Lagos Audience in Germany
Lagos has an estimated audience of 1,118,989 people in Germany. 47.0% are female, 53.0% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Artistic inspiration, Commercial mortgage, Faktglaublich, Pro-Ject.
The average Lagos fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Artistic inspiration, Commercial mortgage, with strongest over-indexing on Progressive rock (3.98× the country average). Demographically, the Lagos audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lagos fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 32.3 |
| Estimated audience size | 1,118,989 |
Audience persona
The typical Lagos fan in Germany is balanced, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,775 | 1.46× |
| Baden-Württemberg | 281,243 | 1.84× |
| Bayern | 201,740 | 1.12× |
| Hessen | 98,514 | 1.16× |
| Niedersachsen | 96,535 | 0.89× |
| Berlin | 66,184 | 1.32× |
| Rheinland-Pfalz | 54,682 | 0.98× |
| Sachsen | 42,772 | 0.78× |
| Schleswig-Holstein | 35,225 | 0.88× |
| Hamburg | 32,290 | 1.28× |
| Brandenburg | 25,622 | 0.74× |
| Thüringen | 18,480 | 0.65× |
| Sachsen-Anhalt | 17,434 | 0.6× |
| Mecklenburg-Vorpommern | 14,323 | 0.67× |
| Saarland | 10,340 | 0.75× |
| Bremen | 9,374 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.98× | Music & Radio |
| Artistic inspiration | 2.02× | Arts & Culture |
| Commercial mortgage | 2.9× | Business & Career |
| Faktglaublich | 15.15× | Politics & Society |
| Pro-Ject | 8.56× | Music & Radio |
| Natural rubber | 2.84× | Cars & Mobility |
| Handmade Gifts | 1.73× | Kids & Family |
| Jaguar F-Pace | 4.33× | Cars & Mobility |
| Minestrone | 1.62× | Food & Beverages |
| Ireen Sheer | 1.73× | Music & Radio |
| Eminönü | 10.43× | Travel & Leisure |
| Ipekyol | 2.36× | Shopping |
| Home Delivery | 1.58× | Food & Beverages |
| Oral, Kazakhstan | 4.5× | Travel & Leisure |
| MS Mode | 3.79× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.47× | Music & Radio |
| McGregor, Iowa | 4.15× | Shopping |
| Cachorro | 1.78× | Pets & Animals |
| Graham Greene (actor) | 1.91× | |
| Jason Clarke (actor) | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.97 |
| Sports Activity | POWER | 1.67 |
| Luxury Orientation | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.55 |
| Design Affinity | PREMIUM | 1.48 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Nigeria | 8.3% |
| France | 5.4% |
See Lagos audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lagos have in Germany?
Lagos has an estimated audience of 1,118,989 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lagos fans?
47.0% of Lagos fans are female, 53.0% are male, with an average age of 32.3 years.
Which brands do Lagos fans like most?
Lagos fans show strongest brand affinity for Progressive rock (3.98×), Artistic inspiration (2.02×), and Commercial mortgage (2.9×) over the country average.
Where do Lagos fans live in Germany?
Lagos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,775), Baden-Württemberg (reach 281,243), and Bayern (reach 201,740). These three regions account for the largest share of the active audience.
What other brands do Lagos fans also like?
Beyond Lagos itself, the audience over-indexes on Artistic inspiration (2.02×), Commercial mortgage (2.9×), Faktglaublich (15.15×), and Pro-Ject (8.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lagos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.