Wood-burning stove Audience in Germany
Wood-burning stove has an estimated audience of 579,934 people in Germany. 36.1% are female, 63.9% are male, average age 47.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Discover (magazine), Fire pit, L'Osteria, Bauhaus, Rocky Mountain National Park.
The average Wood-burning stove fan in Germany is 47.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Discover (magazine), Fire pit, L'Osteria, with strongest over-indexing on Discover (magazine) (12.08× the country average). Demographically, the Wood-burning stove audience skews more male with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wood-burning stove fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 47.2 |
| Estimated audience size | 579,934 |
Audience persona
The typical Wood-burning stove fan in Germany is more male, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Discover (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 150,838 | 1.62× |
| Baden-Württemberg | 85,862 | 1.09× |
| Nordrhein-Westfalen | 69,592 | 0.55× |
| Niedersachsen | 55,650 | 0.99× |
| Hessen | 41,693 | 0.94× |
| Sachsen | 32,180 | 1.13× |
| Rheinland-Pfalz | 30,770 | 1.06× |
| Thüringen | 29,668 | 2.01× |
| Brandenburg | 20,930 | 1.16× |
| Berlin | 15,775 | 0.61× |
| Schleswig-Holstein | 15,200 | 0.73× |
| Sachsen-Anhalt | 14,745 | 0.98× |
| Mecklenburg-Vorpommern | 11,205 | 1.01× |
| Hamburg | 8,045 | 0.61× |
| Saarland | 7,673 | 1.08× |
| Bremen | 5,720 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discover (magazine) | 12.08× | Internet & Social Media |
| Fire pit | 27.49× | Home & Garden |
| L'Osteria | 6.82× | Food & Beverages |
| Bauhaus | 2.47× | Shopping |
| Rocky Mountain National Park | 27.5× | Travel & Leisure |
| Boiler | 10.64× | Home & Garden |
| Central heating | 6.12× | Home & Garden |
| Obi (store) | 1.73× | Shopping |
| Heating system | 6.44× | Home & Garden |
| FRITZ!Box | 2.37× | Technology & Electronics |
| Hornbach | 1.95× | Shopping |
| Biomass | 13.25× | Home & Garden |
| Firewood | 12.94× | Home & Garden |
| Mountain resort | 4.39× | Travel & Leisure |
| Ottolenghi | 10.42× | Food & Beverages |
| Saturn (store) | 2.31× | Shopping |
| RV park | 2.64× | Cars & Mobility |
| Globus Baumarkt | 1.57× | Shopping |
| Photovoltaic system | 3.16× | Home & Garden |
| Solar energy | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.05 |
| Quality Awareness | PREMIUM | 2.02 |
| Convenience Orientation | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.46 |
| Sustainability | BALANCE | 1.35 |
| Tradition | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 12.5% |
| United Kingdom | 11.9% |
See Wood-burning stove audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wood-burning stove have in Germany?
Wood-burning stove has an estimated audience of 579,934 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Wood-burning stove fans?
36.1% of Wood-burning stove fans are female, 63.9% are male, with an average age of 47.2 years.
Which brands do Wood-burning stove fans like most?
Wood-burning stove fans show strongest brand affinity for Discover (magazine) (12.08×), Fire pit (27.49×), and L'Osteria (6.82×) over the country average.
Where do Wood-burning stove fans live in Germany?
Wood-burning stove fans in Germany are most concentrated in Bayern (reach 150,838), Baden-Württemberg (reach 85,862), and Nordrhein-Westfalen (reach 69,592). These three regions account for the largest share of the active audience.
What other brands do Wood-burning stove fans also like?
Beyond Wood-burning stove itself, the audience over-indexes on Fire pit (27.49×), L'Osteria (6.82×), Bauhaus (2.47×), and Rocky Mountain National Park (27.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wood-burning stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.