Rascasse Audience Intelligence

Penningtons Target Market in United States

A data profile of the people who buy, follow and care about Penningtons in United States — modelled from more than twelve digital signal sources. Penningtons has an estimated audience of 389,893 people in United States.

#4368among Brand in United States#1456in Fashion & Accessoires

The average Penningtons fan in United States is 36.8 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Pennsylvania, Texas.

Top brand affinities include Maurices, Michael Gambon, sheego, with strongest over-indexing on Maurices (28.21× the country average).

Demographically, the Penningtons audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penningtons fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Maurices.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penningtons profile in United States.

Audience size
390K
in United States
Gender
78.3%♀
21.7% male
Age
36.8
average years
Country rank
#42161
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Penningtons

78.3% are female, 21.7% are male, average age 36.8.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Penningtons audience in United States
MetricValue
Female78.3%
Male21.7%
Average age36.8
Estimated audience size389,893
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Penningtons audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3926%
40-4927%
50+6%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Penningtons audience comes from United States.

Worldwide audience distribution share by country for Penningtons
CountryShare
Canada69.1%
United States16.0%
South Africa3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penningtons audience in United States is strongest.

Fig. 05

Top regions by affinity

Penningtons customers by region in United States
#RegionReachAffinity×
01New Jersey~100K11.78×
02South Dakota~3K3.34×
03Pennsylvania~40K3.20×
04Louisiana~10K2.10×
05Alabama~9K1.70×
06West Virginia~3K1.59×
07Kentucky~5K1.13×
08Delaware~1K0.97×
09Washington, District of Columbia~1K0.96×
10Vermont<1K0.95×
11Maine~1K0.94×
12Mississippi~3K0.93×
13Virginia~8K0.91×
14Minnesota~5K0.91×
15Tennessee~7K0.90×
16Alaska<1K0.87×
17North Dakota<1K0.87×
18Ohio~10K0.83×
19Oregon~4K0.83×
20Montana<1K0.83×
21New York~20K0.82×
22Arkansas~3K0.82×
23Rhode Island<1K0.81×
24New Hampshire~1K0.79×
25Hawaii~1K0.77×
26Texas~30K0.76×
27Nebraska~1K0.75×
28Idaho~1K0.75×
29Oklahoma~3K0.73×
30New Mexico~1K0.73×
31Kansas~2K0.72×
32Georgia~8K0.70×
33Missouri~4K0.69×
34Connecticut~3K0.69×
35Nevada~3K0.68×
36Iowa~2K0.68×
37South Carolina~4K0.67×
38Arizona~5K0.66×
39Massachusetts~5K0.66×
40North Carolina~7K0.65×
41Washington~5K0.64×
42Indiana~4K0.64×
43Colorado~4K0.64×
44Michigan~6K0.63×
45Maryland~4K0.63×
46Utah~2K0.63×
47Illinois~8K0.60×
48Wisconsin~3K0.60×
49Florida~20K0.58×
50California~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Penningtons, United States
0.48×1.00×11.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penningtons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penningtons audience
#·InterestCategoryAffinity×
01sheegoFashion & Accessoires558.94×
02Ulla PopkenFashion & Accessoires111.39×
03Michael GambonMovies & TV70.95×
04Bonnie WrightMovies & TV70.57×
05Rainbow ShopsFashion & Accessoires40.30×
06Robbie ColtraneMovies & TV30.80×
07EloquiiFashion & Accessoires29.60×
08MauricesFashion & Accessoires28.21×
09Richard HarrisMovies & TV20.00×
10Warwick DavisMovies & TV20.00×
11TalbotsShopping19.97×
12Ellie GouldingMusic & Radio16.24×
13Christina HendricksMovies & TV14.95×
14International educationBusiness & Career11.54×
15TorridFashion & Accessoires9.15×
16DumboMovies & TV9.12×
17Disneyland ParisTravel & Leisure8.05×
18PacSunFashion & Accessoires6.86×
19Lane BryantFashion & Accessoires5.60×
20Kay JewelersFashion & Accessoires5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penningtons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penningtons audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
Price SensitivityPREMIUM1.81×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penningtons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.81×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Penningtons's target market in United States?

Penningtons's target market in United States covers an estimated 389,893 people, concentrated in New Jersey and Pennsylvania.

02

What is the gender split and age of Penningtons customers?

78.3% of the Penningtons audience are female, 21.7% are male, with an average age of 36.8 years.

03

Which brands do Penningtons fans like most?

Penningtons fans show strongest brand affinity for Maurices (28.21×), Michael Gambon (70.95×), and sheego (558.94×) over the country average.

04

Where do Penningtons fans live in United States?

Penningtons fans in United States are most concentrated in New Jersey (reach ~100K), Pennsylvania (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Penningtons fans also like?

Beyond Penningtons itself, the audience over-indexes on Michael Gambon (70.95×), sheego (558.94×), Bonnie Wright (70.57×), and Rainbow Shops (40.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Penningtons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penningtons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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