Rascasse Audience Intelligence

Journeys Target Market in Germany

A data profile of the people who buy, follow and care about Journeys in Germany — modelled from more than twelve digital signal sources. Journeys has an estimated audience of 266,405 people in Germany.

#3among Footwear shop in Germany#2402among Brand in Germany#426in Shopping

The average Journeys fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer-aided engineering, Colin Kaepernick, Super Bowl, with strongest over-indexing on Computer-aided engineering (79.44× the country average).

Demographically, the Journeys audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Journeys fan in Germany is more female, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Computer-aided engineering.

Category: Shopping · Type: Brand · Subtype: Footwear shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journeys profile in Germany.

Audience size
266K
in Germany
Gender
61.7%♀
38.3% male
Age
32.5
average years
Country rank
#18859
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Journeys

61.7% are female, 38.3% are male, average age 32.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Journeys audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age32.5
Estimated audience size266,405
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Journeys audience in Germany
Age bracketShare%
16-1941%
20-2917%
30-3915%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Journeys audience comes from Germany.

Worldwide audience distribution share by country for Journeys
CountryShare
United States57.0%
Canada4.4%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journeys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Journeys customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.31×
02Thüringen~8K1.22×
03Rheinland-Pfalz~20K1.20×
04Bayern~50K1.18×
05Saarland~3K1.05×
06Brandenburg~8K0.99×
07Sachsen~10K0.98×
08Baden-Württemberg~30K0.97×
09Schleswig-Holstein~9K0.96×
10Sachsen-Anhalt~6K0.94×
11Niedersachsen~20K0.93×
12Nordrhein-Westfalen~50K0.92×
13Hamburg~5K0.92×
14Berlin~10K0.87×
15Mecklenburg-Vorpommern~4K0.86×
16Bremen~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Journeys, Germany
0.84×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journeys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journeys audience
#·InterestCategoryAffinity×
01Colin KaepernickSports80.26×
02Computer-aided engineeringBusiness & Career79.44×
03Ian SomerhalderMovies & TV16.53×
04Burton SnowboardsSports14.78×
05VotingPolitics & Society14.41×
06Super BowlSports13.64×
07CarrefourShopping12.74×
08Russell CroweMovies & TV10.90×
09WalmartShopping9.38×
10Architectural engineeringBusiness & Career7.35×
11Strategy gamesGames6.74×
12PokerGames6.55×
13High-intensity interval trainingSports6.27×
14BalenciagaFashion & Accessoires5.52×
15HypermarketShopping5.45×
16HermèsFashion & Accessoires5.26×
17RolexFashion & Accessoires4.80×
18Business classTravel & Leisure4.77×
19RenovationHome & Garden3.43×
20Drama moviesMovies & TV3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journeys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journeys audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.50×
DIY MentalityTHRILL2.32×
Risk AppetiteTHRILL2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journeys audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
IndividualismJOY0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Journeys's target market in Germany?

Journeys's target market in Germany covers an estimated 266,405 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Journeys customers?

61.7% of the Journeys audience are female, 38.3% are male, with an average age of 32.5 years.

03

Which brands do Journeys fans like most?

Journeys fans show strongest brand affinity for Computer-aided engineering (79.44×), Colin Kaepernick (80.26×), and Super Bowl (13.64×) over the country average.

04

Where do Journeys fans live in Germany?

Journeys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Journeys fans also like?

Beyond Journeys itself, the audience over-indexes on Colin Kaepernick (80.26×), Super Bowl (13.64×), Voting (14.41×), and Hermès (5.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear shop audiences in Germany

See Journeys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Journeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →