Exotica Audience in United States

Exotica has an estimated audience of 379,954 people in United States. 50.9% are female, 49.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Fiji Airways, Autism Awareness, Insane Clown Posse, Diabetes mellitus awareness, L&L Hawaiian Barbecue.

The average Exotica fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fiji Airways, Autism Awareness, Insane Clown Posse, with strongest over-indexing on Fiji Airways (112.71× the country average). Demographically, the Exotica audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Exotica fans

Demographic split for Exotica audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.0
Estimated audience size379,954

Audience persona

The typical Exotica fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Fiji Airways.

Top regions in United States

Top regions ranked by reach for Exotica in United States
RegionReachAffinity
California52,0491.25×
Texas45,7341.4×
Florida35,9141.4×
New York27,9981.32×
North Carolina27,6162.42×
Illinois27,2752.15×
Indiana16,4762.37×
New Jersey15,4781.6×
Pennsylvania14,2971.12×
Georgia14,0071.2×
Virginia12,9521.4×
Ohio9,0920.78×
Michigan8,7400.88×
Maryland8,0411.23×
Massachusetts7,5381.01×
Washington6,8730.9×
Arizona6,6110.85×
Tennessee6,5340.86×
Colorado6,2731.05×
South Carolina5,7631.01×
Wisconsin5,6830.99×
Kentucky5,4001.13×
Missouri4,6350.76×
Oregon4,1970.96×
Alabama4,1620.78×
Connecticut4,0131.05×
Nevada3,9591.08×
Minnesota3,9470.72×
Louisiana3,7910.77×
Oklahoma3,6350.86×
Kansas3,3131.11×
Utah2,8940.85×
Iowa2,5040.8×
Mississippi2,4540.78×
Arkansas2,1440.68×
Nebraska1,6080.84×
Washington, District of Columbia1,5551.36×
Idaho1,5330.8×
New Mexico1,3860.73×
Rhode Island1,0300.85×
Hawaii1,0250.63×
West Virginia9960.56×
New Hampshire9580.64×
Maine8710.64×
Delaware8280.79×
Montana6360.6×
Vermont5720.86×
Alaska4640.57×
South Dakota4560.52×
North Dakota3890.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exotica audience
BrandAffinityCategory
Fiji Airways112.71×Travel & Leisure
Autism Awareness19.03×Health
Insane Clown Posse43.13×Music & Radio
Diabetes mellitus awareness12.48×Health
L&L Hawaiian Barbecue48.29×Food & Beverages
Criss Angel45.24×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Stan Lee22.7×Movies & TV
Income tax13.19×Business & Career
Chill-out music16.29×Music & Radio
Avan Jogia16.17×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Naomi Scott15.17×Movies & TV
Rockabilly5.73×Fashion & Accessoires
Download Festival24.54×Music & Radio
MegaCon42.86×Literature
TMZ3×Internet & Social Media
Shellfish7.15×Food & Beverages
Internet celebrity4.08×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exotica audience
TraitClusterScore
ExtroversionTHRILL3.31
Urban LifestyleOPEN1.91
Convenience OrientationPREMIUM1.67
TravellingTHRILL1.65
SpiritualityBALANCE1.55
PatriotismCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Exotica
CountryShare
United States17.2%
Brazil11.9%
France7.2%

See Exotica audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Exotica have in United States?

Exotica has an estimated audience of 379,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Exotica fans?

50.9% of Exotica fans are female, 49.1% are male, with an average age of 41.0 years.

Which brands do Exotica fans like most?

Exotica fans show strongest brand affinity for Fiji Airways (112.71×), Autism Awareness (19.03×), and Insane Clown Posse (43.13×) over the country average.

Where do Exotica fans live in United States?

Exotica fans in United States are most concentrated in California (reach 52,049), Texas (reach 45,734), and Florida (reach 35,914). These three regions account for the largest share of the active audience.

What other brands do Exotica fans also like?

Beyond Exotica itself, the audience over-indexes on Autism Awareness (19.03×), Insane Clown Posse (43.13×), Diabetes mellitus awareness (12.48×), and L&L Hawaiian Barbecue (48.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exotica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.