Rascasse Audience Intelligence

Matt Damon Audience in United States

A data profile of the people who buy, follow and care about Matt Damon in United States — modelled from more than twelve digital signal sources. Matt Damon has an estimated audience of 7,994,791 people in United States.

#107among Actor Actress or TV Star in United States#311among Person in United States#364in Movies & TV

The average Matt Damon fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natalie Portman, Christian Bale, Hercules (2014 film), with strongest over-indexing on Natalie Portman (39.18× the country average).

Demographically, the Matt Damon audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Damon fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Natalie Portman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Damon profile in United States.

Audience size
8M
in United States
Gender
44.4%♀
55.6% male
Age
39.9
average years
Country rank
#4437
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Damon fans

44.4% are female, 55.6% are male, average age 39.9.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Matt Damon audience in United States
MetricValue
Female44.4%
Male55.6%
Average age39.9
Estimated audience size7,994,791
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Matt Damon audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Matt Damon audience comes from United States.

Worldwide audience distribution share by country for Matt Damon
CountryShare
United States31.2%
United Kingdom5.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Damon audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Damon fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.41×
02Utah~80K1.24×
03New Hampshire~30K1.21×
04Idaho~40K1.18×
05Connecticut~80K1.16×
06Oregon~90K1.12×
07Washington~200K1.11×
08Rhode Island~30K1.11×
09Montana~20K1.10×
10Maine~30K1.09×
11Minnesota~100K1.07×
12Arizona~200K1.06×
13Missouri~100K1.06×
14California~800K1.04×
15Oklahoma~80K1.04×
16Kansas~60K1.04×
17Nebraska~40K1.04×
18Colorado~100K1.03×
19Vermont~10K1.03×
20Illinois~200K1.01×
21New Jersey~200K1.01×
22Iowa~60K1.01×
23New Mexico~40K1.01×
24New York~400K1.00×
25Indiana~100K1.00×
26Michigan~200K0.99×
27Texas~600K0.98×
28Wisconsin~100K0.98×
29Alaska~20K0.98×
30Pennsylvania~200K0.97×
31Ohio~200K0.97×
32Florida~500K0.96×
33Virginia~200K0.96×
34Tennessee~100K0.96×
35Kentucky~90K0.95×
36Arkansas~60K0.95×
37South Dakota~20K0.95×
38North Dakota~10K0.94×
39Nevada~70K0.93×
40North Carolina~200K0.92×
41Georgia~200K0.89×
42Delaware~20K0.89×
43Maryland~100K0.88×
44South Carolina~100K0.88×
45Hawaii~30K0.87×
46Washington, District of Columbia~20K0.86×
47Alabama~90K0.84×
48West Virginia~30K0.82×
49Louisiana~80K0.80×
50Mississippi~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Matt Damon, United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Damon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Damon audience
#·InterestCategoryAffinity×
01SuperwomanMovies & TV64.76×
02The Mummy (1999 film)Movies & TV59.97×
03SyrianaMovies & TV53.41×
04Sophie MarceauMovies & TV44.73×
05Bill HaderMovies & TV41.44×
06Natalie PortmanMovies & TV39.18×
07Taika WaititiMovies & TV35.94×
08Hercules (2014 film)Movies & TV34.53×
09Christian BaleMovies & TV31.89×
10Russell CroweMovies & TV27.08×
11Tessa ThompsonMovies & TV24.02×
12George ClooneyMovies & TV21.40×
13Julia Louis-DreyfusMovies & TV21.26×
14Jake GyllenhaalMovies & TV18.99×
15Hugh GrantMovies & TV17.74×
16Mads MikkelsenMovies & TV15.06×
17Jon HammMovies & TV12.32×
18Chris HemsworthMovies & TV10.86×
19Superman (TV series)Movies & TV9.17×
20Anne HathawayMovies & TV6.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Damon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Damon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
SpiritualityBALANCE1.33×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Damon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Quality AwarenessPREMIUM0.89×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Damon have in United States?

Matt Damon has an estimated audience of 7,994,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matt Damon fans?

44.4% of Matt Damon fans are female, 55.6% are male, with an average age of 39.9 years.

03

Which brands do Matt Damon fans like most?

Matt Damon fans show strongest brand affinity for Natalie Portman (39.18×), Christian Bale (31.89×), and Hercules (2014 film) (34.53×) over the country average.

04

Where do Matt Damon fans live in United States?

Matt Damon fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Damon fans also like?

Beyond Matt Damon itself, the audience over-indexes on Christian Bale (31.89×), Hercules (2014 film) (34.53×), Bill Hader (41.44×), and George Clooney (21.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Matt Damon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Damon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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