Rascasse Audience Intelligence

Buckle (clothing retailer) Target Market in United States

A data profile of the people who buy, follow and care about Buckle (clothing retailer) in United States — modelled from more than twelve digital signal sources. Buckle (clothing retailer) has an estimated audience of 4,825,264 people in United States.

#714among Brand in United States#335in Fashion & Accessoires

The average Buckle (clothing retailer) fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Boot Barn, Discount stores, QVC, with strongest over-indexing on Boot Barn (11.12× the country average).

Demographically, the Buckle (clothing retailer) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buckle (clothing retailer) fan in United States is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Boot Barn.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckle (clothing retailer) profile in United States.

Audience size
4.8M
in United States
Gender
64.9%♀
35.1% male
Age
39.6
average years
Country rank
#6915
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buckle (clothing retailer)

64.9% are female, 35.1% are male, average age 39.6.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Buckle (clothing retailer) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.6
Estimated audience size4,825,264
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Buckle (clothing retailer) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Buckle (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Buckle (clothing retailer)
CountryShare
United States71.3%
China3.5%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckle (clothing retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Buckle (clothing retailer) customers by region in United States
#RegionReachAffinity×
01West Virginia~60K3.02×
02Nebraska~70K2.92×
03Iowa~90K2.39×
04Idaho~50K2.38×
05North Dakota~20K2.22×
06Kansas~70K1.95×
07Wyoming~10K1.90×
08South Dakota~20K1.87×
09Utah~70K1.79×
10Arkansas~70K1.72×
11Montana~20K1.72×
12Missouri~100K1.53×
13Wisconsin~100K1.50×
14Oklahoma~70K1.38×
15Mississippi~50K1.37×
16Indiana~100K1.36×
17Texas~500K1.21×
18Minnesota~80K1.17×
19New Mexico~30K1.14×
20Ohio~200K1.13×
21Colorado~80K1.12×
22Tennessee~100K1.10×
23Louisiana~60K1.05×
24Kentucky~60K1.03×
25Washington~90K0.96×
26Alabama~60K0.90×
27Michigan~100K0.88×
28Oregon~40K0.85×
29Arizona~70K0.75×
30Illinois~100K0.71×
31North Carolina~90K0.65×
32Alaska~6K0.62×
33Nevada~30K0.58×
34South Carolina~40K0.56×
35Georgia~70K0.49×
36Pennsylvania~70K0.48×
37Florida~100K0.45×
38Virginia~40K0.38×
39California~200K0.36×
40Maryland~20K0.20×
41Rhode Island~3K0.19×
42Delaware~2K0.19×
43New Hampshire~3K0.18×
44Maine~3K0.18×
45Washington, District of Columbia~2K0.18×
46Hawaii~3K0.17×
47New York~40K0.16×
48New Jersey~10K0.11×
49Connecticut~5K0.11×
50Massachusetts~8K0.09×
Fig. 06

Affinity by region

Affinity by region — Buckle (clothing retailer), United States
0.09×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buckle (clothing retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buckle (clothing retailer) audience
#·InterestCategoryAffinity×
01cavendersFashion & Accessoires11.57×
02Boot BarnFashion & Accessoires11.12×
03Optical fiberTechnology & Electronics9.00×
04Charlie PuthMusic & Radio8.62×
05The RealRealFashion & Accessoires8.27×
06QVCMovies & TV5.87×
07Discount storesShopping4.51×
08The North FaceFashion & Accessoires4.45×
09Weather forecastingHome & Garden4.37×
10Shopping mallsShopping3.42×
11Boho-chicFashion & Accessoires3.14×
12Mortgage loansBusiness & Career2.67×
13PinterestInternet & Social Media2.58×
14SubwayFood & Beverages2.44×
15Nordstrom rackFashion & Accessoires2.36×
16Pizza HutFood & Beverages2.35×
17FurnitureHome & Garden2.00×
18McDonald'sFood & Beverages1.93×
19AirbnbTravel & Leisure1.88×
20BarbecueFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buckle (clothing retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buckle (clothing retailer) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.16×
Convenience OrientationPREMIUM2.02×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buckle (clothing retailer) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Risk AppetiteTHRILL0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buckle (clothing retailer)'s target market in United States?

Buckle (clothing retailer)'s target market in United States covers an estimated 4,825,264 people, concentrated in Texas and California.

02

What is the gender split and age of Buckle (clothing retailer) customers?

64.9% of the Buckle (clothing retailer) audience are female, 35.1% are male, with an average age of 39.6 years.

03

Which brands do Buckle (clothing retailer) fans like most?

Buckle (clothing retailer) fans show strongest brand affinity for Boot Barn (11.12×), Discount stores (4.51×), and QVC (5.87×) over the country average.

04

Where do Buckle (clothing retailer) fans live in United States?

Buckle (clothing retailer) fans in United States are most concentrated in Texas (reach ~500K), California (reach ~200K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buckle (clothing retailer) fans also like?

Beyond Buckle (clothing retailer) itself, the audience over-indexes on Discount stores (4.51×), QVC (5.87×), Shopping malls (3.42×), and Pinterest (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Buckle (clothing retailer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckle (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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