mirapodo Audience in Germany
mirapodo has an estimated audience of 234,470 people in Germany. 78.6% are female, 21.4% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, Child development, Babywalz, stay at home mom, Deichmann.
The average mirapodo fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, Child development, Babywalz, with strongest over-indexing on Gina Tricot (17.18× the country average). Demographically, the mirapodo audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Footwear shop
Demographics of mirapodo fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 39.8 |
| Estimated audience size | 234,470 |
Audience persona
The typical mirapodo fan in Germany is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,827 | 1.09× |
| Bayern | 38,273 | 1.02× |
| Baden-Württemberg | 30,563 | 0.96× |
| Niedersachsen | 26,306 | 1.16× |
| Hessen | 16,463 | 0.92× |
| Rheinland-Pfalz | 12,953 | 1.1× |
| Sachsen | 12,550 | 1.09× |
| Schleswig-Holstein | 8,378 | 1× |
| Thüringen | 7,669 | 1.28× |
| Berlin | 7,566 | 0.72× |
| Brandenburg | 7,117 | 0.98× |
| Sachsen-Anhalt | 6,232 | 1.03× |
| Mecklenburg-Vorpommern | 4,671 | 1.04× |
| Hamburg | 4,409 | 0.83× |
| Saarland | 2,931 | 1.02× |
| Bremen | 1,548 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 17.18× | Fashion & Accessoires |
| Child development | 7.69× | Business & Career |
| Babywalz | 9.94× | Kids & Family |
| stay at home mom | 13.12× | Kids & Family |
| Deichmann | 3.97× | Shopping |
| Home Interior Design | 5.19× | Home & Garden |
| Women's Shoes | 20.84× | Fashion & Accessoires |
| Bonprix | 4.38× | Shopping |
| Primark | 3.97× | Shopping |
| Tom Tailor | 7.37× | Fashion & Accessoires |
| Zara | 4.35× | Shopping |
| WE Fashion | 10.9× | Fashion & Accessoires |
| Flaconi | 7.43× | Shopping |
| ImmoScout24 | 3.09× | Home & Garden |
| Travel Blogger | 8.4× | Travel & Leisure |
| Lala Berlin | 17.05× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 3.82× | Movies & TV |
| BabyOne | 6.87× | Kids & Family |
| Gucci | 4.7× | Fashion & Accessoires |
| Gala | 2.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.75 |
| Creativity | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.26 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.7% |
| United Kingdom | 11.7% |
| Italy | 2.4% |
See mirapodo audiences in other countries
More Footwear shop audiences in Germany
- Deichmann (13,301,513)
- Journeys (264,545)
- Sapatos (10,064)
- Hibbett Sports (2,903)
- Marc Fisher (2,542)
Frequently asked questions
How many fans does mirapodo have in Germany?
mirapodo has an estimated audience of 234,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of mirapodo fans?
78.6% of mirapodo fans are female, 21.4% are male, with an average age of 39.8 years.
Which brands do mirapodo fans like most?
mirapodo fans show strongest brand affinity for Gina Tricot (17.18×), Child development (7.69×), and Babywalz (9.94×) over the country average.
Where do mirapodo fans live in Germany?
mirapodo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,827), Bayern (reach 38,273), and Baden-Württemberg (reach 30,563). These three regions account for the largest share of the active audience.
What other brands do mirapodo fans also like?
Beyond mirapodo itself, the audience over-indexes on Child development (7.69×), Babywalz (9.94×), stay at home mom (13.12×), and Deichmann (3.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for mirapodo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.