Rascasse Audience Intelligence

Mikko Rantanen Audience in United States

A data profile of the people who buy, follow and care about Mikko Rantanen in United States — modelled from more than twelve digital signal sources. Mikko Rantanen has an estimated audience of 656,136 people in United States.

The average Mikko Rantanen fan in United States is 37.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, New York.

Top brand affinities include Dallas Stars, Bauer Hockey, NHL, with strongest over-indexing on Dallas Stars (56.82× the country average).

Demographically, the Mikko Rantanen audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mikko Rantanen fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Dallas Stars.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mikko Rantanen profile in United States.

Audience size
656K
in United States
Gender
35.0%
65.0% male
Age
37.8
average years
Country rank
#31077
Person in United States
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mikko Rantanen fans

35.0% are female, 65.0% are male, average age 37.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Mikko Rantanen audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.8
Estimated audience size656,136
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Mikko Rantanen audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Mikko Rantanen audience comes from United States.

Worldwide audience distribution share by country for Mikko Rantanen
CountryShare
Finland36.7%
United States35.4%
Canada21.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mikko Rantanen audience in United States is strongest.

Fig. 05

Top regions by affinity

Mikko Rantanen fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K5.80×
02Texas~100K2.82×
03Minnesota~20K2.11×
04Wyoming~2K1.74×
05North Carolina~30K1.67×
06North Dakota~2K1.63×
07Montana~2K1.29×
08Alaska~1K1.14×
09Massachusetts~10K1.13×
10New York~40K1.07×
11New Hampshire~2K1.02×
12Pennsylvania~20K1.01×
13South Dakota~1K0.99×
14Wisconsin~9K0.98×
15Missouri~10K0.97×
16Oklahoma~6K0.94×
17Connecticut~6K0.94×
18Maine~2K0.92×
19Utah~5K0.91×
20Nevada~5K0.90×
21Rhode Island~2K0.90×
22Michigan~10K0.89×
23Washington, District of Columbia~2K0.87×
24Kansas~4K0.86×
25Nebraska~3K0.86×
26Delaware~1K0.86×
27New Jersey~10K0.85×
28Idaho~3K0.85×
29Iowa~4K0.82×
30New Mexico~3K0.82×
31West Virginia~2K0.82×
32Illinois~20K0.81×
33Hawaii~2K0.79×
34Arkansas~4K0.78×
35Arizona~10K0.76×
36Louisiana~6K0.76×
37Mississippi~4K0.75×
38Washington~9K0.70×
39Virginia~10K0.69×
40Tennessee~8K0.69×
41Kentucky~5K0.68×
42Oregon~5K0.68×
43Maryland~7K0.67×
44South Carolina~6K0.67×
45Alabama~5K0.63×
46Florida~30K0.62×
47Ohio~10K0.62×
48Indiana~7K0.61×
49California~30K0.50×
50Georgia~9K0.50×
Fig. 06

Affinity by region

Affinity by region — Mikko Rantanen, United States
0.50×1.00×5.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mikko Rantanen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mikko Rantanen audience
#·InterestCategoryAffinity×
01Dallas StarsSports56.82×
02Bauer HockeySports39.25×
03Calgary FlamesSports18.68×
04Ottawa SenatorsSports11.27×
05Montreal CanadiensSports10.18×
06Winnipeg JetsSports9.85×
07Florida PanthersSports7.95×
08Buffalo SabresSports5.53×
09Colorado AvalancheSports5.33×
10World SeriesSports4.87×
11NHLSports4.45×
12Aaron RodgersSports3.77×
13Luka DončićSports3.59×
14Seattle MarinersSports2.96×
15Fox SportsMovies & TV2.79×
16Ice hockeySports2.50×
17San Francisco 49ersSports2.50×
18CBS SportsMovies & TV2.04×
19Mixed martial artsSports1.89×
20NBA FinalsSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mikko Rantanen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mikko Rantanen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Risk AppetiteTHRILL1.30×
Convenience OrientationPREMIUM1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mikko Rantanen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Mikko Rantanen have in United States?

Mikko Rantanen has an estimated audience of 656,136 people in United States, concentrated in Texas and Colorado.

02

What is the gender split and age of Mikko Rantanen fans?

35.0% of Mikko Rantanen fans are female, 65.0% are male, with an average age of 37.8 years.

03

Which brands do Mikko Rantanen fans like most?

Mikko Rantanen fans show strongest brand affinity for Dallas Stars (56.82×), Bauer Hockey (39.25×), and NHL (4.45×) over the country average.

04

Where do Mikko Rantanen fans live in United States?

Mikko Rantanen fans in United States are most concentrated in Texas (reach ~100K), Colorado (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mikko Rantanen fans also like?

Beyond Mikko Rantanen itself, the audience over-indexes on Bauer Hockey (39.25×), NHL (4.45×), Montreal Canadiens (10.18×), and Calgary Flames (18.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mikko Rantanen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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