A data profile of the people who buy, follow and care about Black metal in United States — modelled from more than twelve digital signal sources. Black metal has an estimated audience of 5,804,230 people in United States.
The average Black metal fan in United States is 34.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Black metal profile in United States.
41.1% are female, 58.9% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 34.5 |
| Estimated audience size | 5,804,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
Where the Black metal audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~200K | 1.92× | |
| 02 | Arkansas | ~70K | 1.54× | |
| 03 | Vermont | ~10K | 1.45× | |
| 04 | Oregon | ~90K | 1.29× | |
| 05 | Kentucky | ~90K | 1.19× | |
| 06 | Washington | ~100K | 1.17× | |
| 07 | Utah | ~60K | 1.15× | |
| 08 | Arizona | ~100K | 1.12× | |
| 09 | New Mexico | ~30K | 1.11× | |
| 10 | California | ~700K | 1.08× | |
| 11 | Oklahoma | ~70K | 1.07× | |
| 12 | West Virginia | ~30K | 1.06× | |
| 13 | Ohio | ~200K | 1.05× | |
| 14 | Colorado | ~90K | 1.04× | |
| 15 | Texas | ~500K | 1.03× | |
| 16 | Idaho | ~30K | 1.03× | |
| 17 | Nevada | ~60K | 1.02× | |
| 18 | Alaska | ~10K | 1.02× | |
| 19 | North Carolina | ~200K | 1.01× | |
| 20 | Indiana | ~100K | 1.01× | |
| 21 | Missouri | ~90K | 0.99× | |
| 22 | Montana | ~20K | 0.99× | |
| 23 | Virginia | ~100K | 0.98× | |
| 24 | Rhode Island | ~20K | 0.97× | |
| 25 | North Dakota | ~10K | 0.97× | |
| 26 | Pennsylvania | ~200K | 0.96× | |
| 27 | Kansas | ~40K | 0.96× | |
| 28 | Illinois | ~200K | 0.95× | |
| 29 | Michigan | ~100K | 0.94× | |
| 30 | Iowa | ~40K | 0.94× | |
| 31 | Nebraska | ~30K | 0.94× | |
| 32 | Maine | ~20K | 0.94× | |
| 33 | Louisiana | ~70K | 0.92× | |
| 34 | New Hampshire | ~20K | 0.92× | |
| 35 | South Dakota | ~10K | 0.92× | |
| 36 | Georgia | ~200K | 0.91× | |
| 37 | Wisconsin | ~80K | 0.91× | |
| 38 | Minnesota | ~80K | 0.91× | |
| 39 | Alabama | ~70K | 0.91× | |
| 40 | Maryland | ~90K | 0.90× | |
| 41 | Connecticut | ~50K | 0.90× | |
| 42 | Massachusetts | ~100K | 0.88× | |
| 43 | Mississippi | ~40K | 0.88× | |
| 44 | Washington, District of Columbia | ~20K | 0.88× | |
| 45 | South Carolina | ~80K | 0.86× | |
| 46 | New York | ~300K | 0.85× | |
| 47 | New Jersey | ~100K | 0.83× | |
| 48 | Delaware | ~10K | 0.83× | |
| 49 | Florida | ~300K | 0.81× | |
| 50 | Hawaii | ~20K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Black metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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