Schlumberger Audience in United States

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Schlumberger has an estimated audience of 469,917 people in United States. 41.2% are female, 58.8% are male, average age 39.6. Top regions: Texas, California, Louisiana. Top brand affinities: Chevron Corporation, Duke Energy, Phillips 66, Exxon, BP.

The average Schlumberger fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Chevron Corporation, Duke Energy, Phillips 66, with strongest over-indexing on Chevron Corporation (44.52× the country average). Demographically, the Schlumberger audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

Demographics of Schlumberger fans

Demographic split for Schlumberger audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.6
Estimated audience size469,917

Audience persona

The typical Schlumberger fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Chevron Corporation.

Top regions in United States

Top regions ranked by reach for Schlumberger in United States
RegionReachAffinity
Texas191,9464.75×
California39,9280.77×
Louisiana28,4804.7×
New York25,7140.98×
Oklahoma18,2623.5×
Florida18,1390.57×
Illinois12,6420.81×
Pennsylvania10,8950.69×
Colorado9,6171.3×
Georgia9,2930.64×
Massachusetts9,2451×
Virginia8,6550.76×
Ohio8,5470.59×
North Carolina7,9440.56×
New Jersey7,6140.64×
Washington6,2820.67×
Michigan6,1980.5×
Kansas5,3321.44×
Arizona5,2600.55×
Tennessee4,7380.5×
Missouri4,3770.58×
Indiana4,2950.5×
Maryland4,0240.5×
Kentucky3,9200.67×
Minnesota3,8990.58×
Utah3,8810.92×
Alabama3,6730.56×
South Carolina3,6710.52×
Arkansas3,4590.89×
Connecticut3,2720.69×
Wisconsin3,1340.44×
North Dakota2,9913.1×
Mississippi2,8890.75×
Oregon2,8260.52×
Alaska2,8112.8×
New Mexico2,5941.1×
Nevada2,3230.51×
Washington, District of Columbia1,9561.38×
Iowa1,8340.47×
West Virginia1,6590.76×
Idaho1,3410.57×
Wyoming1,3141.89×
Nebraska1,1160.47×
Montana1,1130.85×
New Hampshire1,0820.58×
Rhode Island7290.49×
Maine7280.43×
Hawaii7010.35×
Delaware5050.39×
South Dakota4750.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schlumberger audience
BrandAffinityCategory
Chevron Corporation44.52×Home & Garden
Duke Energy54.58×Home & Garden
Phillips 6674.18×Business & Career
Exxon40.16×Cars & Mobility
BP33.15×Cars & Mobility
Test Drive (series)66.08×Cars & Mobility
Offshore construction83.48×Business & Career
Scaffolding72.63×Home & Garden
McAllen, Texas40.45×Travel & Leisure
L.A.B.56.71×Music & Radio
Drilling rig39.28×Business & Career
Baker Hughes90.23×Business & Career
Offshore wind power78.69×Home & Garden
Occidental Petroleum107.93×Business & Career
NRG Energy60.35×Home & Garden
Forklift truck24.09×Cars & Mobility
Solar charger52.49×Technology & Electronics
LSU Lady Tigers basketball40.75×Sports
Energy industry16.78×Business & Career
Autotrader9.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schlumberger audience
TraitClusterScore
Risk AppetiteTHRILL1.67
PatriotismCONSERVATISM1.67
Career OrientationPOWER1.53
Need for SecurityCONSERVATISM1.53
IndividualismJOY1.51
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Schlumberger
CountryShare
United States28.1%
Indonesia7.2%
China5.7%

See Schlumberger audiences in other countries

More Champagne audiences in United States

Frequently asked questions

How many fans does Schlumberger have in United States?

Schlumberger has an estimated audience of 469,917 people in United States, concentrated in Texas and California.

What is the gender split and age of Schlumberger fans?

41.2% of Schlumberger fans are female, 58.8% are male, with an average age of 39.6 years.

Which brands do Schlumberger fans like most?

Schlumberger fans show strongest brand affinity for Chevron Corporation (44.52×), Duke Energy (54.58×), and Phillips 66 (74.18×) over the country average.

Where do Schlumberger fans live in United States?

Schlumberger fans in United States are most concentrated in Texas (reach 191,946), California (reach 39,928), and Louisiana (reach 28,480). These three regions account for the largest share of the active audience.

What other brands do Schlumberger fans also like?

Beyond Schlumberger itself, the audience over-indexes on Duke Energy (54.58×), Phillips 66 (74.18×), Exxon (40.16×), and BP (33.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlumberger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.