Firewood Audience in Germany
Firewood has an estimated audience of 271,812 people in Germany. 23.9% are female, 76.1% are male, average age 41.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Unique Gifts, Urban Outfitters, Stucco, Birthday Gifts.
The average Firewood fan in Germany is 41.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Unique Gifts, Urban Outfitters, with strongest over-indexing on Goes (1.52× the country average). Demographically, the Firewood audience skews more male with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Firewood fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 41.8 |
| Estimated audience size | 271,812 |
Audience persona
The typical Firewood fan in Germany is more male, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 65,353 | 1.5× |
| Baden-Württemberg | 52,226 | 1.41× |
| Nordrhein-Westfalen | 51,894 | 0.87× |
| Niedersachsen | 30,292 | 1.15× |
| Hessen | 24,172 | 1.17× |
| Rheinland-Pfalz | 22,163 | 1.63× |
| Sachsen | 9,694 | 0.73× |
| Schleswig-Holstein | 9,087 | 0.93× |
| Thüringen | 8,360 | 1.21× |
| Brandenburg | 7,740 | 0.92× |
| Sachsen-Anhalt | 6,957 | 0.99× |
| Berlin | 5,823 | 0.48× |
| Mecklenburg-Vorpommern | 4,555 | 0.88× |
| Saarland | 3,923 | 1.18× |
| Hamburg | 3,548 | 0.58× |
| Bremen | 931 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.52× | Travel & Leisure |
| Unique Gifts | 1.98× | Shopping |
| Urban Outfitters | 2.07× | Shopping |
| Stucco | 2.98× | Home & Garden |
| Birthday Gifts | 1.83× | Kids & Family |
| MK | 2.09× | Music & Radio |
| Samanyolu Haber | 2.81× | Movies & TV |
| HydraFacial | 3.33× | Beauty & Wellness |
| Assisi | 3.12× | Travel & Leisure |
| Vijesti.ba | 2.21× | News |
| Emperor Entertainment Group | 1.86× | Business & Career |
| Emmi Pikler | 5.7× | Health |
| Godzilla (1954 film) | 2.14× | Movies & TV |
| Apostrophe | 2.02× | Literature |
| Bull riding | 2.38× | Sports |
| Glastonbury | 3.25× | Travel & Leisure |
| Pro-Ject | 2.29× | Music & Radio |
| Gumbal | 2.02× | Cars & Mobility |
| 7-Eleven | 1.65× | Shopping |
| Janitor | 2.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Patriotism | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.4% |
| United Kingdom | 9.0% |
See Firewood audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Firewood have in Germany?
Firewood has an estimated audience of 271,812 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Firewood fans?
23.9% of Firewood fans are female, 76.1% are male, with an average age of 41.8 years.
Which brands do Firewood fans like most?
Firewood fans show strongest brand affinity for Goes (1.52×), Unique Gifts (1.98×), and Urban Outfitters (2.07×) over the country average.
Where do Firewood fans live in Germany?
Firewood fans in Germany are most concentrated in Bayern (reach 65,353), Baden-Württemberg (reach 52,226), and Nordrhein-Westfalen (reach 51,894). These three regions account for the largest share of the active audience.
What other brands do Firewood fans also like?
Beyond Firewood itself, the audience over-indexes on Unique Gifts (1.98×), Urban Outfitters (2.07×), Stucco (2.98×), and Birthday Gifts (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firewood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.