Tonga Audience in United States

Tonga logo

Tonga has an estimated audience of 568,020 people in United States. 59.3% are female, 40.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Product design, JEZEBEL Magazine, Trimble County, Kentucky, Nebraska Cornhuskers football.

The average Tonga fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Product design, JEZEBEL Magazine, with strongest over-indexing on JDSU (9.6× the country average). Demographically, the Tonga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Tonga fans

Demographic split for Tonga audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.0
Estimated audience size568,020

Audience persona

The typical Tonga fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Tonga in United States
RegionReachAffinity
California95,9371.54×
Texas44,3280.91×
Florida32,1480.84×
New York29,3270.92×
Washington16,9521.49×
Illinois16,1710.85×
Pennsylvania14,4630.76×
Georgia14,2470.81×
Virginia13,8881×
Utah13,7662.71×
North Carolina13,5240.79×
Hawaii12,6905.2×
Michigan12,3910.83×
Ohio11,9360.68×
Massachusetts11,9161.06×
New Jersey11,6420.81×
Arizona9,3010.8×
Colorado9,1851.03×
Maryland8,7630.9×
Oregon8,5751.32×
Tennessee8,1920.72×
Indiana7,7140.74×
Missouri7,3250.8×
Minnesota6,6150.81×
Nevada6,5581.19×
Wisconsin6,2730.73×
South Carolina6,1050.71×
Oklahoma5,2330.83×
Louisiana5,1330.7×
Kentucky5,0710.71×
Connecticut4,9940.88×
Alabama4,0000.5×
Kansas3,7300.83×
Iowa3,6370.78×
Idaho3,4791.22×
Arkansas3,2650.7×
Mississippi2,7160.58×
Washington, District of Columbia2,4831.45×
New Mexico2,2390.79×
Nebraska2,0150.71×
New Hampshire1,9810.89×
Maine1,8130.89×
Alaska1,7011.4×
Montana1,5871.01×
West Virginia1,5310.58×
Rhode Island1,5120.84×
Delaware1,0790.69×
Vermont8920.89×
South Dakota8530.65×
North Dakota8210.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tonga audience
BrandAffinityCategory
JDSU9.6×Business & Career
Product design3.42×Business & Career
JEZEBEL Magazine63.66×Internet & Social Media
Trimble County, Kentucky27.64×Travel & Leisure
Nebraska Cornhuskers football4.22×Sports
Goop5.99×Internet & Social Media
Governor of Michigan8.28×Politics & Society
Hibachi8.48×Food & Beverages
Wok6.94×Food & Beverages
Harlow10.72×Travel & Leisure
Fairy godmother6.75×Literature
Vocal harmony4.04×Music & Radio
OpenJDK17.22×
TV Fanatic8.22×Movies & TV
Cherish (group)8.15×Music & Radio
headspace6.65×Health
Grace Slick6.22×Music & Radio
Google Home4.58×Technology & Electronics
El Paso County, Colorado8×Travel & Leisure
Pro-Ject2.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tonga audience
TraitClusterScore
PatriotismCONSERVATISM1.19
Price SensitivityPREMIUM1.19
Quality AwarenessPREMIUM1.19
Social Media UsageJOY1.18
Risk AppetiteTHRILL1.18
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Tonga
CountryShare
United States21.9%
New Zealand19.0%
Australia11.9%

See Tonga audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Tonga have in United States?

Tonga has an estimated audience of 568,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Tonga fans?

59.3% of Tonga fans are female, 40.7% are male, with an average age of 38.0 years.

Which brands do Tonga fans like most?

Tonga fans show strongest brand affinity for JDSU (9.6×), Product design (3.42×), and JEZEBEL Magazine (63.66×) over the country average.

Where do Tonga fans live in United States?

Tonga fans in United States are most concentrated in California (reach 95,937), Texas (reach 44,328), and Florida (reach 32,148). These three regions account for the largest share of the active audience.

What other brands do Tonga fans also like?

Beyond Tonga itself, the audience over-indexes on Product design (3.42×), JEZEBEL Magazine (63.66×), Trimble County, Kentucky (27.64×), and Nebraska Cornhuskers football (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tonga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.