Rascasse Audience Intelligence

Drilling rig Audience in United States

A data profile of the people who buy, follow and care about Drilling rig in United States — modelled from more than twelve digital signal sources. Drilling rig has an estimated audience of 2,497,002 people in United States.

#5623among Topic in United States#945in Business & Career

The average Drilling rig fan in United States is 40.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Phillips 66, Duke Energy, Exxon, with strongest over-indexing on Phillips 66 (31.4× the country average).

Demographically, the Drilling rig audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drilling rig fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Phillips 66.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drilling rig profile in United States.

Audience size
2.5M
in United States
Gender
27.6%♀
72.4% male
Age
40.7
average years
Country rank
#11934
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drilling rig fans

27.6% are female, 72.4% are male, average age 40.7.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Drilling rig audience in United States
MetricValue
Female27.6%
Male72.4%
Average age40.7
Estimated audience size2,497,002
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Drilling rig audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Drilling rig audience comes from United States.

Worldwide audience distribution share by country for Drilling rig
CountryShare
United States29.6%
Brazil4.6%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drilling rig audience in United States is strongest.

Fig. 05

Top regions by affinity

Drilling rig fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K3.28×
02North Dakota~10K2.35×
03Texas~500K2.32×
04Oklahoma~60K2.26×
05New Mexico~30K2.03×
06Louisiana~50K1.64×
07West Virginia~20K1.31×
08Alaska~7K1.22×
09Montana~8K1.21×
10Colorado~50K1.19×
11Mississippi~20K1.08×
12Kansas~20K1.05×
13Utah~20K1.03×
14Idaho~10K1.00×
15Arkansas~20K0.99×
16South Dakota~6K0.99×
17Arizona~50K0.92×
18Hawaii~10K0.92×
19Nevada~20K0.90×
20Rhode Island~7K0.89×
21Delaware~6K0.89×
22Nebraska~10K0.88×
23Maine~8K0.88×
24Washington, District of Columbia~7K0.88×
25New Hampshire~9K0.87×
26California~200K0.86×
27Iowa~20K0.83×
28Kentucky~30K0.81×
29Missouri~30K0.80×
30Oregon~20K0.80×
31Alabama~30K0.76×
32Minnesota~30K0.75×
33Connecticut~20K0.75×
34Pennsylvania~60K0.74×
35Virginia~50K0.74×
36Washington~40K0.74×
37Wisconsin~30K0.74×
38Indiana~30K0.72×
39Ohio~50K0.71×
40Tennessee~40K0.71×
41South Carolina~30K0.71×
42Illinois~60K0.70×
43Massachusetts~30K0.68×
44Maryland~30K0.67×
45Florida~100K0.65×
46North Carolina~50K0.65×
47Michigan~40K0.65×
48Georgia~50K0.64×
49New Jersey~40K0.63×
50New York~80K0.60×
Fig. 06

Affinity by region

Affinity by region — Drilling rig, United States
0.60×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drilling rig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drilling rig audience
#·InterestCategoryAffinity×
01SchlumbergerFood & Beverages39.28×
02Baker HughesBusiness & Career32.41×
03Phillips 66Business & Career31.40×
04ScaffoldingHome & Garden27.65×
05HalliburtonBusiness & Career24.58×
06Duke EnergyHome & Garden20.21×
07ConocoPhillipsBusiness & Career19.11×
08Atlético NacionalSports16.20×
09ExxonMobilCars & Mobility13.21×
10ExxonCars & Mobility10.40×
11DrywallHome & Garden7.39×
12BuickCars & Mobility6.87×
13Solar energyHome & Garden5.08×
14Renewable energyBusiness & Career5.03×
15Weather forecastingHome & Garden4.73×
16Sustainable energyHome & Garden4.58×
17FedExBusiness & Career3.92×
18Discount TireShopping3.88×
19Mortgage loansBusiness & Career3.14×
20AutoZoneCars & Mobility2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drilling rig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drilling rig audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.31×
Convenience OrientationPREMIUM1.98×
Need for SecurityCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drilling rig audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drilling rig have in United States?

Drilling rig has an estimated audience of 2,497,002 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Drilling rig fans?

27.6% of Drilling rig fans are female, 72.4% are male, with an average age of 40.7 years.

03

Which brands do Drilling rig fans like most?

Drilling rig fans show strongest brand affinity for Phillips 66 (31.4×), Duke Energy (20.21×), and Exxon (10.4×) over the country average.

04

Where do Drilling rig fans live in United States?

Drilling rig fans in United States are most concentrated in Texas (reach ~500K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Drilling rig fans also like?

Beyond Drilling rig itself, the audience over-indexes on Duke Energy (20.21×), Exxon (10.4×), ConocoPhillips (19.11×), and Solar energy (5.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Drilling rig audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drilling rig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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