Rascasse Audience Intelligence

Tonga Audience in United States

A data profile of the people who buy, follow and care about Tonga in United States — modelled from more than twelve digital signal sources. Tonga has an estimated audience of 568,020 people in United States.

#182among Country in United States#3460among POI in United States#2683in Travel & Leisure

The average Tonga fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Momoa, Danny Trejo, Curling, with strongest over-indexing on Jason Momoa (13.46× the country average).

Demographically, the Tonga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tonga fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Jason Momoa.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tonga profile in United States.

Audience size
568K
in United States
Gender
59.3%♀
40.7% male
Age
38.0
average years
Country rank
#33967
POI in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tonga fans

59.3% are female, 40.7% are male, average age 38.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Tonga audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.0
Estimated audience size568,020
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Tonga audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3917%
40-4917%
50+21%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Tonga audience comes from United States.

Worldwide audience distribution share by country for Tonga
CountryShare
United States21.7%
New Zealand18.8%
Australia11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tonga audience in United States is strongest.

Fig. 05

Top regions by affinity

Tonga fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K5.01×
02Utah~10K2.84×
03Alaska~2K1.68×
04Washington, District of Columbia~2K1.44×
05Washington~20K1.39×
06California~90K1.38×
07Idaho~4K1.29×
08Oregon~8K1.25×
09Nevada~6K1.11×
10Massachusetts~10K1.07×
11Montana~2K1.04×
12Colorado~9K1.02×
13Vermont~1K1.00×
14Maine~2K0.99×
15Virginia~10K0.97×
16New Hampshire~2K0.95×
17Arizona~10K0.90×
18Maryland~9K0.88×
19Connecticut~5K0.88×
20Rhode Island~2K0.88×
21New York~30K0.87×
22Texas~40K0.86×
23Kansas~4K0.84×
24North Dakota<1K0.84×
25Minnesota~7K0.83×
26Iowa~4K0.80×
27Illinois~10K0.79×
28New Mexico~2K0.79×
29South Dakota~1K0.79×
30Florida~30K0.78×
31North Carolina~10K0.78×
32Missouri~7K0.78×
33Oklahoma~5K0.78×
34Georgia~10K0.77×
35Nebraska~2K0.77×
36Michigan~10K0.76×
37New Jersey~10K0.76×
38Pennsylvania~10K0.75×
39Wisconsin~6K0.73×
40South Carolina~6K0.73×
41Delaware~1K0.73×
42Indiana~7K0.72×
43Kentucky~5K0.71×
44Arkansas~3K0.71×
45Tennessee~8K0.68×
46Ohio~10K0.67×
47Louisiana~5K0.67×
48West Virginia~2K0.65×
49Mississippi~3K0.62×
50Alabama~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Tonga, United States
0.60×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tonga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tonga audience
#·InterestCategoryAffinity×
01Fiji AirwaysTravel & Leisure57.56×
02L&L Hawaiian BarbecueFood & Beverages26.74×
03CurlingSports25.93×
04Rugby sevensSports23.26×
05Danny TrejoMovies & TV20.69×
06Malaysia AirlinesTravel & Leisure20.00×
07qantas airwaysTravel & Leisure20.00×
08Jason MomoaMovies & TV13.46×
09TorridFashion & Accessoires11.00×
10Regina KingMovies & TV10.59×
11Royal familyPolitics & Society9.68×
12National Rugby LeagueSports7.77×
13Tractor Supply CompanyShopping7.16×
14Julia RobertsMovies & TV7.05×
15Sacramento KingsSports6.32×
16Angelina JolieMovies & TV6.15×
17MeijerShopping3.43×
18FedExBusiness & Career2.69×
19Planet FitnessSports2.39×
20American AirlinesTravel & Leisure1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tonga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tonga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Community OrientationOPEN1.62×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tonga audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tonga have in United States?

Tonga has an estimated audience of 568,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tonga fans?

59.3% of Tonga fans are female, 40.7% are male, with an average age of 38.0 years.

03

Which brands do Tonga fans like most?

Tonga fans show strongest brand affinity for Jason Momoa (13.46×), Danny Trejo (20.69×), and Curling (25.93×) over the country average.

04

Where do Tonga fans live in United States?

Tonga fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tonga fans also like?

Beyond Tonga itself, the audience over-indexes on Danny Trejo (20.69×), Curling (25.93×), Fiji Airways (57.56×), and Tractor Supply Company (7.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tonga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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