Rascasse Audience Intelligence

Lagos Audience in Germany

A data profile of the people who buy, follow and care about Lagos in Germany — modelled from more than twelve digital signal sources. Lagos has an estimated audience of 1,118,989 people in Germany.

#104among City in Germany#441among POI in Germany#480in Travel & Leisure

The average Lagos fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Payback, Ravelry, Indeed.com, with strongest over-indexing on Payback (10.34× the country average).

Demographically, the Lagos audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lagos fan in Germany is balanced, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Payback.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lagos profile in Germany.

Audience size
1.1M
in Germany
Gender
47.0%♀
53.0% male
Age
32.3
average years
Country rank
#5906
POI in Germany
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lagos fans

47.0% are female, 53.0% are male, average age 32.3.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Lagos audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age32.3
Estimated audience size1,118,989
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Lagos audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Lagos audience comes from Germany.

Worldwide audience distribution share by country for Lagos
CountryShare
United States24.5%
Nigeria8.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lagos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lagos fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.45×
02Nordrhein-Westfalen~300K1.37×
03Berlin~60K1.27×
04Hamburg~30K1.27×
05Hessen~100K1.14×
06Bayern~200K1.12×
07Bremen~10K1.04×
08Rheinland-Pfalz~50K0.98×
09Schleswig-Holstein~40K0.93×
10Niedersachsen~100K0.92×
11Saarland~10K0.85×
12Sachsen~40K0.82×
13Brandenburg~30K0.79×
14Mecklenburg-Vorpommern~20K0.77×
15Thüringen~20K0.73×
16Sachsen-Anhalt~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Lagos, Germany
0.66×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lagos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lagos audience
#·InterestCategoryAffinity×
01African popular musicMusic & Radio13.93×
02Eyeglass prescriptionHealth13.38×
03Königreich der StoffeKids & Family13.23×
04PaybackShopping10.34×
05RavelryInternet & Social Media10.31×
06Volkswagen ID.4Cars & Mobility8.59×
07Bespoke tailoringFashion & Accessoires8.41×
08Group buyingShopping7.61×
09AfrobeatMusic & Radio7.24×
10RobloxGames5.53×
11Personalised GiftsHome & Garden5.47×
12Arabic pop musicMusic & Radio5.27×
13NigeriaTravel & Leisure4.93×
14Picture bookLiterature4.28×
15Indeed.comBusiness & Career3.43×
16Michael JacksonMusic & Radio2.75×
17House musicMusic & Radio2.68×
18RyanairTravel & Leisure2.52×
19Women's clothingFashion & Accessoires2.33×
20Google MapsInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lagos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lagos audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.37×
SpiritualityBALANCE1.87×
Luxury OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lagos audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Pet OwnershipJOY0.70×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lagos have in Germany?

Lagos has an estimated audience of 1,118,989 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Lagos fans?

47.0% of Lagos fans are female, 53.0% are male, with an average age of 32.3 years.

03

Which brands do Lagos fans like most?

Lagos fans show strongest brand affinity for Payback (10.34×), Ravelry (10.31×), and Indeed.com (3.43×) over the country average.

04

Where do Lagos fans live in Germany?

Lagos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lagos fans also like?

Beyond Lagos itself, the audience over-indexes on Ravelry (10.31×), Indeed.com (3.43×), Afrobeat (7.24×), and Picture book (4.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Lagos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lagos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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