | Bayern | ~30K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the LeoVegas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 33.92× | ||
| 02 | Online casino | Games | 27.94× | ||
| 03 | Slot machine | Games | 21.69× | ||
| 04 | Gin rummy | Games | 20.26× | ||
| 05 | Kristen Wiig | Movies & TV | 19.12× | ||
| 06 | William Hill (bookmaker) | Games | 14.73× | ||
| 07 | Casino games | Games | 14.34× | ||
| 08 | Philippine Stock Exchange | Business & Career | 12.77× | ||
| 09 | Tipico | Games | 10.03× | ||
| 10 | Gambling | Games | 8.78× | ||
| 11 | Robin Williams | Movies & TV | 8.48× | ||
| 12 | Progressive jackpot | Games | 7.79× | ||
| 13 | Arcade game | Games | 7.64× | ||
| 14 | Online gambling | Games | 6.11× | ||
| 15 | Angelina Jolie | Movies & TV | 5.75× | ||
| 16 | Lottoland | Games | 5.33× | ||
| 17 | Solitaire | Games | 5.28× | ||
| 18 | Ligue 1 | Sports | 4.65× | ||
| 19 | CHECK24 | Business & Career | 2.73× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.24× |
Personality of the LeoVegas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.51× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.67× | |
| Sustainability | BALANCE | 0.69× |
Frequently asked questions
Who is LeoVegas's target market in Germany?
LeoVegas's target market in Germany covers an estimated 283,414 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LeoVegas customers?
35.3% of the LeoVegas audience are female, 64.7% are male, with an average age of 37.4 years.
Which brands do LeoVegas fans like most?
LeoVegas fans show strongest brand affinity for Tipico (10.03×), Slot machine (21.69×), and Online casino (27.94×) over the country average.
Where do LeoVegas fans live in Germany?
LeoVegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do LeoVegas fans also like?
Beyond LeoVegas itself, the audience over-indexes on Slot machine (21.69×), Online casino (27.94×), Betfair (33.92×), and Gambling (8.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See LeoVegas audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for LeoVegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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