Journeys Audience in Germany
Journeys has an estimated audience of 264,544 people in Germany. 61.7% are female, 38.3% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hardik Pandya, The Client (1994 film), Hollister, California, Progressive rock, Home Office.
The average Journeys fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hardik Pandya, The Client (1994 film), Hollister, California, with strongest over-indexing on Hardik Pandya (34.1× the country average). Demographically, the Journeys audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Footwear shop
Demographics of Journeys fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 32.5 |
| Estimated audience size | 264,544 |
Audience persona
The typical Journeys fan in Germany is more female, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hardik Pandya.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,623 | 0.94× |
| Bayern | 52,861 | 1.24× |
| Baden-Württemberg | 37,920 | 1.05× |
| Hessen | 30,469 | 1.51× |
| Niedersachsen | 23,341 | 0.91× |
| Rheinland-Pfalz | 16,983 | 1.28× |
| Berlin | 11,317 | 0.96× |
| Sachsen | 11,051 | 0.85× |
| Schleswig-Holstein | 9,360 | 0.99× |
| Thüringen | 7,272 | 1.08× |
| Brandenburg | 7,070 | 0.86× |
| Hamburg | 5,854 | 0.98× |
| Sachsen-Anhalt | 5,396 | 0.79× |
| Mecklenburg-Vorpommern | 3,728 | 0.74× |
| Saarland | 3,346 | 1.03× |
| Bremen | 1,793 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardik Pandya | 34.1× | Sports |
| The Client (1994 film) | 15.51× | Movies & TV |
| Hollister, California | 18.89× | Travel & Leisure |
| Progressive rock | 2.32× | Music & Radio |
| Home Office | 1.51× | Business & Career |
| Ipoh | 17.94× | Travel & Leisure |
| Israel | 2.26× | Travel & Leisure |
| Cynthia Erivo | 4.76× | Movies & TV |
| Nurse education | 2.79× | Kids & Family |
| International University of Business Agriculture and Technology | 5.36× | Business & Career |
| Destination Gotland | 23.55× | Cars & Mobility |
| Christmas Gifts | 4.94× | Kids & Family |
| Bank account | 2.57× | Business & Career |
| Hamar | 14.04× | Travel & Leisure |
| Geotourism | 13.83× | Travel & Leisure |
| Handmade Gifts | 1.57× | Kids & Family |
| Stealing Beauty | 8.45× | Movies & TV |
| Kippah | 3.51× | Fashion & Accessoires |
| Anton Hofreiter | 3.81× | Politics & Society |
| Islamic architecture | 4.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.12 |
| DIY Mentality | THRILL | 2.87 |
| Risk Appetite | THRILL | 2.15 |
| Extroversion | THRILL | 1.95 |
| Travelling | THRILL | 1.86 |
| Price Sensitivity | PREMIUM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.2% |
| Canada | 4.5% |
| India | 3.9% |
See Journeys audiences in other countries
More Footwear shop audiences in Germany
- Deichmann (13,301,513)
- mirapodo (234,471)
- Sapatos (10,064)
- Hibbett Sports (2,903)
- Marc Fisher (2,542)
Frequently asked questions
How many fans does Journeys have in Germany?
Journeys has an estimated audience of 264,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Journeys fans?
61.7% of Journeys fans are female, 38.3% are male, with an average age of 32.5 years.
Which brands do Journeys fans like most?
Journeys fans show strongest brand affinity for Hardik Pandya (34.1×), The Client (1994 film) (15.51×), and Hollister, California (18.89×) over the country average.
Where do Journeys fans live in Germany?
Journeys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,623), Bayern (reach 52,861), and Baden-Württemberg (reach 37,920). These three regions account for the largest share of the active audience.
What other brands do Journeys fans also like?
Beyond Journeys itself, the audience over-indexes on The Client (1994 film) (15.51×), Hollister, California (18.89×), Progressive rock (2.32×), and Home Office (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Journeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.