Rascasse Audience Intelligence

Exotica Audience in United States

A data profile of the people who buy, follow and care about Exotica in United States — modelled from more than twelve digital signal sources. Exotica has an estimated audience of 385,424 people in United States.

#3771among Movie / TV Show / Series in United States#7787in Movies & TV

The average Exotica fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include L&L Hawaiian Barbecue, Insane Clown Posse, Fiji Airways, with strongest over-indexing on L&L Hawaiian Barbecue (64.38× the country average).

Demographically, the Exotica audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exotica fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for L&L Hawaiian Barbecue.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exotica profile in United States.

Audience size
385K
in United States
Gender
50.9%♀
49.1% male
Age
41.0
average years
Country rank
#42437
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exotica viewers

50.9% are female, 49.1% are male, average age 41.0.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Exotica audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.0
Estimated audience size385,424
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Exotica audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3927%
40-4927%
50+17%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Exotica audience comes from United States.

Worldwide audience distribution share by country for Exotica
CountryShare
United States17.3%
Brazil11.5%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exotica audience in United States is strongest.

Fig. 05

Top regions by affinity

Exotica fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K2.06×
02North Carolina~20K2.03×
03Illinois~20K1.96×
04Iowa~5K1.74×
05New Jersey~10K1.52×
06Virginia~10K1.35×
07Texas~40K1.29×
08Florida~30K1.27×
09New York~30K1.27×
10Pennsylvania~20K1.26×
11California~50K1.18×
12Washington, District of Columbia~1K1.18×
13Maryland~8K1.17×
14Georgia~10K1.08×
15Kansas~3K1.08×
16Kentucky~5K1.07×
17Connecticut~4K1.01×
18Wisconsin~6K1.00×
19Nevada~4K0.99×
20South Carolina~6K0.98×
21Colorado~6K0.97×
22Vermont<1K0.97×
23Massachusetts~7K0.96×
24Oklahoma~4K0.95×
25Oregon~4K0.94×
26Rhode Island~1K0.94×
27Minnesota~5K0.93×
28Delaware<1K0.93×
29Michigan~9K0.91×
30Arizona~7K0.91×
31Nebraska~2K0.91×
32Alaska<1K0.91×
33Montana<1K0.90×
34North Dakota<1K0.90×
35Washington~7K0.89×
36Utah~3K0.89×
37Mississippi~3K0.89×
38Idaho~2K0.89×
39New Hampshire~1K0.89×
40South Dakota<1K0.89×
41Maine~1K0.87×
42New Mexico~2K0.86×
43Tennessee~6K0.85×
44Louisiana~4K0.85×
45Hawaii~1K0.85×
46Alabama~4K0.84×
47West Virginia~1K0.84×
48Missouri~5K0.83×
49Arkansas~3K0.81×
50Ohio~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Exotica, United States
0.78×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exotica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exotica audience
#·InterestCategoryAffinity×
01Fiji AirwaysTravel & Leisure79.84×
02L&L Hawaiian BarbecueFood & Beverages64.38×
03MegaConLiterature64.36×
04Insane Clown PosseMusic & Radio45.82×
05Ripley's Believe It or Not!Movies & TV31.08×
06Stan LeeMovies & TV23.07×
07Criss AngelMovies & TV19.05×
08Avan JogiaMovies & TV16.17×
09Naomi ScottMovies & TV16.17×
10Chill-out musicMusic & Radio13.60×
11Lounge musicMusic & Radio13.60×
12Neil deGrasse TysonMovies & TV10.82×
13Berlin WallTravel & Leisure8.82×
14Web serverTechnology & Electronics6.35×
15The Beach BoysMusic & Radio6.21×
16ShellfishFood & Beverages6.18×
17Teyana TaylorMovies & TV5.01×
18RockabillyFashion & Accessoires4.84×
19Internet celebrityInternet & Social Media3.44×
20TMZInternet & Social Media2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exotica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exotica audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.45×
PatriotismCONSERVATISM2.06×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exotica audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
Luxury OrientationPREMIUM0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exotica have in United States?

Exotica has an estimated audience of 385,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exotica viewers?

50.9% of Exotica fans are female, 49.1% are male, with an average age of 41.0 years.

03

Which brands do Exotica fans like most?

Exotica fans show strongest brand affinity for L&L Hawaiian Barbecue (64.38×), Insane Clown Posse (45.82×), and Fiji Airways (79.84×) over the country average.

04

Where do Exotica fans live in United States?

Exotica fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Exotica fans also like?

Beyond Exotica itself, the audience over-indexes on Insane Clown Posse (45.82×), Fiji Airways (79.84×), Ripley's Believe It or Not! (31.08×), and Stan Lee (23.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Exotica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exotica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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