Rascasse Audience Intelligence

Wood-burning stove Audience in Germany

A data profile of the people who buy, follow and care about Wood-burning stove in Germany — modelled from more than twelve digital signal sources. Wood-burning stove has an estimated audience of 579,934 people in Germany.

#4322among Topic in Germany#609in Home & Garden

The average Wood-burning stove fan in Germany is 47.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Discover (magazine), Fire pit, Bauhaus, with strongest over-indexing on Discover (magazine) (12.08× the country average).

Demographically, the Wood-burning stove audience skews more male with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wood-burning stove fan in Germany is more male, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Discover (magazine).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood-burning stove profile in Germany.

Audience size
580K
in Germany
Gender
36.1%♀
63.9% male
Age
47.2
average years
Country rank
#10402
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood-burning stove fans

36.1% are female, 63.9% are male, average age 47.2.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Wood-burning stove audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age47.2
Estimated audience size579,934
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Wood-burning stove audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3921%
40-4930%
50+35%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Wood-burning stove audience comes from Germany.

Worldwide audience distribution share by country for Wood-burning stove
CountryShare
United States27.8%
Japan12.5%
United Kingdom11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood-burning stove audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wood-burning stove fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.72×
02Bayern~100K1.52×
03Sachsen~30K1.13×
04Brandenburg~20K1.12×
05Sachsen-Anhalt~20K1.08×
06Mecklenburg-Vorpommern~10K1.07×
07Baden-Württemberg~80K1.06×
08Saarland~8K1.05×
09Rheinland-Pfalz~30K1.04×
10Bremen~5K1.01×
11Niedersachsen~60K0.99×
12Hessen~40K0.91×
13Schleswig-Holstein~20K0.83×
14Hamburg~10K0.74×
15Berlin~20K0.67×
16Nordrhein-Westfalen~70K0.57×
Fig. 06

Affinity by region

Affinity by region — Wood-burning stove, Germany
0.57×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood-burning stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood-burning stove audience
#·InterestCategoryAffinity×
01Rocky Mountain National ParkTravel & Leisure27.50×
02Fire pitHome & Garden27.49×
03BiomassHome & Garden13.25×
04FirewoodHome & Garden12.94×
05Discover (magazine)Internet & Social Media12.08×
06BoilerHome & Garden10.64×
07OttolenghiFood & Beverages10.42×
08David Allen (author)Person7.97×
09L'OsteriaFood & Beverages6.82×
10Heating systemHome & Garden6.44×
11Central heatingHome & Garden6.12×
12Mountain resortTravel & Leisure4.39×
13Photovoltaic systemHome & Garden3.16×
14RV parkCars & Mobility2.64×
15toom BaumarktShopping2.64×
16BauhausShopping2.47×
17FRITZ!BoxTechnology & Electronics2.37×
18Solar energyHome & Garden2.04×
19HornbachShopping1.95×
20Obi (store)Shopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood-burning stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wood-burning stove audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.51×
Quality AwarenessPREMIUM1.38×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wood-burning stove audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Social Media UsageJOY0.85×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wood-burning stove have in Germany?

Wood-burning stove has an estimated audience of 579,934 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Wood-burning stove fans?

36.1% of Wood-burning stove fans are female, 63.9% are male, with an average age of 47.2 years.

03

Which brands do Wood-burning stove fans like most?

Wood-burning stove fans show strongest brand affinity for Discover (magazine) (12.08×), Fire pit (27.49×), and Bauhaus (2.47×) over the country average.

04

Where do Wood-burning stove fans live in Germany?

Wood-burning stove fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wood-burning stove fans also like?

Beyond Wood-burning stove itself, the audience over-indexes on Fire pit (27.49×), Bauhaus (2.47×), L'Osteria (6.82×), and Rocky Mountain National Park (27.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wood-burning stove audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wood-burning stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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