Rainbow Shops Audience in United States

Rainbow Shops logo

Rainbow Shops has an estimated audience of 3,110,961 people in United States. 95.1% are female, 4.9% are male, average age 40.2. Top regions: New York, Florida, Texas. Top brand affinities: Citi Trends, Dollar Tree, Torrid, Five Below, Family Dollar.

The average Rainbow Shops fan in United States is 40.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Citi Trends, Dollar Tree, Torrid, with strongest over-indexing on Citi Trends (41.13× the country average). Demographically, the Rainbow Shops audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Rainbow Shops fans

Demographic split for Rainbow Shops audience in United States
MetricValue
Female95.1%
Male4.9%
Average age40.2
Estimated audience size3,110,961

Audience persona

The typical Rainbow Shops fan in United States is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Citi Trends.

Top regions in United States

Top regions ranked by reach for Rainbow Shops in United States
RegionReachAffinity
New York541,9763.12×
Florida322,9521.53×
Texas236,2680.88×
Georgia215,1172.24×
New Jersey196,7382.49×
North Carolina181,6131.94×
Maryland180,2743.37×
Pennsylvania155,7271.49×
Ohio152,4561.59×
Illinois130,6971.26×
Virginia130,6601.72×
Louisiana106,0472.64×
California104,2010.3×
Michigan96,1941.18×
South Carolina82,5691.76×
Tennessee80,2191.29×
Alabama68,5041.58×
Connecticut60,5921.94×
Missouri59,4431.19×
Indiana55,2410.97×
Massachusetts49,4160.81×
Mississippi47,0761.84×
Kentucky41,9231.07×
Nevada33,8251.12×
Wisconsin26,3330.56×
Minnesota25,3230.57×
Arizona20,7910.33×
Washington, District of Columbia20,4822.19×
Rhode Island19,4811.97×
Arkansas18,8430.74×
Delaware18,0552.1×
Colorado14,1370.29×
Kansas7,8890.32×
New Mexico6,8940.44×
Oklahoma6,3920.19×
Washington6,0560.1×
West Virginia4,0570.28×
Iowa3,6820.14×
Oregon2,8480.08×
New Hampshire2,4440.2×
North Dakota2,2220.35×
Utah2,1420.08×
Nebraska2,0670.13×
Maine1,5850.14×
Hawaii1,1300.08×
Idaho7010.04×
South Dakota5700.08×
Vermont5380.1×
Montana4750.06×
Alaska4030.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rainbow Shops audience
BrandAffinityCategory
Citi Trends41.13×Shopping
Dollar Tree4.47×Shopping
Torrid12.3×Fashion & Accessoires
Five Below5.4×Shopping
Family Dollar5.58×Fashion & Accessoires
Macy's3.22×Shopping
Penningtons40.3×Fashion & Accessoires
Maurices8.65×Fashion & Accessoires
Caribbean Airlines30.41×Travel & Leisure
Calypso music17.06×Music & Radio
Ashley Stewart14.3×Fashion & Accessoires
Fashion Nova3.33×Shopping
Trinidad12.48×Travel & Leisure
Ollie's Bargain Outlet6.88×Shopping
Beetlejuice2.71×Movies & TV
Nordstrom rack2.6×Fashion & Accessoires
Old Navy2.09×Fashion & Accessoires
Lane Bryant4.99×Fashion & Accessoires
Macy's1.84×Shopping
Journeys6.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rainbow Shops audience
TraitClusterScore
Price SensitivityPREMIUM1.85
ExtroversionTHRILL1.58
Family OrientationCONSERVATISM1.46
IndulgenceJOY1.45
CreativityOPEN1.15
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Rainbow Shops
CountryShare
United States92.5%
Canada1.2%
India1.1%

See Rainbow Shops audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rainbow Shops have in United States?

Rainbow Shops has an estimated audience of 3,110,961 people in United States, concentrated in New York and Florida.

What is the gender split and age of Rainbow Shops fans?

95.1% of Rainbow Shops fans are female, 4.9% are male, with an average age of 40.2 years.

Which brands do Rainbow Shops fans like most?

Rainbow Shops fans show strongest brand affinity for Citi Trends (41.13×), Dollar Tree (4.47×), and Torrid (12.3×) over the country average.

Where do Rainbow Shops fans live in United States?

Rainbow Shops fans in United States are most concentrated in New York (reach 541,976), Florida (reach 322,952), and Texas (reach 236,268). These three regions account for the largest share of the active audience.

What other brands do Rainbow Shops fans also like?

Beyond Rainbow Shops itself, the audience over-indexes on Dollar Tree (4.47×), Torrid (12.3×), Five Below (5.4×), and Family Dollar (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Shops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.