Rascasse Audience Intelligence

The Mummy (1999 film) Audience in United States

A data profile of the people who buy, follow and care about The Mummy (1999 film) in United States — modelled from more than twelve digital signal sources. The Mummy (1999 film) has an estimated audience of 713,128 people in United States.

#71among Action in United States#2487among Movie / TV Show / Series in United States#5498in Movies & TV

The average The Mummy (1999 film) fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matt Damon, Citizen Kane, Brendan Fraser, with strongest over-indexing on Matt Damon (59.97× the country average).

Demographically, the The Mummy (1999 film) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mummy (1999 film) fan in United States is more male, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Matt Damon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mummy (1999 film) profile in United States.

Audience size
713K
in United States
Gender
43.2%♀
56.8% male
Age
37.0
average years
Country rank
#29576
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+335%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mummy (1999 film) viewers

43.2% are female, 56.8% are male, average age 37.0.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for The Mummy (1999 film) audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.0
Estimated audience size713,128
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Mummy (1999 film) audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

30.3%

of the worldwide The Mummy (1999 film) audience comes from United States.

Worldwide audience distribution share by country for The Mummy (1999 film)
CountryShare
United States30.3%
United Kingdom6.9%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mummy (1999 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mummy (1999 film) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.39×
02Utah~6K1.37×
03California~70K1.28×
04Arizona~10K1.18×
05Oregon~7K1.17×
06New Mexico~3K1.17×
07Oklahoma~6K1.14×
08Texas~50K1.13×
09Washington~10K1.11×
10Alaska~1K1.11×
11Indiana~10K1.09×
12Colorado~8K1.09×
13Nevada~5K1.07×
14Arkansas~4K1.06×
15Tennessee~10K1.05×
16Kansas~4K1.05×
17Missouri~8K1.04×
18Kentucky~6K1.04×
19Nebraska~3K1.04×
20Montana~1K1.03×
21North Dakota~1K1.03×
22Illinois~20K1.02×
23West Virginia~2K1.02×
24Florida~30K1.00×
25Minnesota~7K1.00×
26Ohio~10K0.99×
27Michigan~10K0.97×
28Maine~2K0.97×
29South Dakota~1K0.96×
30Iowa~4K0.95×
31New Hampshire~2K0.93×
32North Carolina~10K0.92×
33Vermont<1K0.92×
34Georgia~10K0.91×
35Hawaii~2K0.91×
36Wisconsin~7K0.90×
37Rhode Island~1K0.90×
38Virginia~10K0.89×
39New York~20K0.88×
40Alabama~6K0.88×
41Mississippi~4K0.88×
42Pennsylvania~10K0.87×
43Louisiana~5K0.87×
44South Carolina~6K0.86×
45Connecticut~4K0.85×
46Delaware~1K0.85×
47Massachusetts~8K0.84×
48Maryland~7K0.84×
49New Jersey~10K0.80×
50Washington, District of Columbia~1K0.78×
Fig. 06

Affinity by region

Affinity by region — The Mummy (1999 film), United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mummy (1999 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mummy (1999 film) audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV267.95×
02Citizen KaneMovies & TV136.20×
03E.T. the Extra-TerrestrialMovies & TV67.31×
04Robbie ColtraneMovies & TV66.43×
05Matt DamonMovies & TV59.97×
06Brendan FraserMovies & TV52.48×
07Natalie PortmanMovies & TV39.05×
08Michael ShannonMovies & TV32.27×
09Russell CroweMovies & TV26.58×
10Michelle MonaghanMovies & TV25.22×
11James McAvoyMovies & TV20.00×
12Meagan GoodMovies & TV18.46×
13Zachary LeviMovies & TV17.50×
14Heath LedgerMovies & TV15.90×
15Sam ClaflinMovies & TV15.16×
16Sleeping bagHome & Garden15.07×
17Michael CaineMovies & TV14.74×
18Caitriona BalfeFashion & Accessoires13.77×
19Sharon OsbourneMovies & TV10.65×
20Tom CruiseMovies & TV7.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mummy (1999 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mummy (1999 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.72×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mummy (1999 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
DIY MentalityTHRILL0.69×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mummy (1999 film) have in United States?

The Mummy (1999 film) has an estimated audience of 713,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mummy (1999 film) viewers?

43.2% of The Mummy (1999 film) fans are female, 56.8% are male, with an average age of 37.0 years.

03

Which brands do The Mummy (1999 film) fans like most?

The Mummy (1999 film) fans show strongest brand affinity for Matt Damon (59.97×), Citizen Kane (136.2×), and Brendan Fraser (52.48×) over the country average.

04

Where do The Mummy (1999 film) fans live in United States?

The Mummy (1999 film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Mummy (1999 film) fans also like?

Beyond The Mummy (1999 film) itself, the audience over-indexes on Citizen Kane (136.2×), Brendan Fraser (52.48×), The Scorpion King (267.95×), and Natalie Portman (39.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Mummy (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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