Laundry Day Audience in United States

Laundry Day logo

Laundry Day has an estimated audience of 293,009 people in United States. 58.9% are female, 41.1% are male, average age 38.6. Top regions: New York, California, Florida. Top brand affinities: Dazed & Confused (magazine), Electrolux, Washing, Luxury Travel, Kia Sportage.

The average Laundry Day fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Dazed & Confused (magazine), Electrolux, Washing, with strongest over-indexing on Dazed & Confused (magazine) (36.67× the country average). Demographically, the Laundry Day audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Laundry Day fans

Demographic split for Laundry Day audience in United States
MetricValue
Female58.9%
Male41.1%
Average age38.6
Estimated audience size293,009

Audience persona

The typical Laundry Day fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Dazed & Confused (magazine).

Top regions in United States

Top regions ranked by reach for Laundry Day in United States
RegionReachAffinity
New York53,7873.29×
California44,8311.39×
Florida19,1190.96×
Texas17,9740.71×
North Carolina17,0881.94×
Massachusetts16,1762.8×
Illinois13,0981.34×
New Jersey11,4021.53×
Pennsylvania9,3890.95×
Georgia9,0501×
Washington8,6681.47×
Virginia6,4530.9×
Maryland5,5551.1×
Michigan5,4470.71×
Ohio5,3210.59×
Arizona4,6910.78×
Tennessee4,2590.72×
Connecticut4,1121.4×
Missouri3,5170.74×
Colorado3,4660.75×
Minnesota3,4640.83×
Louisiana3,2230.85×
South Carolina3,0040.68×
Alabama2,8820.7×
Indiana2,7650.52×
Oregon2,5490.76×
Wisconsin2,4360.55×
Kentucky2,3700.65×
Oklahoma2,0990.65×
New Hampshire2,0301.76×
Nevada1,7370.61×
Utah1,5660.6×
Mississippi1,5640.65×
Iowa1,3890.58×
Vermont1,2862.5×
Arkansas1,2630.52×
Kansas1,2460.54×
Washington, District of Columbia1,1171.27×
Rhode Island9801.05×
Hawaii9320.74×
Nebraska8990.61×
New Mexico8480.58×
Idaho8130.55×
Maine7930.76×
West Virginia7630.56×
Alaska7031.12×
Montana6640.82×
South Dakota6050.89×
North Dakota5890.98×
Delaware5850.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laundry Day audience
BrandAffinityCategory
Dazed & Confused (magazine)36.67×Fashion & Accessoires
Electrolux31×Home & Garden
Washing8.73×Beauty & Wellness
Luxury Travel12.35×Travel & Leisure
Kia Sportage20×Cars & Mobility
Prepackaged meal14.12×Food & Beverages
Planet Fitness3.36×Sports
Anjelica Huston15.9×Movies & TV
Fabric softener18.52×Home & Garden
Diaper bag4.89×Kids & Family
Caribbean Airlines29.15×Travel & Leisure
Clothes dryer7.63×Home & Garden
Laundry4.55×Home & Garden
Pixi9.75×Beauty & Wellness
Kitchenware3.39×Home & Garden
Boston Marathon9.17×Sports
JBL9.12×Technology & Electronics
Whole grain8.6×Food & Beverages
Luxury Bags11.91×Fashion & Accessoires
Copa Airlines13.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laundry Day audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Quality AwarenessPREMIUM1.73
Family OrientationCONSERVATISM1.36
Design AffinityPREMIUM1.31
DIY MentalityTHRILL1.27
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Laundry Day
CountryShare
United States38.3%
Japan23.5%
United Kingdom9.1%

See Laundry Day audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Laundry Day have in United States?

Laundry Day has an estimated audience of 293,009 people in United States, concentrated in New York and California.

What is the gender split and age of Laundry Day fans?

58.9% of Laundry Day fans are female, 41.1% are male, with an average age of 38.6 years.

Which brands do Laundry Day fans like most?

Laundry Day fans show strongest brand affinity for Dazed & Confused (magazine) (36.67×), Electrolux (31×), and Washing (8.73×) over the country average.

Where do Laundry Day fans live in United States?

Laundry Day fans in United States are most concentrated in New York (reach 53,787), California (reach 44,831), and Florida (reach 19,119). These three regions account for the largest share of the active audience.

What other brands do Laundry Day fans also like?

Beyond Laundry Day itself, the audience over-indexes on Electrolux (31×), Washing (8.73×), Luxury Travel (12.35×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.