Journeys Audience in United States

Journeys logo

Journeys has an estimated audience of 5,825,799 people in United States. 67.9% are female, 32.1% are male, average age 32.1. Top regions: Texas, California, Florida. Top brand affinities: Mothercare, Countrywide, Eurail, Hardik Pandya, Home equity.

The average Journeys fan in United States is 32.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mothercare, Countrywide, Eurail, with strongest over-indexing on Mothercare (5.35× the country average). Demographically, the Journeys audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Footwear shop

Demographics of Journeys fans

Demographic split for Journeys audience in United States
MetricValue
Female67.9%
Male32.1%
Average age32.1
Estimated audience size5,825,799

Audience persona

The typical Journeys fan in United States is more female, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Journeys in United States
RegionReachAffinity
Texas711,5091.42×
California646,5281.01×
Florida359,2990.91×
New York276,8820.85×
Ohio251,5591.4×
Georgia238,7331.33×
Pennsylvania224,4291.14×
Illinois204,0041.05×
North Carolina201,7471.15×
Tennessee185,5421.59×
Michigan156,1791.03×
Virginia153,5091.08×
Indiana142,2901.34×
New Jersey140,8050.95×
Arizona128,9851.08×
Louisiana122,9541.64×
Alabama120,8241.48×
South Carolina118,3011.35×
Missouri100,6241.07×
Maryland99,6721×
Massachusetts95,6730.83×
Mississippi94,7791.97×
Washington91,5410.78×
Wisconsin82,8840.95×
Kentucky79,7551.09×
Arkansas78,9171.64×
Oklahoma75,7091.17×
Colorado68,8980.75×
Connecticut59,4541.02×
Utah52,3821×
Minnesota50,5430.61×
Oregon50,3290.75×
Nevada47,4240.84×
West Virginia41,1381.52×
Iowa40,7400.85×
Kansas35,8490.78×
New Mexico33,0181.13×
Idaho24,8170.85×
Nebraska23,8510.82×
Rhode Island19,1611.03×
Delaware18,1541.13×
Hawaii13,2210.53×
New Hampshire13,1150.57×
Washington, District of Columbia10,6880.61×
Maine9,6980.46×
South Dakota9,3190.69×
North Dakota8,4690.71×
Montana8,0480.5×
Alaska7,2100.58×
Vermont4,7720.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Journeys audience
BrandAffinityCategory
Mothercare5.35×Kids & Family
Countrywide68.11×Home & Garden
Eurail25.37×Cars & Mobility
Hardik Pandya16.78×Sports
Home equity2.01×Home & Garden
Grinch4.05×Movies & TV
Historic site4.12×Arts & Culture
Goop5.06×Internet & Social Media
edureka32.94×Business & Career
Staycation2.94×Home & Garden
John Havlicek12.12×Sports
Vocal harmony3.48×Music & Radio
Tierra Cali5.19×Travel & Leisure
Governor of Michigan4.85×Politics & Society
Thom Browne5.77×Fashion & Accessoires
Cherish (group)6.63×Music & Radio
Fairy godmother4.53×Literature
No Escape (1994 film)6.75×Movies & TV
Certified diabetes educator7.85×Business & Career
Harlow6.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Journeys audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
Design AffinityPREMIUM1.69
ExtroversionTHRILL1.42
SustainabilityBALANCE1.41
IndulgenceJOY1.3
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Journeys
CountryShare
United States57.2%
Canada4.5%
India3.9%

See Journeys audiences in other countries

More Footwear shop audiences in United States

Frequently asked questions

How many fans does Journeys have in United States?

Journeys has an estimated audience of 5,825,799 people in United States, concentrated in Texas and California.

What is the gender split and age of Journeys fans?

67.9% of Journeys fans are female, 32.1% are male, with an average age of 32.1 years.

Which brands do Journeys fans like most?

Journeys fans show strongest brand affinity for Mothercare (5.35×), Countrywide (68.11×), and Eurail (25.37×) over the country average.

Where do Journeys fans live in United States?

Journeys fans in United States are most concentrated in Texas (reach 711,509), California (reach 646,528), and Florida (reach 359,299). These three regions account for the largest share of the active audience.

What other brands do Journeys fans also like?

Beyond Journeys itself, the audience over-indexes on Countrywide (68.11×), Eurail (25.37×), Hardik Pandya (16.78×), and Home equity (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Journeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.