Rascasse Audience Intelligence

Journeys Target Market in United States

A data profile of the people who buy, follow and care about Journeys in United States — modelled from more than twelve digital signal sources. Journeys has an estimated audience of 5,930,522 people in United States.

#1among Footwear shop in United States#592among Brand in United States#147in Shopping

The average Journeys fan in United States is 32.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Flight Club, Nordstrom rack, Refrigerator, with strongest over-indexing on Flight Club (30.57× the country average).

Demographically, the Journeys audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Journeys fan in United States is more female, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Flight Club.

Category: Shopping · Type: Brand · Subtype: Footwear shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journeys profile in United States.

Audience size
5.9M
in United States
Gender
67.9%♀
32.1% male
Age
32.1
average years
Country rank
#5757
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Journeys

67.9% are female, 32.1% are male, average age 32.1.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Journeys audience in United States
MetricValue
Female67.9%
Male32.1%
Average age32.1
Estimated audience size5,930,522
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Journeys audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3918%
40-4914%
50+6%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Journeys audience comes from United States.

Worldwide audience distribution share by country for Journeys
CountryShare
United States57.0%
Canada4.4%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journeys audience in United States is strongest.

Fig. 05

Top regions by affinity

Journeys customers by region in United States
#RegionReachAffinity×
01Mississippi~100K2.03×
02Louisiana~100K1.63×
03Arkansas~80K1.62×
04Tennessee~200K1.54×
05West Virginia~40K1.47×
06Alabama~100K1.46×
07Texas~700K1.35×
08Ohio~200K1.30×
09South Carolina~100K1.29×
10Indiana~100K1.28×
11Georgia~200K1.27×
12Delaware~20K1.16×
13New Mexico~30K1.14×
14Oklahoma~70K1.13×
15Utah~60K1.09×
16North Carolina~200K1.08×
17Kentucky~80K1.08×
18Pennsylvania~200K1.07×
19Arizona~100K1.07×
20Virginia~200K1.06×
21Rhode Island~20K1.04×
22Missouri~100K1.02×
23Connecticut~60K1.02×
24California~600K1.00×
25Illinois~200K0.98×
26Michigan~100K0.98×
27Maryland~100K0.97×
28Florida~400K0.94×
29New Jersey~100K0.92×
30Wisconsin~80K0.91×
31Idaho~30K0.91×
32Nevada~50K0.88×
33Iowa~40K0.86×
34Nebraska~20K0.82×
35New York~300K0.81×
36South Dakota~10K0.81×
37Massachusetts~90K0.80×
38Kansas~40K0.78×
39Washington~90K0.77×
40Oregon~50K0.75×
41Colorado~70K0.73×
42North Dakota~9K0.73×
43Alaska~8K0.66×
44Washington, District of Columbia~10K0.62×
45Minnesota~50K0.59×
46Hawaii~10K0.59×
47New Hampshire~10K0.57×
48Montana~9K0.54×
49Vermont~5K0.52×
50Maine~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Journeys, United States
0.50×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journeys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journeys audience
#·InterestCategoryAffinity×
01Flight ClubMovies & TV30.57×
02Andre AgassiSports20.00×
03Grigor DimitrovSports20.00×
04WaterworldMovies & TV10.11×
05Rack Room ShoesFashion & Accessoires7.94×
06Shoe CarnivalFashion & Accessoires6.55×
07Dakota FanningMovies & TV6.13×
08Famous FootwearFood & Beverages5.77×
09Nordstrom rackFashion & Accessoires4.73×
10Teyana TaylorMovies & TV4.29×
11RefrigeratorHome & Garden3.69×
12Five BelowShopping3.31×
13Ariana GrandeMusic & Radio3.21×
14Diaper bagKids & Family3.10×
15Sneaker collectingFashion & Accessoires2.93×
16FedExBusiness & Career2.61×
17Planet FitnessSports2.22×
18J. C. PenneyShopping2.19×
19ULTA BeautyBeauty & Wellness2.18×
20Target CorporationShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journeys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journeys audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Family OrientationCONSERVATISM1.53×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journeys audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
TraditionCONSERVATISM0.70×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Journeys's target market in United States?

Journeys's target market in United States covers an estimated 5,930,522 people, concentrated in Texas and California.

02

What is the gender split and age of Journeys customers?

67.9% of the Journeys audience are female, 32.1% are male, with an average age of 32.1 years.

03

Which brands do Journeys fans like most?

Journeys fans show strongest brand affinity for Flight Club (30.57×), Nordstrom rack (4.73×), and Refrigerator (3.69×) over the country average.

04

Where do Journeys fans live in United States?

Journeys fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Journeys fans also like?

Beyond Journeys itself, the audience over-indexes on Nordstrom rack (4.73×), Refrigerator (3.69×), Andre Agassi (20×), and Five Below (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear shop audiences in United States

See Journeys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Journeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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