Rascasse Audience Intelligence

Occidental Petroleum Target Market in United States

A data profile of the people who buy, follow and care about Occidental Petroleum in United States — modelled from more than twelve digital signal sources. Occidental Petroleum has an estimated audience of 282,541 people in United States.

#5166among Brand in United States#3062in Business & Career

The average Occidental Petroleum fan in United States is 39.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Phillips 66, Duke Energy, Exxon, with strongest over-indexing on Phillips 66 (108.58× the country average).

Demographically, the Occidental Petroleum audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Occidental Petroleum fan in United States is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Phillips 66.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Occidental Petroleum profile in United States.

Audience size
283K
in United States
Gender
51.3%♀
48.7% male
Age
39.0
average years
Country rank
#49820
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Occidental Petroleum

51.3% are female, 48.7% are male, average age 39.0.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Occidental Petroleum audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.0
Estimated audience size282,541
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Occidental Petroleum audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3924%
40-4922%
50+16%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Occidental Petroleum audience comes from United States.

Worldwide audience distribution share by country for Occidental Petroleum
CountryShare
United States63.3%
Germany7.5%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Occidental Petroleum audience in United States is strongest.

Fig. 05

Top regions by affinity

Occidental Petroleum customers by region in United States
#RegionReachAffinity×
01Texas~90K3.63×
02Colorado~10K2.82×
03Louisiana~9K2.39×
04Wyoming<1K2.04×
05Washington, District of Columbia~1K1.58×
06Oklahoma~5K1.57×
07New Mexico~2K1.53×
08Kansas~3K1.13×
09Virginia~8K1.12×
10New York~20K1.09×
11Montana<1K1.02×
12North Dakota<1K1.00×
13Connecticut~3K0.98×
14Nebraska~1K0.97×
15Arkansas~2K0.96×
16Alaska<1K0.95×
17Massachusetts~5K0.94×
18Rhode Island<1K0.94×
19New Jersey~7K0.93×
20Illinois~9K0.91×
21New Hampshire~1K0.88×
22South Dakota<1K0.88×
23Washington~5K0.87×
24Iowa~2K0.85×
25Mississippi~2K0.85×
26Hawaii~1K0.84×
27Maine<1K0.84×
28Delaware<1K0.84×
29California~30K0.83×
30West Virginia~1K0.83×
31Nevada~2K0.81×
32Idaho~1K0.81×
33Missouri~4K0.80×
34Alabama~3K0.80×
35Georgia~7K0.79×
36Tennessee~5K0.79×
37Florida~20K0.78×
38Minnesota~3K0.78×
39Maryland~4K0.75×
40Arizona~5K0.74×
41Utah~2K0.74×
42Pennsylvania~7K0.73×
43Oregon~2K0.73×
44North Carolina~6K0.71×
45Wisconsin~3K0.71×
46Ohio~6K0.69×
47Michigan~5K0.69×
48Indiana~4K0.69×
49Kentucky~3K0.69×
50South Carolina~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Occidental Petroleum, United States
0.68×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Occidental Petroleum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Occidental Petroleum audience
#·InterestCategoryAffinity×
01Phillips 66Business & Career108.58×
02SchlumbergerFood & Beverages107.93×
03Baker HughesBusiness & Career104.58×
04ScaffoldingHome & Garden91.01×
05Duke EnergyHome & Garden61.79×
06HalliburtonBusiness & Career48.59×
07SunPowerHome & Garden48.36×
08General ElectricHome & Garden41.69×
09ExxonCars & Mobility38.24×
10Keller WilliamsHome & Garden15.90×
11Coldwell BankerHome & Garden15.27×
12Rupert MurdochBusiness & Career15.05×
13Sustainable energyHome & Garden6.07×
14Dump truckCars & Mobility5.90×
15Houston AstrosSports4.47×
16The UPS StoreShopping4.26×
17PlumbingHome & Garden2.99×
187-ElevenShopping2.82×
19BeerFood & Beverages1.89×
20Alcoholic beveragesFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Occidental Petroleum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Occidental Petroleum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Need for SecurityCONSERVATISM2.14×
SustainabilityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Occidental Petroleum audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.74×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Occidental Petroleum's target market in United States?

Occidental Petroleum's target market in United States covers an estimated 282,541 people, concentrated in Texas and California.

02

What is the gender split and age of Occidental Petroleum customers?

51.3% of the Occidental Petroleum audience are female, 48.7% are male, with an average age of 39.0 years.

03

Which brands do Occidental Petroleum fans like most?

Occidental Petroleum fans show strongest brand affinity for Phillips 66 (108.58×), Duke Energy (61.79×), and Exxon (38.24×) over the country average.

04

Where do Occidental Petroleum fans live in United States?

Occidental Petroleum fans in United States are most concentrated in Texas (reach ~90K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Occidental Petroleum fans also like?

Beyond Occidental Petroleum itself, the audience over-indexes on Duke Energy (61.79×), Exxon (38.24×), Scaffolding (91.01×), and Schlumberger (107.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Occidental Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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