Tonga Audience in United States
Tonga has an estimated audience of 568,020 people in United States. 59.3% are female, 40.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Jason Momoa, Capital One, Indeed.com, Google Maps, Curling.
The average Tonga fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Momoa, Capital One, Indeed.com, with strongest over-indexing on Jason Momoa (62.15× the country average). Demographically, the Tonga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Tonga fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.0 |
| Estimated audience size | 568,020 |
Audience persona
The typical Tonga fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Jason Momoa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 95,937 | 1.54× |
| Texas | 44,328 | 0.91× |
| Florida | 32,148 | 0.84× |
| New York | 29,327 | 0.92× |
| Washington | 16,952 | 1.49× |
| Illinois | 16,171 | 0.85× |
| Pennsylvania | 14,463 | 0.76× |
| Georgia | 14,247 | 0.81× |
| Virginia | 13,888 | 1× |
| Utah | 13,766 | 2.71× |
| North Carolina | 13,524 | 0.79× |
| Hawaii | 12,690 | 5.2× |
| Michigan | 12,391 | 0.83× |
| Ohio | 11,936 | 0.68× |
| Massachusetts | 11,916 | 1.06× |
| New Jersey | 11,642 | 0.81× |
| Arizona | 9,301 | 0.8× |
| Colorado | 9,185 | 1.03× |
| Maryland | 8,763 | 0.9× |
| Oregon | 8,575 | 1.32× |
| Tennessee | 8,192 | 0.72× |
| Indiana | 7,714 | 0.74× |
| Missouri | 7,325 | 0.8× |
| Minnesota | 6,615 | 0.81× |
| Nevada | 6,558 | 1.19× |
| Wisconsin | 6,273 | 0.73× |
| South Carolina | 6,105 | 0.71× |
| Oklahoma | 5,233 | 0.83× |
| Louisiana | 5,133 | 0.7× |
| Kentucky | 5,071 | 0.71× |
| Connecticut | 4,994 | 0.88× |
| Alabama | 4,000 | 0.5× |
| Kansas | 3,730 | 0.83× |
| Iowa | 3,637 | 0.78× |
| Idaho | 3,479 | 1.22× |
| Arkansas | 3,265 | 0.7× |
| Mississippi | 2,716 | 0.58× |
| Washington, District of Columbia | 2,483 | 1.45× |
| New Mexico | 2,239 | 0.79× |
| Nebraska | 2,015 | 0.71× |
| New Hampshire | 1,981 | 0.89× |
| Maine | 1,813 | 0.89× |
| Alaska | 1,701 | 1.4× |
| Montana | 1,587 | 1.01× |
| West Virginia | 1,531 | 0.58× |
| Rhode Island | 1,512 | 0.84× |
| Delaware | 1,079 | 0.69× |
| Vermont | 892 | 0.89× |
| South Dakota | 853 | 0.65× |
| North Dakota | 821 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jason Momoa | 62.15× | Movies & TV |
| Capital One | 8.86× | Business & Career |
| Indeed.com | 6.45× | Business & Career |
| Google Maps | 6.03× | Internet & Social Media |
| Curling | 27.42× | Sports |
| Fiji Airways | 63.66× | Travel & Leisure |
| Tractor Supply Company | 8.32× | Shopping |
| Torrid | 14.25× | Fashion & Accessoires |
| AccuWeather | 7.58× | Home & Garden |
| DeviantArt | 7.95× | Internet & Social Media |
| L&L Hawaiian Barbecue | 27.64× | Food & Beverages |
| Enterprise Rent-A-Car | 6.31× | Cars & Mobility |
| Diane Keaton | 6.4× | Movies & TV |
| Jollibee | 10.57× | Food & Beverages |
| Google News | 5.74× | News |
| Bruce Willis | 6.87× | Movies & TV |
| Planet Fitness | 3.69× | Sports |
| CarGurus | 5.39× | Cars & Mobility |
| Danny Trejo | 14.92× | Movies & TV |
| Aaron Rodgers | 5.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
| Social Media Usage | JOY | 1.18 |
| Risk Appetite | THRILL | 1.18 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| New Zealand | 19.0% |
| Australia | 11.9% |
See Tonga audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Tonga have in United States?
Tonga has an estimated audience of 568,020 people in United States, concentrated in California and Texas.
What is the gender split and age of Tonga fans?
59.3% of Tonga fans are female, 40.7% are male, with an average age of 38.0 years.
Which brands do Tonga fans like most?
Tonga fans show strongest brand affinity for Jason Momoa (62.15×), Capital One (8.86×), and Indeed.com (6.45×) over the country average.
Where do Tonga fans live in United States?
Tonga fans in United States are most concentrated in California (reach 95,937), Texas (reach 44,328), and Florida (reach 32,148). These three regions account for the largest share of the active audience.
What other brands do Tonga fans also like?
Beyond Tonga itself, the audience over-indexes on Capital One (8.86×), Indeed.com (6.45×), Google Maps (6.03×), and Curling (27.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tonga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.