Rascasse Audience Intelligence

Schlumberger Target Market in United States

A data profile of the people who buy, follow and care about Schlumberger in United States — modelled from more than twelve digital signal sources. Schlumberger has an estimated audience of 465,552 people in United States.

#4among Champagne in United States#3927among Brand in United States#2038in Food & Beverages

The average Schlumberger fan in United States is 39.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Louisiana.

Top brand affinities include Chevron Corporation, Duke Energy, Phillips 66, with strongest over-indexing on Chevron Corporation (44.52× the country average).

Demographically, the Schlumberger audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schlumberger fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Chevron Corporation.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schlumberger profile in United States.

Audience size
466K
in United States
Gender
41.2%♀
58.8% male
Age
39.6
average years
Country rank
#38201
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schlumberger

41.2% are female, 58.8% are male, average age 39.6.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Schlumberger audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.6
Estimated audience size465,552
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Schlumberger audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3924%
40-4922%
50+18%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Schlumberger audience comes from United States.

Worldwide audience distribution share by country for Schlumberger
CountryShare
United States27.0%
Indonesia7.0%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schlumberger audience in United States is strongest.

Fig. 05

Top regions by affinity

Schlumberger customers by region in United States
#RegionReachAffinity×
01Louisiana~30K4.83×
02Texas~200K4.51×
03Oklahoma~20K3.34×
04North Dakota~3K2.88×
05Alaska~3K2.68×
06Wyoming~1K1.68×
07Kansas~5K1.44×
08Washington, District of Columbia~2K1.28×
09Colorado~9K1.22×
10New Mexico~3K1.12×
11Massachusetts~8K0.90×
12Utah~4K0.90×
13Montana~1K0.90×
14New York~20K0.89×
15Arkansas~3K0.89×
16West Virginia~2K0.87×
17Mississippi~3K0.83×
18South Dakota<1K0.80×
19Kentucky~5K0.78×
20New Hampshire~1K0.75×
21Rhode Island~1K0.75×
22Illinois~10K0.74×
23Idaho~2K0.74×
24Delaware<1K0.74×
25Connecticut~3K0.73×
26Maine~1K0.72×
27California~40K0.71×
28Virginia~8K0.71×
29Hawaii~1K0.70×
30Pennsylvania~10K0.69×
31Nebraska~2K0.68×
32Washington~6K0.66×
33Alabama~4K0.66×
34Nevada~3K0.65×
35New Jersey~8K0.64×
36Georgia~9K0.63×
37Iowa~2K0.63×
38Ohio~9K0.62×
39Missouri~5K0.62×
40South Carolina~4K0.62×
41Minnesota~4K0.62×
42Oregon~3K0.61×
43Arizona~6K0.60×
44Florida~20K0.58×
45North Carolina~8K0.57×
46Tennessee~5K0.57×
47Maryland~5K0.57×
48Indiana~5K0.56×
49Michigan~7K0.54×
50Wisconsin~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Schlumberger, United States
0.54×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schlumberger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schlumberger audience
#·InterestCategoryAffinity×
01Occidental PetroleumBusiness & Career107.93×
02Baker HughesBusiness & Career90.23×
03Offshore constructionBusiness & Career83.48×
04Offshore wind powerHome & Garden78.69×
05Phillips 66Business & Career74.18×
06ScaffoldingHome & Garden72.63×
07Test Drive (series)Cars & Mobility66.08×
08NRG EnergyHome & Garden60.35×
09L.A.B.Music & Radio56.71×
10Duke EnergyHome & Garden54.58×
11Solar chargerTechnology & Electronics52.49×
12Chevron CorporationHome & Garden44.52×
13LSU Lady Tigers basketballSports40.75×
14McAllen, TexasTravel & Leisure40.45×
15ExxonCars & Mobility40.16×
16Drilling rigBusiness & Career39.28×
17BPCars & Mobility33.15×
18Forklift truckCars & Mobility24.09×
19Energy industryBusiness & Career16.78×
20AutotraderCars & Mobility9.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schlumberger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schlumberger audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
SustainabilityBALANCE2.11×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schlumberger audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
SpiritualityBALANCE0.88×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schlumberger's target market in United States?

Schlumberger's target market in United States covers an estimated 465,552 people, concentrated in Texas and California.

02

What is the gender split and age of Schlumberger customers?

41.2% of the Schlumberger audience are female, 58.8% are male, with an average age of 39.6 years.

03

Which brands do Schlumberger fans like most?

Schlumberger fans show strongest brand affinity for Chevron Corporation (44.52×), Duke Energy (54.58×), and Phillips 66 (74.18×) over the country average.

04

Where do Schlumberger fans live in United States?

Schlumberger fans in United States are most concentrated in Texas (reach ~200K), California (reach ~40K), and Louisiana (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Schlumberger fans also like?

Beyond Schlumberger itself, the audience over-indexes on Duke Energy (54.58×), Phillips 66 (74.18×), Exxon (40.16×), and BP (33.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Schlumberger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlumberger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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