Rascasse Audience Intelligence

Rainbow Shops Target Market in United States

A data profile of the people who buy, follow and care about Rainbow Shops in United States — modelled from more than twelve digital signal sources. Rainbow Shops has an estimated audience of 3,256,389 people in United States.

#998among Brand in United States#459in Fashion & Accessoires

The average Rainbow Shops fan in United States is 40.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Citi Trends, Dollar Tree, Torrid, with strongest over-indexing on Citi Trends (41.13× the country average).

Demographically, the Rainbow Shops audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rainbow Shops fan in United States is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Citi Trends.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainbow Shops profile in United States.

Audience size
3.3M
in United States
Gender
95.1%♀
4.9% male
Age
40.2
average years
Country rank
#9582
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rainbow Shops

95.1% are female, 4.9% are male, average age 40.2.

Fig. 02

Gender split

95.1%
Female
4.9%
Male
Demographic split for Rainbow Shops audience in United States
MetricValue
Female95.1%
Male4.9%
Average age40.2
Estimated audience size3,256,389
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Rainbow Shops audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3927%
40-4928%
50+14%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Rainbow Shops audience comes from United States.

Worldwide audience distribution share by country for Rainbow Shops
CountryShare
United States92.6%
Canada1.1%
India1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainbow Shops audience in United States is strongest.

Fig. 05

Top regions by affinity

Rainbow Shops customers by region in United States
#RegionReachAffinity×
01Maryland~200K3.21×
02New York~500K3.08×
03Louisiana~100K2.55×
04Georgia~200K2.45×
05New Jersey~200K2.42×
06Delaware~20K2.19×
07Washington, District of Columbia~20K2.06×
08Mississippi~50K1.96×
09Rhode Island~20K1.94×
10North Carolina~200K1.87×
11Connecticut~50K1.69×
12Florida~300K1.65×
13South Carolina~80K1.60×
14Virginia~100K1.58×
15Alabama~70K1.51×
16Ohio~100K1.47×
17Pennsylvania~200K1.46×
18Tennessee~80K1.36×
19Missouri~70K1.34×
20Michigan~100K1.29×
21Nevada~40K1.24×
22Illinois~100K1.23×
23Indiana~60K1.06×
24Kentucky~40K1.02×
25Texas~300K0.98×
26Massachusetts~60K0.90×
27Vermont~4K0.80×
28Wyoming~4K0.77×
29Alaska~5K0.71×
30Minnesota~30K0.70×
31Montana~6K0.69×
32South Dakota~5K0.66×
33Arkansas~20K0.64×
34Idaho~9K0.58×
35Wisconsin~30K0.55×
36Arizona~30K0.54×
37Hawaii~7K0.52×
38New Mexico~8K0.49×
39Maine~5K0.45×
40West Virginia~6K0.38×
41Kansas~9K0.37×
42Nebraska~6K0.36×
43Utah~10K0.35×
44New Hampshire~4K0.35×
45Colorado~20K0.32×
46Oregon~10K0.30×
47California~100K0.29×
48Iowa~7K0.28×
49Oklahoma~9K0.26×
50Washington~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Rainbow Shops, United States
0.18×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainbow Shops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainbow Shops audience
#·InterestCategoryAffinity×
01Citi TrendsShopping41.13×
02PenningtonsFashion & Accessoires40.30×
03Caribbean AirlinesTravel & Leisure30.41×
04Calypso musicMusic & Radio17.06×
05Ashley StewartFashion & Accessoires14.30×
06TrinidadTravel & Leisure12.48×
07TorridFashion & Accessoires12.30×
08MauricesFashion & Accessoires8.65×
09Ollie's Bargain OutletShopping6.88×
10JourneysShopping6.76×
11Family DollarFashion & Accessoires5.58×
12Five BelowShopping5.40×
13Lane BryantFashion & Accessoires4.99×
14Dollar TreeShopping4.47×
15Fashion NovaShopping3.33×
16Macy'sShopping3.22×
17Madea's Class ReunionMovies & TV2.83×
18Nordstrom rackFashion & Accessoires2.60×
19Old NavyFashion & Accessoires2.09×
20Dollar GeneralShopping2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainbow Shops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainbow Shops audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
ExtroversionTHRILL1.54×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainbow Shops audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Early Adopter MentalityPOWER0.83×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rainbow Shops's target market in United States?

Rainbow Shops's target market in United States covers an estimated 3,256,389 people, concentrated in New York and Florida.

02

What is the gender split and age of Rainbow Shops customers?

95.1% of the Rainbow Shops audience are female, 4.9% are male, with an average age of 40.2 years.

03

Which brands do Rainbow Shops fans like most?

Rainbow Shops fans show strongest brand affinity for Citi Trends (41.13×), Dollar Tree (4.47×), and Torrid (12.3×) over the country average.

04

Where do Rainbow Shops fans live in United States?

Rainbow Shops fans in United States are most concentrated in New York (reach ~500K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rainbow Shops fans also like?

Beyond Rainbow Shops itself, the audience over-indexes on Dollar Tree (4.47×), Torrid (12.3×), Five Below (5.4×), and Family Dollar (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Rainbow Shops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Shops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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