Women's Shoes Audience in Germany

Women's Shoes has an estimated audience of 437,965 people in Germany. 67.6% are female, 32.4% are male, average age 31.2. Top regions: Bayern, Nordrhein-Westfalen, Berlin.

The average Women's Shoes fan in Germany is 31.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Demographically, the Women's Shoes audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Individualism, Travelling.

Category: Fashion & Accessoires · Type: Topic

Demographics of Women's Shoes fans

Demographic split for Women's Shoes audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age31.2
Estimated audience size437,965

Top regions in Germany

Top regions ranked by reach for Women's Shoes in Germany
RegionReachAffinity
Bayern82,8871.18×
Nordrhein-Westfalen75,2340.79×
Berlin53,4432.73×
Hessen49,1791.47×
Baden-Württemberg48,0380.8×
Niedersachsen26,3870.62×
Rheinland-Pfalz19,8480.9×
Hamburg19,0821.93×
Sachsen14,2230.66×
Brandenburg8,6720.64×
Schleswig-Holstein8,6660.55×
Sachsen-Anhalt7,3220.65×
Thüringen6,2830.56×
Bremen4,5371.21×
Mecklenburg-Vorpommern4,2930.51×
Saarland4,2680.79×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's Shoes audience
TraitClusterScore
IndividualismJOY1.97
TravellingTHRILL1.85
Luxury OrientationPREMIUM1.68
Urban LifestyleOPEN1.57
Sports ActivityPOWER1.56
ExtroversionTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Women's Shoes
CountryShare
United States12.5%
Greece11.2%
Indonesia8.4%

See Women's Shoes audiences in other countries

More Fashion & Accessoires audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women's Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.