Rascasse Audience Intelligence

Volleyball Audience in Finland

A data profile of the people who buy, follow and care about Volleyball in Finland — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 572,532 people in Finland.

Volleyball has an estimated audience of 572,532 people in Finland. 53.9% are female, 46.1% are male, average age 41.5. Top brand affinities: Sports club, Skechers, Edenred, Temporary work, Sportswear (fashion).

Top brand affinities include Sports club, Skechers, Edenred, with strongest over-indexing on Sports club (2.28× the country average).

Demographically, the Volleyball audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Need for Security.

The typical Volleyball fan in Finland is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Sports club.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Volleyball profile in Finland.

Audience size
573K
in Finland
Gender
53.9%
46.1% male
Age
41.5
average years
Country rank
#548
Topic in Finland
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volleyball fans

53.9% are female, 46.1% are male, average age 41.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Volleyball audience in Finland
MetricValue
Female53.9%
Male46.1%
Average age41.5
Estimated audience size572,532
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Volleyball audience in Finland
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Volleyball audience comes from Finland.

Worldwide audience distribution share by country for Volleyball
CountryShare
United States13.9%
Japan8.6%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volleyball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volleyball audience
#·InterestCategoryAffinity×
01Sportswear (fashion)Fashion & Accessoires2.32×
02Sports clubSports2.28×
03Padel (sport)Sports2.16×
04TreadmillSports2.06×
05Dallas StarsSports2.04×
06Licensed practical nurseKids & Family2.01×
07EdenredBusiness & Career1.88×
08Agricultural cooperativeBusiness & Career1.84×
09StaycationHome & Garden1.74×
10SkechersFashion & Accessoires1.68×
11Temporary workBusiness & Career1.68×
12Team leaderBusiness & Career1.68×
13Stora EnsoBusiness & Career1.66×
14Commercial mortgageBusiness & Career1.63×
15Creative entrepreneurshipBusiness & Career1.61×
16SavingBusiness & Career1.60×
17KaksplusNews1.59×
18Sofa bedHome & Garden1.59×
19Construction engineeringBusiness & Career1.54×
20Elizabeth TaylorMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volleyball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Volleyball audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.01×
Need for SecurityCONSERVATISM1.01×
Design AffinityPREMIUM0.90×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Volleyball audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Social Media UsageJOY0.83×
Urban LifestyleOPEN0.84×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Finland who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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