A data profile of the people who buy, follow and care about FC Barcelona in Sweden — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,203,880 people in Sweden.
FC Barcelona has an estimated audience of 1,203,880 people in Sweden. 30.0% are female, 70.0% are male, average age 37.3. Top brand affinities: FIFA World Cup, Real Madrid C.F., Manchester United F.C., Ice Hockey World Championships, UEFA Champions League.
Top brand affinities include FIFA World Cup, Real Madrid C.F., Manchester United F.C., with strongest over-indexing on FIFA World Cup (3.17× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
The typical FC Barcelona fan in Sweden is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Sweden.
30.0% are female, 70.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 37.3 |
| Estimated audience size | 1,203,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide FC Barcelona audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 8.08× | ||
| 02 | Leicester City F.C. | Sports | 7.50× | ||
| 03 | Juventus F.C. | Sports | 4.25× | ||
| 04 | Manchester United F.C. | Sports | 3.83× | ||
| 05 | Neymar | Sports | 3.82× | ||
| 06 | Cristiano Ronaldo | Sports | 3.61× | ||
| 07 | Real Madrid C.F. | Sports | 3.50× | ||
| 08 | UEFA Champions League | Sports | 3.41× | ||
| 09 | Manchester City F.C. | Sports | 3.40× | ||
| 10 | UEFA Europa League | Sports | 3.18× | ||
| 11 | FIFA World Cup | Sports | 3.17× | ||
| 12 | Arsenal F.C. | Sports | 3.11× | ||
| 13 | Chelsea F.C. | Sports | 3.04× | ||
| 14 | Premier League | Sports | 2.97× | ||
| 15 | A.C. Milan | Sports | 2.96× | ||
| 16 | Liverpool F.C. | Sports | 2.93× | ||
| 17 | Soccer | Sports | 1.81× | ||
| 18 | Fotbollskanalen | Sports | 1.81× | ||
| 19 | Ice Hockey World Championships | Sports | 1.58× | ||
| 20 | LeoVegas | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.62× | |
| Creativity | OPEN | 0.64× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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