Rascasse Audience Intelligence

Laundry Day Audience in United States

A data profile of the people who buy, follow and care about Laundry Day in United States — modelled from more than twelve digital signal sources. Laundry Day has an estimated audience of 293,040 people in United States.

#65among Music festival in United States#634among Event in United States#7152in Music & Radio

The average Laundry Day fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Electrolux, Washing, Caribbean Airlines, with strongest over-indexing on Electrolux (43.42× the country average).

Demographically, the Laundry Day audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laundry Day fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Electrolux.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laundry Day profile in United States.

Audience size
293K
in United States
Gender
58.9%♀
41.1% male
Age
38.6
average years
Country rank
#48946
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laundry Day fans

58.9% are female, 41.1% are male, average age 38.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Laundry Day audience in United States
MetricValue
Female58.9%
Male41.1%
Average age38.6
Estimated audience size293,040
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Laundry Day audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Laundry Day audience comes from United States.

Worldwide audience distribution share by country for Laundry Day
CountryShare
United States38.3%
Japan23.5%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laundry Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Laundry Day fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K2.74×
02New York~40K2.55×
03Connecticut~5K1.69×
04California~50K1.61×
05North Carolina~10K1.58×
06Virginia~10K1.51×
07Washington~9K1.48×
08New Jersey~10K1.38×
09Vermont<1K1.37×
10Washington, District of Columbia~1K1.33×
11New Hampshire~1K1.26×
12Georgia~10K1.23×
13Maryland~6K1.15×
14Illinois~10K1.14×
15Pennsylvania~10K1.08×
16Louisiana~4K1.02×
17Alaska<1K1.01×
18Rhode Island<1K1.00×
19North Dakota<1K0.99×
20Ohio~9K0.98×
21South Dakota<1K0.97×
22West Virginia~1K0.95×
23Montana<1K0.95×
24Oklahoma~3K0.94×
25Delaware<1K0.94×
26Maine<1K0.92×
27Hawaii~1K0.91×
28Florida~20K0.90×
29Iowa~2K0.90×
30Idaho~1K0.89×
31Colorado~4K0.88×
32Kentucky~3K0.88×
33Mississippi~2K0.88×
34New Mexico~1K0.88×
35Nebraska~1K0.88×
36Minnesota~4K0.87×
37Missouri~4K0.85×
38South Carolina~4K0.85×
39Arkansas~2K0.85×
40Utah~2K0.84×
41Kansas~2K0.84×
42Indiana~4K0.83×
43Oregon~3K0.83×
44Alabama~3K0.82×
45Michigan~6K0.81×
46Tennessee~5K0.81×
47Nevada~2K0.81×
48Arizona~5K0.78×
49Wisconsin~3K0.78×
50Texas~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Laundry Day, United States
0.71×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laundry Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laundry Day audience
#·InterestCategoryAffinity×
01Caribbean AirlinesTravel & Leisure69.92×
02ElectroluxHome & Garden43.42×
03Fabric softenerHome & Garden33.88×
04BonaireTravel & Leisure23.98×
05Dazed & Confused (magazine)Fashion & Accessoires21.00×
06MaytagHome & Garden18.06×
07WashingBeauty & Wellness14.70×
08FrigidaireHome & Garden14.02×
09Internal Revenue ServiceBusiness & Career11.16×
10Clothes dryerHome & Garden10.73×
11Mr. CleanHome & Garden9.36×
12Rainbow ShopsFashion & Accessoires8.07×
13LaundryHome & Garden6.40×
14KitchenwareHome & Garden3.55×
15MetaphysicsBusiness & Career2.64×
16Home AppliancesHome & Garden2.00×
17Musical instrumentMusic & Radio1.67×
18Planet FitnessSports1.61×
19Old NavyFashion & Accessoires1.57×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laundry Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laundry Day audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
IndulgenceJOY1.52×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laundry Day audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laundry Day have in United States?

Laundry Day has an estimated audience of 293,040 people in United States, concentrated in California and New York.

02

What is the gender split and age of Laundry Day fans?

58.9% of Laundry Day fans are female, 41.1% are male, with an average age of 38.6 years.

03

Which brands do Laundry Day fans like most?

Laundry Day fans show strongest brand affinity for Electrolux (43.42×), Washing (14.7×), and Caribbean Airlines (69.92×) over the country average.

04

Where do Laundry Day fans live in United States?

Laundry Day fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Laundry Day fans also like?

Beyond Laundry Day itself, the audience over-indexes on Washing (14.7×), Caribbean Airlines (69.92×), Fabric softener (33.88×), and Dazed & Confused (magazine) (21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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