Wall Audience in United States

Wall logo

Wall has an estimated audience of 13,288,500 people in United States. 48.0% are female, 52.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons, Wikia.

The average Wall fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Nebraska Cornhuskers football, with strongest over-indexing on Israel (3.42× the country average). Demographically, the Wall audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wall fans

Demographic split for Wall audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.4
Estimated audience size13,288,500

Audience persona

The typical Wall fan in United States is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Wall in United States
RegionReachAffinity
California1,507,4101.03×
Texas1,189,3241.04×
Florida1,079,9451.2×
New York828,2481.12×
Georgia439,0441.07×
Illinois419,9050.95×
Pennsylvania418,5290.94×
North Carolina385,4900.96×
New Jersey373,5681.11×
Ohio358,6320.88×
Oklahoma327,7812.22×
Virginia321,1850.99×
Michigan294,9640.85×
Tennessee275,2891.03×
Washington257,1240.96×
Massachusetts243,6260.93×
Arizona230,8610.85×
Indiana218,5050.9×
Maryland207,3120.91×
Alabama187,3501.01×
Missouri187,0520.87×
South Carolina180,2100.9×
Minnesota179,0190.94×
Colorado174,7870.83×
Mississippi171,1181.56×
Louisiana170,5671×
Wisconsin163,6920.82×
Kentucky144,3440.87×
Nevada136,8371.06×
Connecticut130,1370.98×
Oregon130,0870.85×
Utah105,4370.89×
Arkansas98,5060.9×
Iowa97,3950.89×
Kansas93,6200.89×
South Dakota93,1953.03×
Hawaii61,0051.07×
Nebraska58,6080.88×
Idaho54,3060.81×
New Mexico53,4720.8×
West Virginia49,8340.81×
Washington, District of Columbia47,9621.2×
Maine39,6250.83×
New Hampshire37,6680.72×
Montana32,6980.89×
Rhode Island31,3330.74×
Delaware30,0160.82×
North Dakota26,6570.98×
Alaska19,2810.68×
Wyoming17,0820.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wall audience
BrandAffinityCategory
Israel3.42×Travel & Leisure
Jeep Wagoneer3.79×Cars & Mobility
Nebraska Cornhuskers football2.33×Sports
Jesse Plemons1.95×Movies & TV
Wikia1.88×Internet & Social Media
Kendra Scott1.57×Fashion & Accessoires
Urban horticulture1.75×Home & Garden
N1 road (South Africa)1.84×Travel & Leisure
Cam Ward1.64×Sports
MK1.7×Music & Radio
Glossier1.99×Beauty & Wellness
Home staging1.94×Home & Garden
Insulin index5.19×Health
Hebe2.29×Home & Garden
Charlamagne Tha God3.3×Movies & TV
Kento Yamazaki3.74×Movies & TV
Kodiak, Alaska2.73×Travel & Leisure
Nipsey Hussle1.84×Music & Radio
Hayward, California3.32×Travel & Leisure
Jaws1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wall audience
TraitClusterScore
DIY MentalityTHRILL1.5
Design AffinityPREMIUM1.45
Price SensitivityPREMIUM1.44
Need for SecurityCONSERVATISM1.35
Quality AwarenessPREMIUM1.29
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Wall
CountryShare
United States31.3%
United Kingdom9.3%
Italy6.4%

See Wall audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wall have in United States?

Wall has an estimated audience of 13,288,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Wall fans?

48.0% of Wall fans are female, 52.0% are male, with an average age of 45.4 years.

Which brands do Wall fans like most?

Wall fans show strongest brand affinity for Israel (3.42×), Jeep Wagoneer (3.79×), and Nebraska Cornhuskers football (2.33×) over the country average.

Where do Wall fans live in United States?

Wall fans in United States are most concentrated in California (reach 1,507,410), Texas (reach 1,189,324), and Florida (reach 1,079,945). These three regions account for the largest share of the active audience.

What other brands do Wall fans also like?

Beyond Wall itself, the audience over-indexes on Jeep Wagoneer (3.79×), Nebraska Cornhuskers football (2.33×), Jesse Plemons (1.95×), and Wikia (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.