A data profile of the people who buy, follow and care about Wall in United Kingdom — modelled from more than twelve digital signal sources. Wall has an estimated audience of 3,962,481 people in United Kingdom.
The average Wall fan in United Kingdom is 47.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Breaking news, Solar power, Refrigerator, with strongest over-indexing on Breaking news (2.58× the country average).
Demographically, the Wall audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wall fan in United Kingdom is more female, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Wall profile in United Kingdom.
56.8% are female, 43.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 47.0 |
| Estimated audience size | 3,962,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Wall audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.3% |
| United Kingdom | 9.3% |
| Italy | 6.4% |
Where the Wall audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 2.12× | |
| 02 | West Midlands | ~300K | 1.51× | |
| 03 | Scotland | ~400K | 1.08× | |
| 04 | Yorkshire and the Humber | ~300K | 1.08× | |
| 05 | Northern Ireland | ~100K | 1.01× | |
| 06 | Wales | ~200K | 1.00× | |
| 07 | England | ~3M | 0.91× | |
| 08 | South East | ~400K | 0.83× | |
| 09 | East of England | ~300K | 0.82× | |
| 10 | South West | ~200K | 0.67× | |
| 11 | East Midlands | ~200K | 0.65× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Wall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 4.84× | ||
| 02 | Photovoltaics | Home & Garden | 4.82× | ||
| 03 | Window blind | Home & Garden | 3.89× | ||
| 04 | Mobile home | Cars & Mobility | 3.08× | ||
| 05 | Microwave oven | Home & Garden | 3.08× | ||
| 06 | Hot tub | Home & Garden | 3.05× | ||
| 07 | Refrigerator | Home & Garden | 3.03× | ||
| 08 | HVAC | Home & Garden | 2.91× | ||
| 09 | Breaking news | Movies & TV | 2.58× | ||
| 10 | Esso | Cars & Mobility | 2.43× | ||
| 11 | Home Appliances | Home & Garden | 2.30× | ||
| 12 | Wikipedia | Internet & Social Media | 2.21× | ||
| 13 | EBay | Shopping | 2.12× | ||
| 14 | Internet & Social Media | 2.10× | |||
| 15 | Hobby | Home & Garden | 1.98× | ||
| 16 | Energy | Home & Garden | 1.98× | ||
| 17 | B&Q | Shopping | 1.97× | ||
| 18 | Screwfix | Home & Garden | 1.86× | ||
| 19 | Kitchen | Home & Garden | 1.80× | ||
| 20 | Aldi | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.65× | |
| DIY Mentality | THRILL | 1.64× | |
| Quality Awareness | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Pet Ownership | JOY | 0.75× | |
| Sports Activity | POWER | 0.82× |
Wall has an estimated audience of 3,962,481 people in United Kingdom, concentrated in England and South East.
56.8% of Wall fans are female, 43.2% are male, with an average age of 47.0 years.
Wall fans show strongest brand affinity for Breaking news (2.58×), Solar power (4.84×), and Refrigerator (3.03×) over the country average.
Wall fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~400K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wall itself, the audience over-indexes on Solar power (4.84×), Refrigerator (3.03×), EBay (2.12×), and Home Appliances (2.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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