A data profile of the people who buy, follow and care about Uusi Suomi in Finland — modelled from more than twelve digital signal sources. Uusi Suomi has an estimated audience of 983,135 people in Finland.
Uusi Suomi has an estimated audience of 983,135 people in Finland. 39.9% are female, 60.1% are male, average age 48.0. Top brand affinities: Ice Hockey World Championships, Biltema, Danske Bank, LinkedIn, Stockmann.
Top brand affinities include Ice Hockey World Championships, Biltema, Danske Bank, with strongest over-indexing on Ice Hockey World Championships (1.75× the country average).
Demographically, the Uusi Suomi audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Spirituality.
The typical Uusi Suomi fan in Finland is more male, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Uusi Suomi profile in Finland.
39.9% are female, 60.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 48.0 |
| Estimated audience size | 983,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
The strongest cross-interests of the Uusi Suomi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 2.59× | ||
| 02 | Family car | Cars & Mobility | 2.59× | ||
| 03 | Heat pump | Home & Garden | 2.59× | ||
| 04 | Solar panel | Home & Garden | 2.59× | ||
| 05 | Hatchback | Cars & Mobility | 2.59× | ||
| 06 | Renewable energy | Business & Career | 2.19× | ||
| 07 | Innovation | Business & Career | 2.19× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.10× | ||
| 09 | Solar energy | Home & Garden | 2.02× | ||
| 10 | Sustainable energy | Home & Garden | 1.94× | ||
| 11 | Pay television | Movies & TV | 1.86× | ||
| 12 | Danske Bank | Business & Career | 1.81× | ||
| 13 | Ice Hockey World Championships | Sports | 1.75× | ||
| 14 | Internet & Social Media | 1.70× | |||
| 15 | Škoda Auto | Cars & Mobility | 1.69× | ||
| 16 | Mortgage loans | Business & Career | 1.64× | ||
| 17 | Biltema | Business & Career | 1.57× | ||
| 18 | Twitch | Games | 1.55× | ||
| 19 | Stockmann | Shopping | 1.54× | ||
| 20 | Valtteri Bottas | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.90× | |
| Spirituality | BALANCE | 1.46× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.79× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Uusi Suomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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