Wood-burning stove Audience in United States

Wood-burning stove logo

Wood-burning stove has an estimated audience of 4,013,293 people in United States. 47.8% are female, 52.2% are male, average age 47.5. Top regions: Texas, California, New York. Top brand affinities: Fireplace, Stove, Littlest Pet Shop (2012 TV series), Natural gas, FabKids.com.

The average Wood-burning stove fan in United States is 47.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Fireplace, Stove, Littlest Pet Shop (2012 TV series), with strongest over-indexing on Fireplace (9.98× the country average). Demographically, the Wood-burning stove audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wood-burning stove fans

Demographic split for Wood-burning stove audience in United States
MetricValue
Female47.8%
Male52.2%
Average age47.5
Estimated audience size4,013,293

Audience persona

The typical Wood-burning stove fan in United States is balanced, around 47.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fireplace.

Top regions in United States

Top regions ranked by reach for Wood-burning stove in United States
RegionReachAffinity
Texas315,4790.91×
California197,6470.45×
New York168,5750.75×
Ohio156,6031.27×
Georgia138,1031.12×
Pennsylvania135,2351×
Tennessee129,2051.6×
Illinois109,4690.82×
Michigan109,1171.04×
North Carolina102,0010.84×
Florida98,7280.36×
Indiana91,8011.25×
Kentucky90,9121.81×
New Jersey85,6130.84×
Alabama83,6351.49×
Oklahoma78,3131.76×
Missouri77,6631.2×
Arkansas64,0491.94×
Colorado63,5681×
Virginia62,0130.63×
Louisiana61,1321.18×
Washington56,5280.7×
South Carolina56,0320.93×
Wisconsin55,1510.91×
Mississippi50,9351.54×
Massachusetts49,7340.63×
Minnesota46,4910.81×
Kansas43,4251.37×
Arizona43,3100.53×
Utah38,5951.07×
Maryland38,2010.55×
Iowa37,3021.13×
West Virginia35,2451.89×
Connecticut34,1720.85×
Oregon33,4050.73×
New Mexico27,0101.34×
Nebraska23,2441.15×
Idaho21,1131.05×
Nevada16,8690.43×
Montana14,4511.3×
Maine13,7450.96×
New Hampshire10,5050.66×
South Dakota9,0530.98×
Wyoming8,5291.43×
Alaska8,5020.99×
North Dakota7,2770.88×
Rhode Island7,2670.57×
Vermont7,1471.01×
Hawaii7,0830.41×
Delaware6,2890.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wood-burning stove audience
BrandAffinityCategory
Fireplace9.98×Home & Garden
Stove7.56×Home & Garden
Littlest Pet Shop (2012 TV series)28.5×
Natural gas9.63×Cars & Mobility
FabKids.com28.81×Kids & Family
Rocky Mountain National Park11.7×Travel & Leisure
Oven4.05×Home & Garden
Kitchen stove4.44×Home & Garden
Troian Bellisario22.17×Movies & TV
Fire3.45×Home & Garden
Flare12.1×Sports
Flickr5.76×Internet & Social Media
Kitchen1.91×Home & Garden
Lowe's1.98×Shopping
Wood3.05×Home & Garden
Home décor products3.77×Home & Garden
U.S. state1.67×Travel & Leisure
Jennifer Connelly6.65×Movies & TV
Home Appliances2.05×Home & Garden
Nature1.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wood-burning stove audience
TraitClusterScore
Quality AwarenessPREMIUM2.21
DIY MentalityTHRILL1.64
Need for SecurityCONSERVATISM1.34
PatriotismCONSERVATISM1.31
Career OrientationPOWER1.3
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Wood-burning stove
CountryShare
United States27.8%
Japan12.5%
United Kingdom11.9%

See Wood-burning stove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wood-burning stove have in United States?

Wood-burning stove has an estimated audience of 4,013,293 people in United States, concentrated in Texas and California.

What is the gender split and age of Wood-burning stove fans?

47.8% of Wood-burning stove fans are female, 52.2% are male, with an average age of 47.5 years.

Which brands do Wood-burning stove fans like most?

Wood-burning stove fans show strongest brand affinity for Fireplace (9.98×), Stove (7.56×), and Littlest Pet Shop (2012 TV series) (28.5×) over the country average.

Where do Wood-burning stove fans live in United States?

Wood-burning stove fans in United States are most concentrated in Texas (reach 315,479), California (reach 197,647), and New York (reach 168,575). These three regions account for the largest share of the active audience.

What other brands do Wood-burning stove fans also like?

Beyond Wood-burning stove itself, the audience over-indexes on Stove (7.56×), Littlest Pet Shop (2012 TV series) (28.5×), Natural gas (9.63×), and FabKids.com (28.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood-burning stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.