Mikko Rantanen Audience in United States
Mikko Rantanen has an estimated audience of 604,718 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top brand affinities: Nebraska, Minnesota, Alaska, Elsword, Sinaloa.
Top brand affinities include Nebraska, Minnesota, Alaska, with strongest over-indexing on Nebraska (47.15× the country average). Demographically, the Mikko Rantanen audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Mikko Rantanen fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.3 |
| Estimated audience size | 604,718 |
Audience persona
The typical Mikko Rantanen fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 47.15× | Travel & Leisure |
| Minnesota | 4.07× | Travel & Leisure |
| Alaska | 3.79× | Travel & Leisure |
| Elsword | 25.07× | Games |
| Sinaloa | 5.19× | Travel & Leisure |
| Justice | 3.37× | Politics & Society |
| Sailor | 4.8× | Travel & Leisure |
| Google Analytics | 4.69× | Internet & Social Media |
| Rajasthan | 15.24× | Travel & Leisure |
| Kerala | 5.55× | Travel & Leisure |
| Pro-Ject | 3.34× | Music & Radio |
| JDSU | 2.09× | Business & Career |
| Bank account | 1.56× | Business & Career |
| Staycation | 1.98× | Home & Garden |
| Home staging | 2.66× | Home & Garden |
| Google Wallet | 3.33× | Technology & Electronics |
| Captain America (1990 film) | 2.11× | Movies & TV |
| Jonathan Davis | 4.29× | Music & Radio |
| Corona (band) | 2.55× | Music & Radio |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.17 |
| Patriotism | CONSERVATISM | 1.09 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 38.2% |
| United States | 34.1% |
| Canada | 21.3% |
See Mikko Rantanen audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mikko Rantanen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.