Rascasse Audience Intelligence

Masonry Audience in Germany

A data profile of the people who buy, follow and care about Masonry in Germany — modelled from more than twelve digital signal sources. Masonry has an estimated audience of 1,060,563 people in Germany.

#3030among Topic in Germany#408in Home & Garden

The average Masonry fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stonemasonry, Bauhaus, dB’s, with strongest over-indexing on Stonemasonry (18.33× the country average).

Demographically, the Masonry audience skews more male with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Masonry fan in Germany is more male, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Stonemasonry.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masonry profile in Germany.

Audience size
1.1M
in Germany
Gender
32.3%♀
67.7% male
Age
42.5
average years
Country rank
#6196
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masonry fans

32.3% are female, 67.7% are male, average age 42.5.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Masonry audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age42.5
Estimated audience size1,060,563
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Masonry audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3924%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Masonry audience comes from Germany.

Worldwide audience distribution share by country for Masonry
CountryShare
United States22.5%
Brazil6.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masonry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Masonry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.58×
02Hessen~100K1.24×
03Bayern~200K1.14×
04Hamburg~30K1.08×
05Baden-Württemberg~200K1.04×
06Bremen~9K1.02×
07Nordrhein-Westfalen~200K1.00×
08Rheinland-Pfalz~50K0.99×
09Saarland~10K0.97×
10Sachsen~50K0.96×
11Brandenburg~30K0.96×
12Sachsen-Anhalt~30K0.95×
13Thüringen~30K0.95×
14Mecklenburg-Vorpommern~20K0.94×
15Niedersachsen~100K0.93×
16Schleswig-Holstein~40K0.93×
Fig. 06

Affinity by region

Affinity by region — Masonry, Germany
0.93×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masonry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masonry audience
#·InterestCategoryAffinity×
01StonemasonryHome & Garden18.33×
02Software frameworkTechnology & Electronics10.36×
03AdobeTechnology & Electronics9.16×
04Drill bitHome & Garden8.00×
05BrickHome & Garden6.82×
06ConcreteHome & Garden6.49×
07Power toolHome & Garden4.80×
08BauhausShopping3.02×
09RenovationHome & Garden2.97×
10HornbachShopping2.89×
11Google MapsInternet & Social Media2.41×
12Home improvementHome & Garden2.37×
13Obi (store)Shopping2.29×
14Real estateBusiness & Career2.24×
15Do it yourself (DIY)Home & Garden2.16×
16AutomobilesCars & Mobility2.10×
17Borussia DortmundSports1.93×
18DesignHome & Garden1.71×
19ShoppingShopping1.61×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masonry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masonry audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.26×
Family OrientationCONSERVATISM1.82×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masonry audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.95×
Pet OwnershipJOY1.02×
MindfulnessBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masonry have in Germany?

Masonry has an estimated audience of 1,060,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Masonry fans?

32.3% of Masonry fans are female, 67.7% are male, with an average age of 42.5 years.

03

Which brands do Masonry fans like most?

Masonry fans show strongest brand affinity for Stonemasonry (18.33×), Bauhaus (3.02×), and dB’s (1.52×) over the country average.

04

Where do Masonry fans live in Germany?

Masonry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Masonry fans also like?

Beyond Masonry itself, the audience over-indexes on Bauhaus (3.02×), dB’s (1.52×), Software framework (10.36×), and Hornbach (2.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Masonry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Masonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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