Rascasse Audience Intelligence

Bora Bora Audience in United States

A data profile of the people who buy, follow and care about Bora Bora in United States — modelled from more than twelve digital signal sources. Bora Bora has an estimated audience of 1,566,530 people in United States.

#130among Country in United States#1412among POI in United States#1308in Travel & Leisure

The average Bora Bora fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Swimsuit, Carnival Cruises, Royal Caribbean Cruises Ltd., with strongest over-indexing on Swimsuit (1.51× the country average).

Demographically, the Bora Bora audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bora Bora fan in United States is more female, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Swimsuit.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bora Bora profile in United States.

Audience size
1.6M
in United States
Gender
65.2%♀
34.8% male
Age
42.3
average years
Country rank
#17185
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bora Bora fans

65.2% are female, 34.8% are male, average age 42.3.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Bora Bora audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.3
Estimated audience size1,566,530
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bora Bora audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Bora Bora audience comes from United States.

Worldwide audience distribution share by country for Bora Bora
CountryShare
United States16.9%
France11.3%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bora Bora audience in United States is strongest.

Fig. 05

Top regions by affinity

Bora Bora fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.58×
02Louisiana~30K1.24×
03New York~100K1.21×
04Nebraska~9K1.20×
05Connecticut~20K1.16×
06North Dakota~4K1.14×
07Utah~20K1.11×
08Georgia~50K1.09×
09Mississippi~10K1.09×
10Texas~100K1.07×
11Illinois~60K1.07×
12Florida~100K1.06×
13Alabama~20K1.06×
14California~200K1.05×
15Tennessee~30K1.04×
16West Virginia~8K1.04×
17Michigan~40K1.03×
18New Jersey~40K1.03×
19Kentucky~20K1.03×
20Washington~30K1.02×
21South Carolina~20K1.01×
22Alaska~3K1.01×
23North Carolina~50K1.00×
24Arkansas~10K1.00×
25South Dakota~4K1.00×
26Virginia~40K0.99×
27Arizona~30K0.99×
28Indiana~30K0.99×
29Wisconsin~20K0.99×
30Minnesota~20K0.99×
31Oklahoma~20K0.99×
32Massachusetts~30K0.98×
33Idaho~8K0.98×
34Missouri~20K0.97×
35Colorado~20K0.97×
36Maryland~30K0.96×
37Iowa~10K0.96×
38Ohio~50K0.95×
39Nevada~10K0.95×
40Kansas~10K0.93×
41Pennsylvania~50K0.92×
42Montana~4K0.92×
43Wyoming~2K0.91×
44Oregon~20K0.88×
45Washington, District of Columbia~4K0.88×
46Delaware~4K0.84×
47New Hampshire~5K0.82×
48Rhode Island~4K0.81×
49New Mexico~6K0.79×
50Maine~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Bora Bora, United States
0.77×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bora Bora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bora Bora audience
#·InterestCategoryAffinity×
01French PolynesiaTravel & Leisure7.24×
02MaldivesTravel & Leisure2.46×
03Carnival CruisesTravel & Leisure2.21×
04TankiniFashion & Accessoires2.12×
05Buckle (clothing retailer)Fashion & Accessoires2.04×
06All-inclusive resortTravel & Leisure2.01×
07Celebrity CruisesTravel & Leisure1.93×
08Minnesota WildSports1.91×
09Carnival Cruise LinesTravel & Leisure1.85×
10MauricesFashion & Accessoires1.74×
11Princess CruisesTravel & Leisure1.74×
12Nebraska FootballSports1.73×
13Royal Caribbean Cruises Ltd.Travel & Leisure1.72×
14Matt DamonMovies & TV1.68×
15Jet skiSports1.65×
16Kwik TripShopping1.64×
17Norwegian Cruise LineTravel & Leisure1.57×
18One-piece swimsuitFashion & Accessoires1.52×
19SwimsuitFashion & Accessoires1.51×
20SnorkelingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bora Bora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bora Bora audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.05×
Quality AwarenessPREMIUM1.03×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bora Bora audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.74×
SustainabilityBALANCE0.79×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bora Bora have in United States?

Bora Bora has an estimated audience of 1,566,530 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bora Bora fans?

65.2% of Bora Bora fans are female, 34.8% are male, with an average age of 42.3 years.

03

Which brands do Bora Bora fans like most?

Bora Bora fans show strongest brand affinity for Swimsuit (1.51×), Carnival Cruises (2.21×), and Royal Caribbean Cruises Ltd. (1.72×) over the country average.

04

Where do Bora Bora fans live in United States?

Bora Bora fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bora Bora fans also like?

Beyond Bora Bora itself, the audience over-indexes on Carnival Cruises (2.21×), Royal Caribbean Cruises Ltd. (1.72×), Minnesota Wild (1.91×), and All-inclusive resort (2.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bora Bora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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