A data profile of the people who buy, follow and care about Public broadcasting in Finland — modelled from more than twelve digital signal sources. Public broadcasting has an estimated audience of 644,042 people in Finland.
Public broadcasting has an estimated audience of 644,042 people in Finland. 56.8% are female, 43.2% are male, average age 46.4. Top brand affinities: Valtteri Bottas, Google, Instant messaging, Viral video, Self-employment.
Top brand affinities include Valtteri Bottas, Google, Instant messaging, with strongest over-indexing on Valtteri Bottas (3.92× the country average).
Demographically, the Public broadcasting audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Public broadcasting fan in Finland is more female, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Valtteri Bottas.
The key figures that characterise the Public broadcasting profile in Finland.
56.8% are female, 43.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 46.4 |
| Estimated audience size | 644,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Public broadcasting audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 10.2% |
| Germany | 8.5% |
The strongest cross-interests of the Public broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicano rap | Music & Radio | 7.14× | ||
| 02 | Japanese hip hop | Music & Radio | 6.66× | ||
| 03 | French hip hop | Music & Radio | 5.76× | ||
| 04 | Circus | Kids & Family | 4.99× | ||
| 05 | Viral video | Internet & Social Media | 4.79× | ||
| 06 | Web conferencing | Technology & Electronics | 4.65× | ||
| 07 | Self-employment | Business & Career | 4.50× | ||
| 08 | Valtteri Bottas | Sports | 3.92× | ||
| 09 | Linux | Technology & Electronics | 3.87× | ||
| 10 | Instant messaging | Internet & Social Media | 3.67× | ||
| 11 | Gambling | Games | 3.13× | ||
| 12 | Gymnastics | Sports | 2.92× | ||
| 13 | Fiction books | Literature | 2.42× | ||
| 14 | Hair products | Beauty & Wellness | 2.08× | ||
| 15 | Video games | Games | 1.79× | ||
| 16 | Happiness | Health | 1.76× | ||
| 17 | Internet & Social Media | 1.76× | |||
| 18 | Dogs | Pets & Animals | 1.74× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Danske Bank | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Tradition | CONSERVATISM | 1.63× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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