A data profile of the people who buy, follow and care about Lauri Markkanen in Finland — modelled from more than twelve digital signal sources. Lauri Markkanen has an estimated audience of 478,668 people in Finland.
Lauri Markkanen has an estimated audience of 478,668 people in Finland. 41.4% are female, 58.6% are male, average age 32.1. Top brand affinities: Stanley Cup, Gina Tricot, NBA playoffs, Valtteri Bottas, LeBron James.
Top brand affinities include Stanley Cup, Gina Tricot, NBA playoffs, with strongest over-indexing on Stanley Cup (4.69× the country average).
Demographically, the Lauri Markkanen audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Lauri Markkanen fan in Finland is more male, around 32.1 years old, with strong Risk Appetite tendencies and a notable affinity for Stanley Cup.
The key figures that characterise the Lauri Markkanen profile in Finland.
41.4% are female, 58.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 32.1 |
| Estimated audience size | 478,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 13% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Lauri Markkanen audience comes from Finland.
| Country | Share |
|---|---|
| United States | 53.2% |
| Finland | 18.5% |
| Canada | 4.1% |
The strongest cross-interests of the Lauri Markkanen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LeBron James | Sports | 5.88× | ||
| 02 | Michael Jordan | Sports | 5.87× | ||
| 03 | Australian rules football | Sports | 5.62× | ||
| 04 | Kansas City Chiefs | Sports | 5.20× | ||
| 05 | Los Angeles Lakers | Sports | 5.07× | ||
| 06 | Stanley Cup | Sports | 4.69× | ||
| 07 | NBA playoffs | Sports | 4.59× | ||
| 08 | NBA | Sports | 2.85× | ||
| 09 | Unibet | Games | 2.62× | ||
| 10 | Sveriges Television | Technology & Electronics | 2.57× | ||
| 11 | Swimming pool | Sports | 2.14× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 2.13× | ||
| 13 | Drop shipping | Shopping | 2.00× | ||
| 14 | Forestry | Home & Garden | 1.94× | ||
| 15 | YouTube Music | Internet & Social Media | 1.87× | ||
| 16 | Valtteri Bottas | Sports | 1.78× | ||
| 17 | Lunch | Food & Beverages | 1.71× | ||
| 18 | Twitch | Games | 1.71× | ||
| 19 | FIFA World Cup | Sports | 1.66× | ||
| 20 | Scandinavia | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| DIY Mentality | THRILL | 0.59× | |
| Community Orientation | OPEN | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lauri Markkanen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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