Rascasse Audience Intelligence

Wall Audience in United States

A data profile of the people who buy, follow and care about Wall in United States — modelled from more than twelve digital signal sources. Wall has an estimated audience of 13,288,500 people in United States.

#1778among Topic in United States#197in Home & Garden

The average Wall fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Bath and Bodyworks, FedEx, with strongest over-indexing on Mortgage loans (4.33× the country average).

Demographically, the Wall audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wall fan in United States is balanced, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wall profile in United States.

Audience size
13.3M
in United States
Gender
48.0%♀
52.0% male
Age
45.4
average years
Country rank
#2671
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wall fans

48.0% are female, 52.0% are male, average age 45.4.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Wall audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.4
Estimated audience size13,288,500
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Wall audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Wall audience comes from United States.

Worldwide audience distribution share by country for Wall
CountryShare
United States31.3%
United Kingdom9.3%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wall audience in United States is strongest.

Fig. 05

Top regions by affinity

Wall fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~300K9.88×
02Oklahoma~300K2.22×
03Mississippi~200K1.62×
04Washington, District of Columbia~40K1.00×
05Hawaii~60K0.98×
06Florida~900K0.97×
07Tennessee~300K0.97×
08North Dakota~30K0.96×
09New Jersey~300K0.94×
10Louisiana~200K0.94×
11Wyoming~20K0.93×
12New York~700K0.92×
13Georgia~400K0.92×
14Nevada~100K0.91×
15Texas~1M0.90×
16Alabama~200K0.89×
17California~1.5M0.86×
18North Carolina~300K0.85×
19Connecticut~100K0.85×
20Montana~30K0.85×
21Pennsylvania~400K0.84×
22Virginia~300K0.84×
23Arkansas~90K0.84×
24Washington~200K0.83×
25Minnesota~200K0.83×
26Nebraska~60K0.83×
27Indiana~200K0.82×
28Utah~100K0.82×
29Illinois~400K0.81×
30South Carolina~200K0.81×
31Maryland~200K0.80×
32Missouri~200K0.80×
33Kentucky~100K0.80×
34Iowa~90K0.80×
35Kansas~80K0.80×
36Massachusetts~200K0.79×
37West Virginia~50K0.79×
38Ohio~300K0.78×
39Idaho~50K0.78×
40Maine~40K0.78×
41Delaware~30K0.78×
42Michigan~300K0.76×
43Arizona~200K0.75×
44Oregon~100K0.75×
45Wisconsin~100K0.74×
46New Mexico~50K0.74×
47Colorado~200K0.73×
48Alaska~20K0.73×
49Rhode Island~30K0.71×
50New Hampshire~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Wall, United States
0.70×1.00×9.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wall audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping5.68×
02FedExBusiness & Career4.49×
03Solar energyHome & Garden4.49×
04Renewable energyBusiness & Career4.49×
05Sustainable energyHome & Garden4.49×
06Lawn mowerHome & Garden4.49×
07Weather forecastingHome & Garden4.49×
08Home automationTechnology & Electronics4.49×
09Mortgage loansBusiness & Career4.33×
10First class travelTravel & Leisure4.06×
11Vehicle insuranceCars & Mobility3.38×
12Discount storesShopping2.79×
13Shopping mallsShopping2.41×
14SubwayFood & Beverages2.40×
15PinterestInternet & Social Media2.35×
16AirbnbTravel & Leisure2.26×
17FurnitureHome & Garden2.12×
18McDonald'sFood & Beverages2.02×
19BarbecueFood & Beverages1.88×
20GolfSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wall audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.21×
Quality AwarenessPREMIUM1.90×
Price SensitivityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wall audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wall have in United States?

Wall has an estimated audience of 13,288,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wall fans?

48.0% of Wall fans are female, 52.0% are male, with an average age of 45.4 years.

03

Which brands do Wall fans like most?

Wall fans show strongest brand affinity for Mortgage loans (4.33×), Bath and Bodyworks (5.68×), and FedEx (4.49×) over the country average.

04

Where do Wall fans live in United States?

Wall fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Wall fans also like?

Beyond Wall itself, the audience over-indexes on Bath and Bodyworks (5.68×), FedEx (4.49×), Solar energy (4.49×), and Renewable energy (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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