A data profile of the people who buy, follow and care about Kaleva (newspaper) in Finland — modelled from more than twelve digital signal sources. Kaleva (newspaper) has an estimated audience of 2,753,396 people in Finland.
Kaleva (newspaper) has an estimated audience of 2,753,396 people in Finland. 54.2% are female, 45.8% are male, average age 43.9. Top brand affinities: Ice Hockey World Championships, Mortgage loans, Pay television, Renewable energy, Sustainable energy.
Top brand affinities include Ice Hockey World Championships, Mortgage loans, Pay television, with strongest over-indexing on Ice Hockey World Championships (1.62× the country average).
Demographically, the Kaleva (newspaper) audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Kaleva (newspaper) fan in Finland is balanced, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Kaleva (newspaper) profile in Finland.
54.2% are female, 45.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.9 |
| Estimated audience size | 2,753,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Kaleva (newspaper) audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 97.0% |
| Sweden | 1.2% |
| United States | 0.8% |
The strongest cross-interests of the Kaleva (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 2.28× | ||
| 02 | Health insurance | Business & Career | 1.87× | ||
| 03 | Home insurance | Business & Career | 1.84× | ||
| 04 | Fertilizer | Home & Garden | 1.76× | ||
| 05 | Debit card | Business & Career | 1.71× | ||
| 06 | Sustainable energy | Home & Garden | 1.67× | ||
| 07 | Makita | Home & Garden | 1.67× | ||
| 08 | Hypermarket | Shopping | 1.65× | ||
| 09 | Moped | Cars & Mobility | 1.65× | ||
| 10 | Air pollution | Health | 1.64× | ||
| 11 | Husqvarna | Home & Garden | 1.64× | ||
| 12 | Ice Hockey World Championships | Sports | 1.62× | ||
| 13 | Lawn mower | Home & Garden | 1.62× | ||
| 14 | Hardware store | Home & Garden | 1.57× | ||
| 15 | Pay television | Movies & TV | 1.56× | ||
| 16 | Renewable energy | Business & Career | 1.56× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Mobile payment | Business & Career | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Risk Appetite | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Kaleva (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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