A data profile of the people who buy, follow and care about Manchester United F.C. in Sweden — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 1,469,616 people in Sweden.
Manchester United F.C. has an estimated audience of 1,469,616 people in Sweden. 26.4% are female, 73.6% are male, average age 37.0. Top brand affinities: Leicester City F.C., Liverpool F.C., Marcus Rashford, Crystal Palace F.C., Ice Hockey World Championships.
Top brand affinities include Leicester City F.C., Liverpool F.C., Marcus Rashford, with strongest over-indexing on Leicester City F.C. (15.89× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Manchester United F.C. fan in Sweden is more male, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Leicester City F.C..
The key figures that characterise the Manchester United F.C. profile in Sweden.
26.4% are female, 73.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 37.0 |
| Estimated audience size | 1,469,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Manchester United F.C. audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marcus Rashford | Sports | 19.35× | ||
| 02 | Sadio Mané | Sports | 19.28× | ||
| 03 | Virgil van Dijk | Sports | 18.00× | ||
| 04 | Leicester City F.C. | Sports | 15.89× | ||
| 05 | Crystal Palace F.C. | Sports | 15.00× | ||
| 06 | Southampton F.C. | Sports | 13.97× | ||
| 07 | Real Betis | Sports | 13.00× | ||
| 08 | Newcastle United F.C. | Sports | 9.47× | ||
| 09 | Juventus F.C. | Sports | 5.00× | ||
| 10 | Liverpool F.C. | Sports | 4.63× | ||
| 11 | Arsenal F.C. | Sports | 4.10× | ||
| 12 | Manchester City F.C. | Sports | 4.00× | ||
| 13 | Chelsea F.C. | Sports | 3.92× | ||
| 14 | UEFA Europa League | Sports | 3.79× | ||
| 15 | FC Barcelona | Sports | 3.54× | ||
| 16 | UEFA Champions League | Sports | 2.96× | ||
| 17 | Real Madrid C.F. | Sports | 2.56× | ||
| 18 | FIFA World Cup | Sports | 1.99× | ||
| 19 | Soccer | Sports | 1.95× | ||
| 20 | Ice Hockey World Championships | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.38× | |
| Urban Lifestyle | OPEN | 0.53× | |
| Social Media Usage | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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