McAllen, Texas Audience in United States
McAllen, Texas has an estimated audience of 2,493,662 people in United States. 56.2% are female, 43.8% are male, average age 38.6. Top brand affinities: Duke Energy, Phillips 66, The UPS Store, Exxon, Baker Hughes.
Top brand affinities include Duke Energy, Phillips 66, The UPS Store, with strongest over-indexing on Duke Energy (34.5× the country average). Demographically, the McAllen, Texas audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of McAllen, Texas fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.6 |
| Estimated audience size | 2,493,662 |
Audience persona
The typical McAllen, Texas fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Duke Energy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duke Energy | 34.5× | Home & Garden |
| Phillips 66 | 42.11× | Business & Career |
| The UPS Store | 9.77× | Shopping |
| Exxon | 18.1× | Cars & Mobility |
| Baker Hughes | 54.45× | Business & Career |
| Halliburton | 33.46× | Business & Career |
| Boost Mobile | 8.02× | Technology & Electronics |
| Scaffolding | 31.38× | Home & Garden |
| General Electric | 17.55× | Home & Garden |
| Schlumberger | 34.46× | Food & Beverages |
| American Cruise Lines | 18.17× | Travel & Leisure |
| Channel 5 (UK) | 13.73× | Movies & TV |
| Peter Piper Pizza | 12.77× | Food & Beverages |
| Dump truck | 4× | Cars & Mobility |
| Coldwell Banker | 8.28× | Home & Garden |
| SunPower | 20.22× | Home & Garden |
| Bachelor of Business Administration | 19.81× | Business & Career |
| Non-fiction books | 3.92× | Literature |
| Mexico | 2.24× | Travel & Leisure |
| Plymouth | 12.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| Taiwan | 22.9% |
| Mexico | 7.2% |
See McAllen, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for McAllen, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.