Wall Audience in Germany
A data profile of the people who buy, follow and care about Wall in Germany — modelled from more than twelve digital signal sources. Wall has an estimated audience of 1,182,713 people in Germany.
The average Wall fan in Germany is 41.6 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Masonry, Tagesschau, Ryanair, with strongest over-indexing on Masonry (7.94× the country average).
Demographically, the Wall audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wall fan in Germany is balanced, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Masonry.
At a glance
The key figures that characterise the Wall profile in Germany.
Search interest · 12-month trend
Demographics of Wall fans
51.4% are female, 48.6% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.6 |
| Estimated audience size | 1,182,713 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Wall audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.3% |
| United Kingdom | 9.3% |
| Italy | 6.4% |
Geography
Where the Wall audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~500K | 2.81× | |
| 02 | Brandenburg | ~60K | 1.54× | |
| 03 | Berlin | ~80K | 1.47× | |
| 04 | Schleswig-Holstein | ~50K | 1.16× | |
| 05 | Bayern | ~200K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 07 | Hamburg | ~30K | 1.09× | |
| 08 | Bremen | ~10K | 1.03× | |
| 09 | Hessen | ~90K | 1.01× | |
| 10 | Rheinland-Pfalz | ~60K | 1.01× | |
| 11 | Niedersachsen | ~100K | 0.88× | |
| 12 | Saarland | ~10K | 0.77× | |
| 13 | Sachsen | ~40K | 0.74× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.73× | |
| 15 | Sachsen-Anhalt | ~20K | 0.70× | |
| 16 | Thüringen | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wall audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 7.94× | ||
| 02 | Modular building | Home & Garden | 6.85× | ||
| 03 | FIS Alpine Ski World Cup | Sports | 4.30× | ||
| 04 | Heat pump | Home & Garden | 4.20× | ||
| 05 | Pergola | Home & Garden | 3.96× | ||
| 06 | Prefabricated building | Home & Garden | 3.96× | ||
| 07 | Tableware | Food & Beverages | 3.19× | ||
| 08 | Bedroom furniture | Home & Garden | 2.93× | ||
| 09 | Danish design | Home & Garden | 2.84× | ||
| 10 | Tour de France | Sports | 2.70× | ||
| 11 | MSN | News | 2.50× | ||
| 12 | Ryanair | Travel & Leisure | 2.07× | ||
| 13 | Modern architecture | Arts & Culture | 2.06× | ||
| 14 | Hugendubel | Shopping | 1.98× | ||
| 15 | FRITZ!Box | Technology & Electronics | 1.95× | ||
| 16 | Hornbach | Shopping | 1.91× | ||
| 17 | Tagesschau | Movies & TV | 1.63× | ||
| 18 | Nature | Home & Garden | 1.63× | ||
| 19 | Transfermarkt | Sports | 1.63× | ||
| 20 | Netto Marken-Discount | Shopping | 1.58× |
Personality of the Wall audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.57× | |
| Design Affinity | PREMIUM | 1.85× | |
| Extroversion | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Indulgence | JOY | 0.93× | |
| Social Media Usage | JOY | 0.93× |
Frequently asked questions
How many fans does Wall have in Germany?
Wall has an estimated audience of 1,182,713 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Wall fans?
51.4% of Wall fans are female, 48.6% are male, with an average age of 41.6 years.
Which brands do Wall fans like most?
Wall fans show strongest brand affinity for Masonry (7.94×), Tagesschau (1.63×), and Ryanair (2.07×) over the country average.
Where do Wall fans live in Germany?
Wall fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Wall fans also like?
Beyond Wall itself, the audience over-indexes on Tagesschau (1.63×), Ryanair (2.07×), Hornbach (1.91×), and Nature (1.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Wall audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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