Wall Audience in Germany
Wall has an estimated audience of 1,182,713 people in Germany. 51.4% are female, 48.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hygiene, Tagesschau, Aluminium, IKEA, Plumbing.
The average Wall fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hygiene, Tagesschau, Aluminium, with strongest over-indexing on Hygiene (3.55× the country average). Demographically, the Wall audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wall fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.6 |
| Estimated audience size | 1,182,713 |
Audience persona
The typical Wall fan in Germany is balanced, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Hygiene.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,125 | 1.19× |
| Bayern | 224,068 | 1.18× |
| Baden-Württemberg | 143,127 | 0.89× |
| Niedersachsen | 106,358 | 0.93× |
| Hessen | 97,638 | 1.08× |
| Berlin | 87,911 | 1.66× |
| Brandenburg | 56,802 | 1.55× |
| Rheinland-Pfalz | 51,090 | 0.86× |
| Schleswig-Holstein | 49,395 | 1.16× |
| Sachsen | 42,144 | 0.73× |
| Hamburg | 32,066 | 1.2× |
| Sachsen-Anhalt | 19,830 | 0.65× |
| Thüringen | 18,317 | 0.61× |
| Mecklenburg-Vorpommern | 16,097 | 0.71× |
| Bremen | 10,857 | 1.07× |
| Saarland | 10,012 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hygiene | 3.55× | Beauty & Wellness |
| Tagesschau | 1.92× | Movies & TV |
| Aluminium | 4.84× | Home & Garden |
| IKEA | 2× | Home & Garden |
| Plumbing | 3.69× | Home & Garden |
| Pets | 1.52× | Pets & Animals |
| Do it yourself (DIY) | 1.83× | Home & Garden |
| Starter home | 3.69× | Home & Garden |
| Automobiles | 1.61× | Cars & Mobility |
| Transfermarkt | 2.17× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| FRITZ!Box | 2.32× | Technology & Electronics |
| RTL Television | 2.52× | Movies & TV |
| Family | 1.55× | Kids & Family |
| Vacations | 2.13× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Modern architecture | 2.55× | Arts & Culture |
| Houseplant | 2.83× | Home & Garden |
| Netto Marken-Discount | 1.59× | Shopping |
| Furniture | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.83 |
| Design Affinity | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.66 |
| Patriotism | CONSERVATISM | 1.36 |
| Creativity | OPEN | 1.25 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| United Kingdom | 9.3% |
| Italy | 6.4% |
See Wall audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wall have in Germany?
Wall has an estimated audience of 1,182,713 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wall fans?
51.4% of Wall fans are female, 48.6% are male, with an average age of 41.6 years.
Which brands do Wall fans like most?
Wall fans show strongest brand affinity for Hygiene (3.55×), Tagesschau (1.92×), and Aluminium (4.84×) over the country average.
Where do Wall fans live in Germany?
Wall fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,125), Bayern (reach 224,068), and Baden-Württemberg (reach 143,127). These three regions account for the largest share of the active audience.
What other brands do Wall fans also like?
Beyond Wall itself, the audience over-indexes on Tagesschau (1.92×), Aluminium (4.84×), IKEA (2×), and Plumbing (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.