A data profile of the people who buy, follow and care about Public broadcasting in Sweden — modelled from more than twelve digital signal sources. Public broadcasting has an estimated audience of 1,136,991 people in Sweden.
Public broadcasting has an estimated audience of 1,136,991 people in Sweden. 49.1% are female, 50.9% are male, average age 45.3. Top brand affinities: Elgiganten, Eurojackpot, Viral video, KappAhl, Google.
Top brand affinities include Elgiganten, Eurojackpot, Viral video, with strongest over-indexing on Elgiganten (1.88× the country average).
Demographically, the Public broadcasting audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical Public broadcasting fan in Sweden is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Public broadcasting profile in Sweden.
49.1% are female, 50.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.3 |
| Estimated audience size | 1,136,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Public broadcasting audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 10.2% |
| Germany | 8.5% |
The strongest cross-interests of the Public broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicano rap | Music & Radio | 5.15× | ||
| 02 | Viral video | Internet & Social Media | 3.84× | ||
| 03 | News magazine | News | 3.47× | ||
| 04 | Eurojackpot | Games | 3.31× | ||
| 05 | First-person shooter games | Games | 2.67× | ||
| 06 | Self-employment | Business & Career | 2.61× | ||
| 07 | Allsvenskan | Sports | 2.56× | ||
| 08 | Fiction books | Literature | 2.46× | ||
| 09 | Self-awareness | Health | 2.46× | ||
| 10 | Gambling | Games | 2.44× | ||
| 11 | Tattoos | Fashion & Accessoires | 2.21× | ||
| 12 | KappAhl | Fashion & Accessoires | 2.12× | ||
| 13 | Instant messaging | Internet & Social Media | 2.09× | ||
| 14 | Hair products | Beauty & Wellness | 2.02× | ||
| 15 | Meat | Food & Beverages | 2.01× | ||
| 16 | Happiness | Health | 1.96× | ||
| 17 | Elgiganten | Shopping | 1.88× | ||
| 18 | Dogs | Pets & Animals | 1.75× | ||
| 19 | Video games | Games | 1.64× | ||
| 20 | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Price Sensitivity | PREMIUM | 1.79× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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