Drilling rig Audience in United States

Drilling rig logo

Drilling rig has an estimated audience of 2,497,002 people in United States. 27.6% are female, 72.4% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Balfour Beatty, HydraFacial, Zihuatanejo, Minnesota, Calvary Chapel.

The average Drilling rig fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Balfour Beatty, HydraFacial, Zihuatanejo, with strongest over-indexing on Balfour Beatty (39.27× the country average). Demographically, the Drilling rig audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Drilling rig fans

Demographic split for Drilling rig audience in United States
MetricValue
Female27.6%
Male72.4%
Average age40.7
Estimated audience size2,497,002

Audience persona

The typical Drilling rig fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Balfour Beatty.

Top regions in United States

Top regions ranked by reach for Drilling rig in United States
RegionReachAffinity
Texas532,3862.48×
California223,3300.81×
Florida105,5250.62×
New York74,4930.53×
Oklahoma73,3732.65×
Pennsylvania59,9790.71×
Louisiana59,8811.86×
Illinois53,3430.64×
Ohio51,5980.67×
Colorado47,8421.22×
Arizona46,3230.91×
Virginia44,5160.73×
North Carolina41,1940.55×
Georgia39,8570.52×
Michigan35,8310.55×
Washington35,2830.7×
New Jersey30,9750.49×
New Mexico30,9312.47×
Missouri29,2180.73×
Tennessee28,9390.58×
Indiana26,0920.57×
Massachusetts26,0060.53×
Wisconsin24,1750.64×
Mississippi23,8751.16×
Utah23,7891.06×
Minnesota23,1580.65×
Kentucky21,9370.7×
Kansas21,4661.09×
Arkansas20,8931.02×
Nevada19,5340.81×
Oregon19,2850.67×
Maryland18,9500.44×
Alabama18,2850.52×
South Carolina17,2950.46×
North Dakota17,2163.36×
Wyoming17,1344.63×
West Virginia17,0621.47×
Iowa14,1880.69×
Idaho13,0391.04×
Montana10,7481.55×
Connecticut10,6650.43×
Nebraska9,0190.72×
Hawaii8,5640.8×
Alaska7,6331.43×
South Dakota5,5570.96×
New Hampshire5,0900.52×
Maine4,6780.52×
Washington, District of Columbia3,7840.5×
Rhode Island3,5110.44×
Vermont3,2230.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drilling rig audience
BrandAffinityCategory
Balfour Beatty39.27×Business & Career
HydraFacial12.98×Beauty & Wellness
Zihuatanejo24.71×Travel & Leisure
Minnesota1.51×Travel & Leisure
Calvary Chapel8.36×Politics & Society
Molly Hatchet10.57×Music & Radio
WESH3.67×Movies & TV
Jesse Plemons2.51×Movies & TV
Kendra Scott2.07×Fashion & Accessoires
ABC 7 Chicago2.94×Movies & TV
Nebraska Cornhuskers football2.47×Sports
Racing1.8×Cars & Mobility
Nebraska1.71×Travel & Leisure
Tech News5.67×Technology & Electronics
Hog Hunting2.08×Sports
Gilbert Burns (fighter)9.47×Sports
Writers Guild of America17.55×Literature
N1 road (South Africa)2.3×Travel & Leisure
South Asian cuisine4.86×Food & Beverages
Staycation1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drilling rig audience
TraitClusterScore
PatriotismCONSERVATISM2.88
Risk AppetiteTHRILL1.92
Need for SecurityCONSERVATISM1.85
Luxury OrientationPREMIUM1.52
Career OrientationPOWER1.51
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Drilling rig
CountryShare
United States29.6%
Brazil4.6%
India4.1%

See Drilling rig audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Drilling rig have in United States?

Drilling rig has an estimated audience of 2,497,002 people in United States, concentrated in Texas and California.

What is the gender split and age of Drilling rig fans?

27.6% of Drilling rig fans are female, 72.4% are male, with an average age of 40.7 years.

Which brands do Drilling rig fans like most?

Drilling rig fans show strongest brand affinity for Balfour Beatty (39.27×), HydraFacial (12.98×), and Zihuatanejo (24.71×) over the country average.

Where do Drilling rig fans live in United States?

Drilling rig fans in United States are most concentrated in Texas (reach 532,386), California (reach 223,330), and Florida (reach 105,525). These three regions account for the largest share of the active audience.

What other brands do Drilling rig fans also like?

Beyond Drilling rig itself, the audience over-indexes on HydraFacial (12.98×), Zihuatanejo (24.71×), Minnesota (1.51×), and Calvary Chapel (8.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drilling rig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.