A data profile of the people who buy, follow and care about Savon Sanomat in Finland — modelled from more than twelve digital signal sources. Savon Sanomat has an estimated audience of 1,755,545 people in Finland.
Savon Sanomat has an estimated audience of 1,755,545 people in Finland. 58.3% are female, 41.7% are male, average age 44.6. Top brand affinities: Home insurance, Pay television, Schlager music, Hardware store, Commuting.
Top brand affinities include Home insurance, Pay television, Schlager music, with strongest over-indexing on Home insurance (2.49× the country average).
Demographically, the Savon Sanomat audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Savon Sanomat fan in Finland is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Home insurance.
The key figures that characterise the Savon Sanomat profile in Finland.
58.3% are female, 41.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.6 |
| Estimated audience size | 1,755,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
The strongest cross-interests of the Savon Sanomat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commuting | Cars & Mobility | 2.98× | ||
| 02 | Home insurance | Business & Career | 2.49× | ||
| 03 | Elderly care | Health | 2.02× | ||
| 04 | Induction cooking | Home & Garden | 2.01× | ||
| 05 | Ski jumping | Sports | 1.97× | ||
| 06 | Husqvarna | Home & Garden | 1.85× | ||
| 07 | Health insurance | Business & Career | 1.75× | ||
| 08 | Hardware store | Home & Garden | 1.71× | ||
| 09 | Customer satisfaction | Business & Career | 1.71× | ||
| 10 | Fertilizer | Home & Garden | 1.64× | ||
| 11 | Peugeot | Cars & Mobility | 1.58× | ||
| 12 | Toyota Land Cruiser | Cars & Mobility | 1.58× | ||
| 13 | Boutique hotel | Travel & Leisure | 1.58× | ||
| 14 | Mobile payment | Business & Career | 1.57× | ||
| 15 | Hypermarket | Shopping | 1.56× | ||
| 16 | Air purifier | Home & Garden | 1.56× | ||
| 17 | Pay television | Movies & TV | 1.54× | ||
| 18 | Schlager music | Music & Radio | 1.52× | ||
| 19 | Lottery | Games | 1.51× | ||
| 20 | Makita | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.53× | |
| Need for Security | CONSERVATISM | 1.36× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Savon Sanomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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