A data profile of the people who buy, follow and care about Mikko Rantanen in Finland — modelled from more than twelve digital signal sources. Mikko Rantanen has an estimated audience of 679,617 people in Finland.
Mikko Rantanen has an estimated audience of 679,617 people in Finland. 44.7% are female, 55.3% are male, average age 38.2. Top brand affinities: Ice Hockey World Championships, New York Rangers, Chicago Blackhawks, Helsinki, Colorado Avalanche.
Top brand affinities include Ice Hockey World Championships, New York Rangers, Chicago Blackhawks, with strongest over-indexing on Ice Hockey World Championships (2.29× the country average).
Demographically, the Mikko Rantanen audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Mikko Rantanen fan in Finland is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Mikko Rantanen profile in Finland.
44.7% are female, 55.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.2 |
| Estimated audience size | 679,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Mikko Rantanen audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 36.7% |
| United States | 35.4% |
| Canada | 21.5% |
The strongest cross-interests of the Mikko Rantanen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York Rangers | Sports | 15.16× | ||
| 02 | Chicago Blackhawks | Sports | 12.73× | ||
| 03 | Colorado Avalanche | Sports | 8.25× | ||
| 04 | San Jose Sharks | Sports | 7.90× | ||
| 05 | Florida Panthers | Sports | 6.00× | ||
| 06 | Toronto Maple Leafs | Sports | 5.75× | ||
| 07 | Dallas Stars | Sports | 4.72× | ||
| 08 | Unibet | Games | 2.47× | ||
| 09 | Ice Hockey World Championships | Sports | 2.29× | ||
| 10 | Forestry | Home & Garden | 2.11× | ||
| 11 | Swimming pool | Sports | 2.05× | ||
| 12 | Lunch | Food & Beverages | 2.00× | ||
| 13 | Twitch | Games | 1.93× | ||
| 14 | FIFA World Cup | Sports | 1.85× | ||
| 15 | Flower | Home & Garden | 1.81× | ||
| 16 | Stockmann | Shopping | 1.76× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 18 | Scandinavia | Travel & Leisure | 1.72× | ||
| 19 | Lindex | Fashion & Accessoires | 1.68× | ||
| 20 | Helsinki | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.16× | |
| Spirituality | BALANCE | 1.10× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Community Orientation | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mikko Rantanen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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