Masonry Audience in Germany
Masonry has an estimated audience of 1,060,563 people in Germany. 32.3% are female, 67.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stonemasonry, Borussia Dortmund, Bauhaus, Software framework, Hornbach.
The average Masonry fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stonemasonry, Borussia Dortmund, Bauhaus, with strongest over-indexing on Stonemasonry (18.33× the country average). Demographically, the Masonry audience skews more male with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Masonry fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 42.5 |
| Estimated audience size | 1,060,563 |
Audience persona
The typical Masonry fan in Germany is more male, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Stonemasonry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,624 | 1.05× |
| Bayern | 202,814 | 1.19× |
| Baden-Württemberg | 161,970 | 1.12× |
| Hessen | 111,993 | 1.39× |
| Berlin | 95,624 | 2.02× |
| Niedersachsen | 92,896 | 0.9× |
| Rheinland-Pfalz | 49,631 | 0.93× |
| Sachsen | 43,186 | 0.83× |
| Schleswig-Holstein | 32,791 | 0.86× |
| Hamburg | 29,170 | 1.22× |
| Brandenburg | 24,727 | 0.75× |
| Thüringen | 19,840 | 0.73× |
| Sachsen-Anhalt | 18,527 | 0.67× |
| Mecklenburg-Vorpommern | 12,384 | 0.61× |
| Bremen | 10,174 | 1.12× |
| Saarland | 7,775 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stonemasonry | 18.33× | Home & Garden |
| Borussia Dortmund | 1.93× | Sports |
| Bauhaus | 3.02× | Shopping |
| Software framework | 10.36× | Technology & Electronics |
| Hornbach | 2.89× | Shopping |
| Concrete | 6.49× | Home & Garden |
| Drill bit | 8× | Home & Garden |
| Obi (store) | 2.29× | Shopping |
| Home improvement | 2.37× | Home & Garden |
| Automobiles | 2.1× | Cars & Mobility |
| Power tool | 4.8× | Home & Garden |
| Shopping | 1.61× | Shopping |
| Design | 1.71× | Home & Garden |
| Renovation | 2.97× | Home & Garden |
| Brick | 6.82× | Home & Garden |
| Do it yourself (DIY) | 2.16× | Home & Garden |
| Adobe | 9.16× | Technology & Electronics |
| Real estate | 2.24× | Business & Career |
| Google Maps | 2.41× | Internet & Social Media |
| SUVs | 2.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.96 |
| Patriotism | CONSERVATISM | 1.49 |
| Spirituality | BALANCE | 1.48 |
| Design Affinity | PREMIUM | 1.45 |
| Convenience Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.7% |
| Italy | 6.3% |
See Masonry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Masonry have in Germany?
Masonry has an estimated audience of 1,060,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Masonry fans?
32.3% of Masonry fans are female, 67.7% are male, with an average age of 42.5 years.
Which brands do Masonry fans like most?
Masonry fans show strongest brand affinity for Stonemasonry (18.33×), Borussia Dortmund (1.93×), and Bauhaus (3.02×) over the country average.
Where do Masonry fans live in Germany?
Masonry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,624), Bayern (reach 202,814), and Baden-Württemberg (reach 161,970). These three regions account for the largest share of the active audience.
What other brands do Masonry fans also like?
Beyond Masonry itself, the audience over-indexes on Borussia Dortmund (1.93×), Bauhaus (3.02×), Software framework (10.36×), and Hornbach (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Masonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.