The Mummy (1999 film) Audience in United States
The Mummy (1999 film) has an estimated audience of 484,273 people in United States. 43.2% are female, 56.8% are male, average age 37.0. Top brand affinities: Elsword, Kiwoko, Dog breed, Theocracy, Kendra Scott.
Top brand affinities include Elsword, Kiwoko, Dog breed, with strongest over-indexing on Elsword (22.94× the country average). Demographically, the The Mummy (1999 film) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of The Mummy (1999 film) fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 37.0 |
| Estimated audience size | 484,273 |
Audience persona
The typical The Mummy (1999 film) fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.94× | Games |
| Kiwoko | 76.4× | Shopping |
| Dog breed | 1.56× | Pets & Animals |
| Theocracy | 8.66× | Music & Radio |
| Kendra Scott | 2.68× | Fashion & Accessoires |
| Jeep Jamboree | 20× | Cars & Mobility |
| Personalised Gifts | 3.39× | Home & Garden |
| Hocus Pocus | 3.63× | Movies & TV |
| Google Photos | 1.87× | Technology & Electronics |
| Ian Bremmer | 12.88× | Politics & Society |
| Home staging | 3.73× | Home & Garden |
| Elite Fitness | 13.02× | Shopping |
| Autlán | 19.08× | Travel & Leisure |
| Justice | 1.87× | Politics & Society |
| Sussex County, New Jersey | 6.23× | Travel & Leisure |
| Pai gow | 13.76× | Games |
| 3D printing | 1.57× | Technology & Electronics |
| Bank account | 1.53× | Business & Career |
| Monogram | 2.35× | Home & Garden |
| Winemaking | 2.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.24 |
| Risk Appetite | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 7.1% |
| India | 4.7% |
See The Mummy (1999 film) audiences in other countries
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,424,405)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- Mission: Impossible (film series) (9,743,226)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Mummy (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.