A data profile of the people who buy, follow and care about NHL in Finland — modelled from more than twelve digital signal sources. NHL has an estimated audience of 1,018,851 people in Finland.
NHL has an estimated audience of 1,018,851 people in Finland. 53.3% are female, 46.7% are male, average age 39.7. Top brand affinities: Ice Hockey World Championships, Stanley Cup, Dallas Stars, Unibet, Toronto Maple Leafs.
Top brand affinities include Ice Hockey World Championships, Stanley Cup, Dallas Stars, with strongest over-indexing on Ice Hockey World Championships (1.55× the country average).
Demographically, the NHL audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical NHL fan in Finland is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the NHL profile in Finland.
53.3% are female, 46.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.7 |
| Estimated audience size | 1,018,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide NHL audience comes from Finland.
| Country | Share |
|---|---|
| United States | 42.5% |
| Canada | 19.6% |
| Japan | 2.8% |
The strongest cross-interests of the NHL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dallas Stars | Sports | 2.51× | ||
| 02 | Toronto Maple Leafs | Sports | 2.36× | ||
| 03 | Stanley Cup | Sports | 2.01× | ||
| 04 | Edmonton Oilers | Sports | 1.92× | ||
| 05 | San Jose Sharks | Sports | 1.83× | ||
| 06 | Anaheim Ducks | Sports | 1.79× | ||
| 07 | Colorado Avalanche | Sports | 1.78× | ||
| 08 | Winnipeg Jets | Sports | 1.71× | ||
| 09 | New York Rangers | Sports | 1.71× | ||
| 10 | Sidney Crosby | Sports | 1.65× | ||
| 11 | Chicago Blackhawks | Sports | 1.65× | ||
| 12 | Pittsburgh Penguins | Sports | 1.60× | ||
| 13 | Ligue 1 | Sports | 1.59× | ||
| 14 | Summer camp | Kids & Family | 1.58× | ||
| 15 | Floorball | Sports | 1.56× | ||
| 16 | Ice Hockey World Championships | Sports | 1.55× | ||
| 17 | Viasat | Technology & Electronics | 1.55× | ||
| 18 | Tiger Woods | Sports | 1.54× | ||
| 19 | Unibet | Games | 1.51× | ||
| 20 | Ottawa Senators | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Sports Activity | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.51× | |
| Luxury Orientation | PREMIUM | 0.53× | |
| Early Adopter Mentality | POWER | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for NHL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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