Rascasse Audience Intelligence

McAllen, Texas Audience in United States

A data profile of the people who buy, follow and care about McAllen, Texas in United States — modelled from more than twelve digital signal sources. McAllen, Texas has an estimated audience of 2,493,662 people in United States.

#916among POI in United States#955in Travel & Leisure

The average McAllen, Texas fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Phillips 66, Duke Energy, The UPS Store, with strongest over-indexing on Phillips 66 (41.35× the country average).

Demographically, the McAllen, Texas audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McAllen, Texas fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Phillips 66.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McAllen, Texas profile in United States.

Audience size
2.5M
in United States
Gender
56.2%♀
43.8% male
Age
38.6
average years
Country rank
#11943
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of McAllen, Texas fans

56.2% are female, 43.8% are male, average age 38.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for McAllen, Texas audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.6
Estimated audience size2,493,662
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the McAllen, Texas audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

64.5%

of the worldwide McAllen, Texas audience comes from United States.

Worldwide audience distribution share by country for McAllen, Texas
CountryShare
United States64.5%
Taiwan22.9%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McAllen, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

McAllen, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M4.90×
02New Mexico~40K3.03×
03Oklahoma~60K2.17×
04Utah~40K1.99×
05Arizona~100K1.91×
06Louisiana~60K1.75×
07Nevada~40K1.59×
08Idaho~20K1.53×
09Nebraska~20K1.53×
10Iowa~30K1.43×
11North Dakota~6K1.18×
12Washington, District of Columbia~8K1.08×
13Arkansas~20K1.07×
14California~300K1.04×
15Colorado~40K1.03×
16South Dakota~6K0.99×
17Kansas~20K0.98×
18Alaska~5K0.95×
19Vermont~4K0.89×
20Montana~6K0.88×
21Oregon~20K0.83×
22Mississippi~20K0.83×
23Delaware~6K0.83×
24Minnesota~30K0.82×
25Hawaii~9K0.82×
26Rhode Island~7K0.82×
27Washington~40K0.81×
28Maine~7K0.81×
29Illinois~70K0.80×
30West Virginia~9K0.80×
31New Hampshire~8K0.80×
32Florida~100K0.78×
33Missouri~30K0.78×
34Indiana~30K0.74×
35Alabama~30K0.73×
36Wisconsin~30K0.71×
37Tennessee~30K0.70×
38Kentucky~20K0.69×
39Virginia~40K0.68×
40Connecticut~20K0.67×
41Michigan~40K0.66×
42Georgia~50K0.65×
43Massachusetts~30K0.65×
44South Carolina~20K0.65×
45North Carolina~50K0.62×
46Ohio~50K0.61×
47Maryland~30K0.61×
48New York~80K0.57×
49New Jersey~40K0.57×
50Pennsylvania~40K0.52×
Fig. 06

Affinity by region

Affinity by region — McAllen, Texas, United States
0.52×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McAllen, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McAllen, Texas audience
#·InterestCategoryAffinity×
01Baker HughesBusiness & Career58.04×
02Phillips 66Business & Career41.35×
03SchlumbergerFood & Beverages40.45×
04HalliburtonBusiness & Career38.27×
05ScaffoldingHome & Garden35.72×
06SunPowerHome & Garden27.44×
07Duke EnergyHome & Garden25.38×
08General ElectricHome & Garden23.68×
09American Cruise LinesTravel & Leisure18.52×
10PlymouthTravel & Leisure17.34×
11ExxonCars & Mobility16.10×
12Channel 5 (UK)Movies & TV15.16×
13The UPS StoreShopping10.08×
14Boost MobileTechnology & Electronics7.15×
15Sustainable energyHome & Garden6.32×
16Renewable energyBusiness & Career5.41×
17Solar energyHome & Garden4.67×
18Dump truckCars & Mobility4.12×
19FedExBusiness & Career4.02×
20Mortgage loansBusiness & Career2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McAllen, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McAllen, Texas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
SustainabilityBALANCE1.82×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McAllen, Texas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.78×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does McAllen, Texas have in United States?

McAllen, Texas has an estimated audience of 2,493,662 people in United States, concentrated in Texas and California.

02

What is the gender split and age of McAllen, Texas fans?

56.2% of McAllen, Texas fans are female, 43.8% are male, with an average age of 38.6 years.

03

Which brands do McAllen, Texas fans like most?

McAllen, Texas fans show strongest brand affinity for Phillips 66 (41.35×), Duke Energy (25.38×), and The UPS Store (10.08×) over the country average.

04

Where do McAllen, Texas fans live in United States?

McAllen, Texas fans in United States are most concentrated in Texas (reach ~1M), California (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do McAllen, Texas fans also like?

Beyond McAllen, Texas itself, the audience over-indexes on Duke Energy (25.38×), The UPS Store (10.08×), Exxon (16.1×), and Baker Hughes (58.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for McAllen, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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