Buckle (clothing retailer) Audience in United States

Buckle (clothing retailer) has an estimated audience of 4,596,806 people in United States. 64.9% are female, 35.1% are male, average age 39.6. Top regions: Texas, California, Ohio. Top brand affinities: Boot Barn, MSN, Optical fiber, Urban Outfitters, Chuck Norris.

The average Buckle (clothing retailer) fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Boot Barn, MSN, Optical fiber, with strongest over-indexing on Boot Barn (14.48× the country average). Demographically, the Buckle (clothing retailer) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Buckle (clothing retailer) fans

Demographic split for Buckle (clothing retailer) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.6
Estimated audience size4,596,806

Audience persona

The typical Buckle (clothing retailer) fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Boot Barn.

Top regions in United States

Top regions ranked by reach for Buckle (clothing retailer) in United States
RegionReachAffinity
Texas513,3901.3×
California194,5850.38×
Ohio168,0041.19×
Florida143,9900.46×
Indiana120,0831.43×
Missouri118,1401.59×
Illinois113,4960.74×
Michigan108,8380.91×
Wisconsin105,8591.53×
Tennessee102,5131.11×
Washington92,5331×
North Carolina92,4110.67×
Iowa89,9862.38×
Colorado85,8021.18×
Minnesota79,2321.2×
Utah76,2501.85×
Pennsylvania75,9240.49×
Oklahoma73,2221.43×
Georgia73,0880.52×
Kansas71,8361.98×
Arizona70,4430.75×
Nebraska67,3492.92×
Arkansas64,0311.69×
West Virginia62,3372.91×
Louisiana62,0331.05×
Kentucky57,9161×
Alabama57,2480.89×
Idaho54,3622.36×
Mississippi50,8941.34×
Oregon45,4930.86×
Virginia42,7160.38×
New York42,3760.16×
South Carolina38,7610.56×
New Mexico26,4141.15×
Nevada25,6230.58×
Montana20,9131.64×
North Dakota19,3342.05×
South Dakota18,7051.76×
Maryland14,9150.19×
New Jersey12,7760.11×
Wyoming12,3381.81×
Massachusetts6,7540.07×
Alaska5,4680.56×
Connecticut3,3730.07×
New Hampshire2,0050.11×
Hawaii1,9860.1×
Washington, District of Columbia1,9830.14×
Maine1,9160.12×
Delaware1,4280.11×
Rhode Island1,1770.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buckle (clothing retailer) audience
BrandAffinityCategory
Boot Barn14.48×Fashion & Accessoires
MSN3.67×News
Optical fiber8.72×Technology & Electronics
Urban Outfitters4.21×Shopping
Chuck Norris3.38×Movies & TV
Nordstrom rack2.55×Fashion & Accessoires
Hobby Lobby2.02×Home & Garden
Nordstrom2.16×Shopping
Houston Astros4.1×Sports
Catherine O'Hara3.21×Movies & TV
Great Clips2.87×Beauty & Wellness
Abercrombie & Fitch4.4×Fashion & Accessoires
Staples (Canada)2.43×Business & Career
Sephora1.97×Shopping
The RealReal7.23×Fashion & Accessoires
Do it yourself (DIY)1.52×Home & Garden
Sienna Miller11.51×Movies & TV
H&M2.68×Shopping
ULTA Beauty2.3×Beauty & Wellness
Target Corporation1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buckle (clothing retailer) audience
TraitClusterScore
ExtroversionTHRILL1.53
Price SensitivityPREMIUM1.52
SustainabilityBALANCE1.45
CreativityOPEN1.4
DIY MentalityTHRILL1.27
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Buckle (clothing retailer)
CountryShare
United States74.1%
China3.9%
Japan2.5%

See Buckle (clothing retailer) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Buckle (clothing retailer) have in United States?

Buckle (clothing retailer) has an estimated audience of 4,596,806 people in United States, concentrated in Texas and California.

What is the gender split and age of Buckle (clothing retailer) fans?

64.9% of Buckle (clothing retailer) fans are female, 35.1% are male, with an average age of 39.6 years.

Which brands do Buckle (clothing retailer) fans like most?

Buckle (clothing retailer) fans show strongest brand affinity for Boot Barn (14.48×), MSN (3.67×), and Optical fiber (8.72×) over the country average.

Where do Buckle (clothing retailer) fans live in United States?

Buckle (clothing retailer) fans in United States are most concentrated in Texas (reach 513,390), California (reach 194,585), and Ohio (reach 168,004). These three regions account for the largest share of the active audience.

What other brands do Buckle (clothing retailer) fans also like?

Beyond Buckle (clothing retailer) itself, the audience over-indexes on MSN (3.67×), Optical fiber (8.72×), Urban Outfitters (4.21×), and Chuck Norris (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckle (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.