Rascasse Audience Intelligence

Wood-burning stove Audience in United States

A data profile of the people who buy, follow and care about Wood-burning stove in United States — modelled from more than twelve digital signal sources. Wood-burning stove has an estimated audience of 4,013,293 people in United States.

#4311among Topic in United States#525in Home & Garden

The average Wood-burning stove fan in United States is 47.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Fireplace, Stove, Littlest Pet Shop (2012 TV series), with strongest over-indexing on Fireplace (9.98× the country average).

Demographically, the Wood-burning stove audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wood-burning stove fan in United States is balanced, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Fireplace.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood-burning stove profile in United States.

Audience size
4M
in United States
Gender
47.8%♀
52.2% male
Age
47.5
average years
Country rank
#8036
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood-burning stove fans

47.8% are female, 52.2% are male, average age 47.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Wood-burning stove audience in United States
MetricValue
Female47.8%
Male52.2%
Average age47.5
Estimated audience size4,013,293
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Wood-burning stove audience in United States
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4922%
50+44%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Wood-burning stove audience comes from United States.

Worldwide audience distribution share by country for Wood-burning stove
CountryShare
United States27.8%
Japan12.5%
United Kingdom11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood-burning stove audience in United States is strongest.

Fig. 05

Top regions by affinity

Wood-burning stove fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.89×
02Arkansas~60K1.82×
03Kentucky~90K1.76×
04Tennessee~100K1.65×
05Oklahoma~70K1.63×
06Mississippi~50K1.59×
07Alabama~90K1.54×
08Wyoming~8K1.31×
09New Mexico~30K1.29×
10Indiana~90K1.26×
11Kansas~40K1.25×
12Ohio~200K1.24×
13Montana~10K1.20×
14Louisiana~60K1.17×
15Missouri~70K1.12×
16Georgia~100K1.09×
17Iowa~40K1.08×
18Alaska~9K1.08×
19Nebraska~20K1.07×
20Idaho~20K1.06×
21Michigan~100K1.02×
22Maine~10K1.02×
23South Dakota~9K1.02×
24Utah~40K1.01×
25Pennsylvania~100K0.99×
26South Carolina~60K0.94×
27North Dakota~8K0.94×
28Colorado~60K0.91×
29Wisconsin~50K0.91×
30Connecticut~40K0.87×
31Texas~300K0.84×
32North Carolina~100K0.84×
33New Jersey~90K0.83×
34New Hampshire~10K0.80×
35Illinois~100K0.79×
36Minnesota~50K0.79×
37Delaware~9K0.77×
38Rhode Island~10K0.75×
39New York~200K0.74×
40Oregon~30K0.74×
41Washington~60K0.70×
42Hawaii~10K0.67×
43Virginia~60K0.65×
44Massachusetts~50K0.64×
45Washington, District of Columbia~8K0.63×
46Maryland~40K0.60×
47Arizona~50K0.56×
48Nevada~20K0.55×
49California~200K0.42×
50Florida~100K0.40×
Fig. 06

Affinity by region

Affinity by region — Wood-burning stove, United States
0.40×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood-burning stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood-burning stove audience
#·InterestCategoryAffinity×
01FabKids.comKids & Family28.81×
02Littlest Pet Shop (2012 TV series)Movie / TV Show / Series28.50×
03Troian BellisarioMovies & TV22.17×
04FlareSports12.10×
05Rocky Mountain National ParkTravel & Leisure11.70×
06FireplaceHome & Garden9.98×
07Natural gasCars & Mobility9.63×
08StoveHome & Garden7.56×
09Jennifer ConnellyMovies & TV6.65×
10FlickrInternet & Social Media5.76×
11Kitchen stoveHome & Garden4.44×
12OvenHome & Garden4.05×
13Home décor productsHome & Garden3.77×
14CharcoalHome & Garden3.64×
15FireHome & Garden3.45×
16WoodHome & Garden3.05×
17Home AppliancesHome & Garden2.05×
18KitchenHome & Garden1.91×
19U.S. stateTravel & Leisure1.67×
20NatureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood-burning stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wood-burning stove audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.76×
Community OrientationOPEN1.39×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wood-burning stove audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Luxury OrientationPREMIUM1.01×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wood-burning stove have in United States?

Wood-burning stove has an estimated audience of 4,013,293 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wood-burning stove fans?

47.8% of Wood-burning stove fans are female, 52.2% are male, with an average age of 47.5 years.

03

Which brands do Wood-burning stove fans like most?

Wood-burning stove fans show strongest brand affinity for Fireplace (9.98×), Stove (7.56×), and Littlest Pet Shop (2012 TV series) (28.5×) over the country average.

04

Where do Wood-burning stove fans live in United States?

Wood-burning stove fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wood-burning stove fans also like?

Beyond Wood-burning stove itself, the audience over-indexes on Stove (7.56×), Littlest Pet Shop (2012 TV series) (28.5×), Natural gas (9.63×), and FabKids.com (28.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wood-burning stove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood-burning stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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