Bora Bora Audience in United States

Bora Bora logo

Bora Bora has an estimated audience of 1,566,530 people in United States. 65.2% are female, 34.8% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Swimsuit, Carnival Cruises, Royal Caribbean Cruises Ltd., All-inclusive resort, Minnesota Wild.

The average Bora Bora fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Swimsuit, Carnival Cruises, Royal Caribbean Cruises Ltd., with strongest over-indexing on Swimsuit (1.51× the country average). Demographically, the Bora Bora audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Bora Bora fans

Demographic split for Bora Bora audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.3
Estimated audience size1,566,530

Audience persona

The typical Bora Bora fan in United States is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Swimsuit.

Top regions in United States

Top regions ranked by reach for Bora Bora in United States
RegionReachAffinity
California193,2821.12×
Texas154,9091.15×
Florida119,1651.12×
New York107,8421.23×
Illinois60,4241.16×
Georgia55,5331.15×
Pennsylvania49,5460.94×
North Carolina49,0091.04×
Ohio46,4830.96×
Michigan44,8381.09×
New Jersey42,1811.06×
Virginia37,5950.99×
Washington34,0161.08×
Tennessee33,4821.07×
Arizona33,4161.04×
Massachusetts32,0331.04×
Indiana29,2031.02×
Maryland27,1181.01×
Missouri25,6771.02×
Colorado25,0631.02×
South Carolina24,1961.03×
Alabama24,0441.1×
Louisiana23,9331.18×
Minnesota22,7951.02×
Wisconsin20,8390.88×
Kentucky20,4751.04×
Oregon16,6430.93×
Oklahoma16,6120.95×
Utah15,7621.12×
Connecticut15,5560.99×
Nevada15,5101.02×
Mississippi14,1551.1×
Arkansas12,7810.99×
Iowa11,8260.92×
Kansas10,8990.88×
Hawaii10,7481.6×
Idaho7,7130.98×
Nebraska7,1720.91×
West Virginia6,3220.87×
New Mexico6,1500.78×
New Hampshire4,9250.8×
Washington, District of Columbia4,2570.9×
Maine4,2040.75×
Rhode Island4,0790.82×
Montana3,8060.88×
North Dakota3,5041.09×
Delaware3,4890.81×
Alaska3,1770.95×
South Dakota3,1020.86×
Wyoming1,9680.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bora Bora audience
BrandAffinityCategory
Swimsuit1.51×Fashion & Accessoires
Carnival Cruises2.21×Travel & Leisure
Royal Caribbean Cruises Ltd.1.72×Travel & Leisure
All-inclusive resort2.01×Travel & Leisure
Minnesota Wild1.91×Sports
French Polynesia7.24×Travel & Leisure
Maurices1.74×Fashion & Accessoires
Maldives2.46×Travel & Leisure
One-piece swimsuit1.52×Fashion & Accessoires
Kwik Trip1.64×Shopping
Tankini2.12×Fashion & Accessoires
Matt Damon1.68×Movies & TV
Buckle (clothing retailer)2.04×Fashion & Accessoires
Norwegian Cruise Line1.57×Travel & Leisure
Jet ski1.65×Sports
Snorkeling1.51×Sports
Carnival Cruise Lines1.85×Travel & Leisure
Princess Cruises1.74×Travel & Leisure
Celebrity Cruises1.93×Travel & Leisure
Nebraska Football1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bora Bora audience
TraitClusterScore
TravellingTHRILL1.73
Quality AwarenessPREMIUM1.57
Career OrientationPOWER1.46
Luxury OrientationPREMIUM1.44
SustainabilityBALANCE1.38
Design AffinityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Bora Bora
CountryShare
United States17.0%
France11.3%
Germany6.8%

See Bora Bora audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Bora Bora have in United States?

Bora Bora has an estimated audience of 1,566,530 people in United States, concentrated in California and Texas.

What is the gender split and age of Bora Bora fans?

65.2% of Bora Bora fans are female, 34.8% are male, with an average age of 42.3 years.

Which brands do Bora Bora fans like most?

Bora Bora fans show strongest brand affinity for Swimsuit (1.51×), Carnival Cruises (2.21×), and Royal Caribbean Cruises Ltd. (1.72×) over the country average.

Where do Bora Bora fans live in United States?

Bora Bora fans in United States are most concentrated in California (reach 193,282), Texas (reach 154,909), and Florida (reach 119,165). These three regions account for the largest share of the active audience.

What other brands do Bora Bora fans also like?

Beyond Bora Bora itself, the audience over-indexes on Carnival Cruises (2.21×), Royal Caribbean Cruises Ltd. (1.72×), All-inclusive resort (2.01×), and Minnesota Wild (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bora Bora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.