Journeys Audience in United States

Journeys logo

Journeys has an estimated audience of 5,825,799 people in United States. 67.9% are female, 32.1% are male, average age 32.1. Top regions: Texas, California, Florida. Top brand affinities: Onitsuka Tiger, Flight Club, Google Maps, Chloë Grace Moretz, Beetlejuice.

The average Journeys fan in United States is 32.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Onitsuka Tiger, Flight Club, Google Maps, with strongest over-indexing on Onitsuka Tiger (68.11× the country average). Demographically, the Journeys audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Footwear shop

Demographics of Journeys fans

Demographic split for Journeys audience in United States
MetricValue
Female67.9%
Male32.1%
Average age32.1
Estimated audience size5,825,799

Audience persona

The typical Journeys fan in United States is more female, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Onitsuka Tiger.

Top regions in United States

Top regions ranked by reach for Journeys in United States
RegionReachAffinity
Texas711,5091.42×
California646,5281.01×
Florida359,2990.91×
New York276,8820.85×
Ohio251,5591.4×
Georgia238,7331.33×
Pennsylvania224,4291.14×
Illinois204,0041.05×
North Carolina201,7471.15×
Tennessee185,5421.59×
Michigan156,1791.03×
Virginia153,5091.08×
Indiana142,2901.34×
New Jersey140,8050.95×
Arizona128,9851.08×
Louisiana122,9541.64×
Alabama120,8241.48×
South Carolina118,3011.35×
Missouri100,6241.07×
Maryland99,6721×
Massachusetts95,6730.83×
Mississippi94,7791.97×
Washington91,5410.78×
Wisconsin82,8840.95×
Kentucky79,7551.09×
Arkansas78,9171.64×
Oklahoma75,7091.17×
Colorado68,8980.75×
Connecticut59,4541.02×
Utah52,3821×
Minnesota50,5430.61×
Oregon50,3290.75×
Nevada47,4240.84×
West Virginia41,1381.52×
Iowa40,7400.85×
Kansas35,8490.78×
New Mexico33,0181.13×
Idaho24,8170.85×
Nebraska23,8510.82×
Rhode Island19,1611.03×
Delaware18,1541.13×
Hawaii13,2210.53×
New Hampshire13,1150.57×
Washington, District of Columbia10,6880.61×
Maine9,6980.46×
South Dakota9,3190.69×
North Dakota8,4690.71×
Montana8,0480.5×
Alaska7,2100.58×
Vermont4,7720.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Journeys audience
BrandAffinityCategory
Onitsuka Tiger68.11×Fashion & Accessoires
Flight Club29.99×Movies & TV
Google Maps5.82×Internet & Social Media
Chloë Grace Moretz26.22×Movies & TV
Beetlejuice5.53×Movies & TV
Nordstrom rack5.39×Fashion & Accessoires
Horoscope10.04×Health
Indeed.com3.96×Business & Career
Björk20.33×Music & Radio
JD Sports11.7×Shopping
Skate shoe26.1×Fashion & Accessoires
Bachelor of Business Administration32.94×Business & Career
Capital One3.39×Business & Career
Apple Store6.54×Shopping
Luxury Travel10.31×Travel & Leisure
Sarah Jessica Parker10.95×Movies & TV
Paco Rabanne23.43×Beauty & Wellness
Rebecca Ferguson12.24×Movies & TV
Kendra Scott8.38×Fashion & Accessoires
Rainbow Shops14.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Journeys audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
Design AffinityPREMIUM1.69
ExtroversionTHRILL1.42
SustainabilityBALANCE1.41
IndulgenceJOY1.3
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Journeys
CountryShare
United States57.2%
Canada4.5%
India3.9%

See Journeys audiences in other countries

More Footwear shop audiences in United States

Frequently asked questions

How many fans does Journeys have in United States?

Journeys has an estimated audience of 5,825,799 people in United States, concentrated in Texas and California.

What is the gender split and age of Journeys fans?

67.9% of Journeys fans are female, 32.1% are male, with an average age of 32.1 years.

Which brands do Journeys fans like most?

Journeys fans show strongest brand affinity for Onitsuka Tiger (68.11×), Flight Club (29.99×), and Google Maps (5.82×) over the country average.

Where do Journeys fans live in United States?

Journeys fans in United States are most concentrated in Texas (reach 711,509), California (reach 646,528), and Florida (reach 359,299). These three regions account for the largest share of the active audience.

What other brands do Journeys fans also like?

Beyond Journeys itself, the audience over-indexes on Flight Club (29.99×), Google Maps (5.82×), Chloë Grace Moretz (26.22×), and Beetlejuice (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Journeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.