Walking in the United Kingdom Audience in United States

Walking in the United Kingdom logo

Walking in the United Kingdom has an estimated audience of 341,603 people in United States. 55.7% are female, 44.3% are male, average age 40.6. Top regions: New York, California, Mississippi. Top brand affinities: Janitor, Queens College, City University of New York, Howard County, Maryland, Cherish (group), Dog breed.

The average Walking in the United Kingdom fan in United States is 40.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Mississippi. Top brand affinities include Janitor, Queens College, City University of New York, Howard County, Maryland, with strongest over-indexing on Janitor (20× the country average). Demographically, the Walking in the United Kingdom audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Type: Topic

Demographics of Walking in the United Kingdom fans

Demographic split for Walking in the United Kingdom audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.6
Estimated audience size341,603

Audience persona

The typical Walking in the United Kingdom fan in United States is more female, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for Walking in the United Kingdom in United States
RegionReachAffinity
New York10,9540.57×
California4,9820.13×
Mississippi4,9281.75×
Louisiana4,3820.99×
Arkansas4,3781.56×
Oklahoma4,2821.13×
Kentucky4,2140.98×
Texas4,1900.14×
Alabama4,0790.85×
West Virginia4,0682.56×
Tennessee3,8860.57×
South Carolina3,8580.75×
Indiana3,7590.6×
Kansas3,7581.4×
Idaho3,7572.19×
Missouri3,6400.66×
Florida3,6120.16×
Iowa3,5671.27×
North Carolina3,4950.34×
Ohio3,4810.33×
Georgia3,4670.33×
Michigan3,4650.39×
Wisconsin3,4470.67×
New Hampshire3,3522.49×
Arizona3,3190.48×
Pennsylvania3,3050.29×
Connecticut3,2780.96×
Nevada3,2550.99×
Maine3,2352.64×
Oregon3,2130.82×
Utah3,1941.04×
Vermont3,1845.31×
Virginia3,1730.38×
Maryland3,1570.54×
New Jersey3,1500.36×
Illinois3,1000.27×
Minnesota3,0800.63×
Massachusetts3,0480.45×
Washington2,9750.43×
Colorado2,9670.55×
Washington, District of Columbia2,0932.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walking in the United Kingdom audience
BrandAffinityCategory
Janitor20×Home & Garden
Queens College, City University of New York20×Business & Career
Howard County, Maryland22.95×Travel & Leisure
Cherish (group)18.52×Music & Radio
Dog breed1.54×Pets & Animals
Governor of Michigan8.77×Politics & Society
headspace10.85×Health
Goop6.18×Internet & Social Media
Nebraska Cornhuskers football3.81×Sports
Vocal harmony4.78×Music & Radio
Wok6.77×Food & Beverages
Hibachi8.02×Food & Beverages
Google Home6.35×Technology & Electronics
Historic site3.85×Arts & Culture
Jesse Plemons2.82×Movies & TV
Grace Slick7.14×Music & Radio
Fairy godmother5.7×Literature
Mothercare2.23×Kids & Family
JDSU2×Business & Career
Charlamagne Tha God5.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walking in the United Kingdom audience
TraitClusterScore
Risk AppetiteTHRILL2.22
LGBTQ+ IdentityOPEN1.6
IndividualismJOY1.54
ExtroversionTHRILL1.51
TraditionCONSERVATISM1.49
Community OrientationOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Walking in the United Kingdom
CountryShare
United Kingdom52.8%
United States19.8%
Australia6.0%

See Walking in the United Kingdom audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Walking in the United Kingdom have in United States?

Walking in the United Kingdom has an estimated audience of 341,603 people in United States, concentrated in New York and California.

What is the gender split and age of Walking in the United Kingdom fans?

55.7% of Walking in the United Kingdom fans are female, 44.3% are male, with an average age of 40.6 years.

Which brands do Walking in the United Kingdom fans like most?

Walking in the United Kingdom fans show strongest brand affinity for Janitor (20×), Queens College, City University of New York (20×), and Howard County, Maryland (22.95×) over the country average.

Where do Walking in the United Kingdom fans live in United States?

Walking in the United Kingdom fans in United States are most concentrated in New York (reach 10,954), California (reach 4,982), and Mississippi (reach 4,928). These three regions account for the largest share of the active audience.

What other brands do Walking in the United Kingdom fans also like?

Beyond Walking in the United Kingdom itself, the audience over-indexes on Queens College, City University of New York (20×), Howard County, Maryland (22.95×), Cherish (group) (18.52×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walking in the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.