Tahiti Audience in United States

Tahiti logo

Tahiti has an estimated audience of 1,070,316 people in United States. 58.5% are female, 41.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Meals on Wheels, Mathcore, Trimble County, Kentucky, Jesse Plemons.

The average Tahiti fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Meals on Wheels, Mathcore, with strongest over-indexing on Regional styles of Mexican music (12.96× the country average). Demographically, the Tahiti audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Tahiti fans

Demographic split for Tahiti audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.4
Estimated audience size1,070,316

Audience persona

The typical Tahiti fan in United States is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Tahiti in United States
RegionReachAffinity
California157,9931.34×
Texas79,1550.86×
Florida67,6500.93×
New York57,4100.96×
Illinois34,6570.97×
Pennsylvania32,2840.9×
Washington32,0741.49×
North Carolina29,3310.91×
Georgia28,6400.87×
Ohio27,8470.84×
New Jersey26,2420.96×
Virginia25,2770.97×
Massachusetts24,9951.19×
Michigan22,8300.82×
Colorado22,6241.34×
Arizona20,5670.94×
Tennessee17,9130.83×
Maryland17,2530.94×
Hawaii16,8893.67×
Minnesota16,5851.08×
Wisconsin15,9800.99×
Missouri15,7350.91×
Indiana15,5920.8×
Oregon14,7571.2×
South Carolina13,6830.85×
Utah12,4701.3×
Kentucky10,5750.79×
Alabama10,4500.7×
Connecticut10,4250.97×
Louisiana10,2330.74×
Oklahoma9,6640.81×
Nevada9,5590.92×
Iowa8,0210.91×
Kansas7,4660.89×
Arkansas6,3940.73×
Idaho6,2801.17×
Mississippi5,3640.61×
Nebraska4,5710.85×
New Mexico4,1150.77×
New Hampshire3,9290.93×
Washington, District of Columbia3,8411.19×
Montana3,5651.2×
Maine3,5610.93×
West Virginia3,2090.64×
Rhode Island3,0690.9×
Alaska2,6711.17×
Delaware2,3340.79×
South Dakota2,1160.86×
North Dakota1,8760.85×
Vermont1,7840.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tahiti audience
BrandAffinityCategory
Regional styles of Mexican music12.96×Music & Radio
Meals on Wheels20.13×Food & Beverages
Mathcore13.85×Music & Radio
Trimble County, Kentucky32.28×Travel & Leisure
Jesse Plemons3.53×Movies & TV
Kendra Scott2.98×Fashion & Accessoires
JEZEBEL Magazine35.47×Internet & Social Media
JDSU2.5×Business & Career
Hibachi6×Food & Beverages
Urban horticulture2.72×Home & Garden
Nebraska Cornhuskers football2.71×Sports
Governor of Michigan5×Politics & Society
Khulna University18.33×Business & Career
Cam Ward2.5×Sports
3D printing1.56×Technology & Electronics
Glossier3.06×Beauty & Wellness
Goop3.02×Internet & Social Media
Hopkins County, Kentucky14.66×Travel & Leisure
Nipsey Hussle3.23×Music & Radio
Fairy godmother4.02×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tahiti audience
TraitClusterScore
TravellingTHRILL2.09
Quality AwarenessPREMIUM1.68
Design AffinityPREMIUM1.52
IndulgenceJOY1.32
Luxury OrientationPREMIUM1.31
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Tahiti
CountryShare
France22.0%
United States18.1%
Italy8.4%

See Tahiti audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Tahiti have in United States?

Tahiti has an estimated audience of 1,070,316 people in United States, concentrated in California and Texas.

What is the gender split and age of Tahiti fans?

58.5% of Tahiti fans are female, 41.5% are male, with an average age of 42.4 years.

Which brands do Tahiti fans like most?

Tahiti fans show strongest brand affinity for Regional styles of Mexican music (12.96×), Meals on Wheels (20.13×), and Mathcore (13.85×) over the country average.

Where do Tahiti fans live in United States?

Tahiti fans in United States are most concentrated in California (reach 157,993), Texas (reach 79,155), and Florida (reach 67,650). These three regions account for the largest share of the active audience.

What other brands do Tahiti fans also like?

Beyond Tahiti itself, the audience over-indexes on Meals on Wheels (20.13×), Mathcore (13.85×), Trimble County, Kentucky (32.28×), and Jesse Plemons (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tahiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.