Clothes dryer Audience in United States

Clothes dryer logo

Clothes dryer has an estimated audience of 7,595,626 people in United States. 63.6% are female, 36.4% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Washing machine, Laundry, Clothes iron, Dishwasher, Lowe's.

The average Clothes dryer fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Washing machine, Laundry, Clothes iron, with strongest over-indexing on Washing machine (5.08× the country average). Demographically, the Clothes dryer audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Clothes dryer fans

Demographic split for Clothes dryer audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.3
Estimated audience size7,595,626

Audience persona

The typical Clothes dryer fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Washing machine.

Top regions in United States

Top regions ranked by reach for Clothes dryer in United States
RegionReachAffinity
California652,5410.78×
Texas573,1830.88×
Florida505,2040.98×
New York442,7541.04×
Pennsylvania271,0781.06×
North Carolina259,7001.14×
Georgia248,6711.06×
Ohio238,3371.02×
Illinois231,9140.92×
Virginia192,2321.04×
Tennessee180,3661.18×
Michigan180,1770.91×
New Jersey175,1290.91×
Massachusetts155,3421.04×
Alabama154,3301.45×
South Carolina141,3401.24×
Indiana135,1320.97×
Missouri133,9941.09×
Washington125,8560.83×
Louisiana124,0651.27×
Maryland123,5380.95×
Kentucky116,4151.22×
Minnesota112,5621.03×
Wisconsin112,3800.98×
Arizona107,6560.69×
Colorado103,3570.86×
Connecticut95,8941.26×
Mississippi95,5611.53×
Oklahoma94,0441.11×
Oregon86,0190.99×
Arkansas77,3821.24×
Iowa66,7281.07×
Kansas64,1621.07×
Utah46,3150.68×
West Virginia43,9831.24×
Nevada43,2860.59×
New Hampshire33,6521.12×
New Mexico33,0600.87×
Maine32,1971.18×
Nebraska32,1070.84×
Idaho28,6890.75×
Rhode Island24,9961.03×
Hawaii24,9420.76×
Washington, District of Columbia21,3700.94×
Delaware20,3950.97×
South Dakota18,2831.04×
Montana16,3980.78×
Vermont15,0241.13×
North Dakota13,4250.86×
Wyoming9,6010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clothes dryer audience
BrandAffinityCategory
Washing machine5.08×Home & Garden
Laundry4.59×Home & Garden
Clothes iron12.5×Fashion & Accessoires
Dishwasher5.12×Home & Garden
Lowe's1.69×Shopping
Refrigerator2.47×Home & Garden
Oven2.17×Home & Garden
Microwave oven2.93×Home & Garden
Dollar Tree1.77×Shopping
Best Buy1.65×Shopping
Atlantic Ocean2.04×Travel & Leisure
Dollar General1.58×Shopping
Kitchen stove2.28×Home & Garden
Hobby Lobby1.51×Home & Garden
Google Maps1.51×Internet & Social Media
Stove2.28×Home & Garden
Surf (detergent)7.11×Home & Garden
Laundry detergent3.63×Home & Garden
TurboTax2.45×Business & Career
Godzilla1.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clothes dryer audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
Price SensitivityPREMIUM1.53
Quality AwarenessPREMIUM1.5
IndulgenceJOY1.26
Need for SecurityCONSERVATISM1.24
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Clothes dryer
CountryShare
United States16.3%
Italy7.0%
Japan5.3%

See Clothes dryer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Clothes dryer have in United States?

Clothes dryer has an estimated audience of 7,595,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Clothes dryer fans?

63.6% of Clothes dryer fans are female, 36.4% are male, with an average age of 44.3 years.

Which brands do Clothes dryer fans like most?

Clothes dryer fans show strongest brand affinity for Washing machine (5.08×), Laundry (4.59×), and Clothes iron (12.5×) over the country average.

Where do Clothes dryer fans live in United States?

Clothes dryer fans in United States are most concentrated in California (reach 652,541), Texas (reach 573,183), and Florida (reach 505,204). These three regions account for the largest share of the active audience.

What other brands do Clothes dryer fans also like?

Beyond Clothes dryer itself, the audience over-indexes on Laundry (4.59×), Clothes iron (12.5×), Dishwasher (5.12×), and Lowe's (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clothes dryer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.