Penningtons Audience in United States

Penningtons has an estimated audience of 384,095 people in United States. 78.3% are female, 21.7% are male, average age 36.8. Top regions: New Jersey, Pennsylvania, Texas. Top brand affinities: Christina Hendricks, Michael Gambon, Bonnie Wright, Ulla Popken, Beetlejuice.

The average Penningtons fan in United States is 36.8 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Pennsylvania, Texas. Top brand affinities include Christina Hendricks, Michael Gambon, Bonnie Wright, with strongest over-indexing on Christina Hendricks (60.47× the country average). Demographically, the Penningtons audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Restaurants

Demographics of Penningtons fans

Demographic split for Penningtons audience in United States
MetricValue
Female78.3%
Male21.7%
Average age36.8
Estimated audience size384,095

Audience persona

The typical Penningtons fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for Penningtons in United States
RegionReachAffinity
New Jersey69,9927.16×
Pennsylvania30,3212.34×
Texas28,5060.86×
California24,4980.58×
New York20,2390.94×
Florida17,0420.66×
Louisiana12,8772.6×
Ohio12,3401.04×
Virginia9,5541.02×
Illinois8,7060.68×
Georgia8,4940.72×
North Carolina8,1310.7×
Tennessee7,4440.97×
Michigan6,7520.67×
Kentucky6,5901.37×
Arizona5,6450.72×
Washington5,2350.68×
Massachusetts5,0250.66×
Alabama4,8110.9×
Missouri4,4830.72×
Oregon4,3130.98×
Minnesota4,1740.76×
Indiana4,1150.59×
West Virginia3,8712.16×
Maryland3,8480.58×
South Dakota3,7564.23×
Colorado3,6930.61×
South Carolina3,6700.64×
Oklahoma2,9850.7×
Wisconsin2,6050.45×
Mississippi2,6010.82×
Nevada2,3750.64×
Connecticut2,2640.59×
Arkansas2,1970.69×
Kansas1,8120.6×
Iowa1,4650.46×
Utah1,4570.42×
Maine1,4551.06×
Washington, District of Columbia1,3091.13×
Nebraska1,0690.56×
Delaware1,0581×
New Hampshire8520.56×
New Mexico8510.44×
Idaho8320.43×
Hawaii7250.44×
Rhode Island6750.55×
Vermont6020.89×
Montana5770.54×
North Dakota4650.59×
Alaska3440.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penningtons audience
BrandAffinityCategory
Christina Hendricks60.47×Movies & TV
Michael Gambon89.79×Movies & TV
Bonnie Wright87.39×Movies & TV
Ulla Popken154.17×Fashion & Accessoires
Beetlejuice11.25×Movies & TV
Rod Stewart38.05×Music & Radio
Bob Saget65.44×Movies & TV
sheego458.13×Fashion & Accessoires
Nicole Scherzinger36.26×Music & Radio
Robbie Coltrane55.59×Movies & TV
Talbots21.18×Shopping
Google Maps6.8×Internet & Social Media
Indeed.com7.04×Business & Career
Enterprise Rent-A-Car10.31×Cars & Mobility
Oscar Isaac20.17×Movies & TV
Apple Store10.36×Shopping
Google News7.41×News
Kendra Scott13.21×Fashion & Accessoires
Capital One4.92×Business & Career
Dirty Dancing21.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penningtons audience
TraitClusterScore
IndulgenceJOY1.46
ExtroversionTHRILL1.35
Luxury OrientationPREMIUM1.31
CreativityOPEN1.3
Design AffinityPREMIUM1.29
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Penningtons
CountryShare
Canada68.8%
United States16.1%
South Africa3.5%

See Penningtons audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Penningtons have in United States?

Penningtons has an estimated audience of 384,095 people in United States, concentrated in New Jersey and Pennsylvania.

What is the gender split and age of Penningtons fans?

78.3% of Penningtons fans are female, 21.7% are male, with an average age of 36.8 years.

Which brands do Penningtons fans like most?

Penningtons fans show strongest brand affinity for Christina Hendricks (60.47×), Michael Gambon (89.79×), and Bonnie Wright (87.39×) over the country average.

Where do Penningtons fans live in United States?

Penningtons fans in United States are most concentrated in New Jersey (reach 69,992), Pennsylvania (reach 30,321), and Texas (reach 28,506). These three regions account for the largest share of the active audience.

What other brands do Penningtons fans also like?

Beyond Penningtons itself, the audience over-indexes on Michael Gambon (89.79×), Bonnie Wright (87.39×), Ulla Popken (154.17×), and Beetlejuice (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penningtons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.