Fiji Airways Audience in United States

Fiji Airways logo

Fiji Airways has an estimated audience of 422,485 people in United States. 49.7% are female, 50.3% are male, average age 45.8. Top regions: California, Texas, Washington. Top brand affinities: Michael Palin, Lamy, 9lives, L&L Hawaiian Barbecue, Pulp (band).

The average Fiji Airways fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Michael Palin, Lamy, 9lives, with strongest over-indexing on Michael Palin (627.02× the country average). Demographically, the Fiji Airways audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Fiji Airways fans

Demographic split for Fiji Airways audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.8
Estimated audience size422,485

Audience persona

The typical Fiji Airways fan in United States is balanced, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Michael Palin.

Top regions in United States

Top regions ranked by reach for Fiji Airways in United States
RegionReachAffinity
California160,5253.46×
Texas50,9161.4×
Washington19,8362.34×
Hawaii18,27410.06×
Florida17,7310.62×
New York11,5340.49×
Utah10,3552.74×
Arizona10,2141.18×
Colorado7,8251.18×
Oregon7,6631.58×
Illinois7,0850.5×
Nevada6,7481.65×
Georgia6,5400.5×
North Carolina5,8770.46×
Virginia5,8120.56×
Pennsylvania5,0420.35×
New Jersey4,5460.42×
Alaska4,4244.9×
Massachusetts4,3320.52×
Ohio4,1760.32×
Michigan4,0240.36×
Tennessee3,7930.45×
Maryland3,7190.51×
Missouri3,5470.52×
Minnesota3,0570.51×
Oklahoma2,9960.64×
Wisconsin2,8530.45×
Indiana2,8230.37×
South Carolina2,5370.4×
Idaho2,5051.18×
Louisiana2,2470.41×
Connecticut1,9690.46×
Kansas1,7280.52×
Washington, District of Columbia1,6521.3×
Kentucky1,6130.3×
Alabama1,5990.27×
Arkansas1,5800.45×
New Mexico1,5130.71×
Montana1,2581.07×
Iowa1,1760.34×
Mississippi8570.25×
Nebraska8540.4×
Maine6580.43×
New Hampshire6510.39×
Wyoming6030.96×
Rhode Island5450.41×
West Virginia4550.23×
Delaware4350.37×
Vermont3320.45×
South Dakota3010.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiji Airways audience
BrandAffinityCategory
Michael Palin627.02×Movies & TV
Lamy202.81×Business & Career
9lives261.04×Pets & Animals
L&L Hawaiian Barbecue45.69×Food & Beverages
Pulp (band)59.16×Music & Radio
Exotica79.84×Movies & TV
Replay95.04×Fashion & Accessoires
Mylène Farmer191.35×Music & Radio
Tonga57.56×Travel & Leisure
South Pacific (musical)119.41×Music & Radio
Bora Bora26.81×Travel & Leisure
Long Lashes9.77×Beauty & Wellness
Final Destination4.62×Movies & TV
Gilligan's Island20.85×Travel & Leisure
Fiji15.53×Travel & Leisure
Tahiti25.27×Travel & Leisure
Beauty tips9.11×Beauty & Wellness
Polynesia9.51×Travel & Leisure
Air Tahiti Nui57.43×Travel & Leisure
Tanning bed11.11×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiji Airways audience
TraitClusterScore
TravellingTHRILL3.07
Quality AwarenessPREMIUM2.91
Risk AppetiteTHRILL1.8
Career OrientationPOWER1.64
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Fiji Airways
CountryShare
Fiji31.1%
New Zealand21.0%
Australia19.4%

See Fiji Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Fiji Airways have in United States?

Fiji Airways has an estimated audience of 422,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiji Airways fans?

49.7% of Fiji Airways fans are female, 50.3% are male, with an average age of 45.8 years.

Which brands do Fiji Airways fans like most?

Fiji Airways fans show strongest brand affinity for Michael Palin (627.02×), Lamy (202.81×), and 9lives (261.04×) over the country average.

Where do Fiji Airways fans live in United States?

Fiji Airways fans in United States are most concentrated in California (reach 160,525), Texas (reach 50,916), and Washington (reach 19,836). These three regions account for the largest share of the active audience.

What other brands do Fiji Airways fans also like?

Beyond Fiji Airways itself, the audience over-indexes on Lamy (202.81×), 9lives (261.04×), L&L Hawaiian Barbecue (45.69×), and Pulp (band) (59.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiji Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.