McAllen, Texas Audience in United States
McAllen, Texas has an estimated audience of 2,493,662 people in United States. 56.2% are female, 43.8% are male, average age 38.6. Top brand affinities: HydraFacial, Nationality, Kenosha, Wisconsin, Zihuatanejo, Balfour Beatty.
Top brand affinities include HydraFacial, Nationality, Kenosha, Wisconsin, with strongest over-indexing on HydraFacial (20.22× the country average). Demographically, the McAllen, Texas audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of McAllen, Texas fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.6 |
| Estimated audience size | 2,493,662 |
Audience persona
The typical McAllen, Texas fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for HydraFacial.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HydraFacial | 20.22× | Beauty & Wellness |
| Nationality | 3.79× | Politics & Society |
| Kenosha, Wisconsin | 18.17× | Travel & Leisure |
| Zihuatanejo | 33.46× | Travel & Leisure |
| Balfour Beatty | 34.46× | Business & Career |
| Molly Hatchet | 18.1× | Music & Radio |
| Kendra Scott | 2.11× | Fashion & Accessoires |
| edureka | 19.81× | Business & Career |
| Hog Hunting | 1.83× | Sports |
| Macha | 5.85× | Food & Beverages |
| Ismael Cala | 17.55× | Literature |
| Urban horticulture | 1.67× | Home & Garden |
| Personality | 2.74× | Business & Career |
| N1 road (South Africa) | 1.86× | Travel & Leisure |
| Jesse Plemons | 1.54× | Movies & TV |
| Business English | 2.25× | Business & Career |
| TeachHUB | 1.58× | Business & Career |
| Life of Pi | 3.33× | Movies & TV |
| Homie | 5.12× | Politics & Society |
| Keeper (password manager) | 2.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| Taiwan | 22.9% |
| Mexico | 7.2% |
See McAllen, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for McAllen, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.