Rascasse Audience Intelligence

Firewood Audience in Germany

A data profile of the people who buy, follow and care about Firewood in Germany — modelled from more than twelve digital signal sources. Firewood has an estimated audience of 271,812 people in Germany.

#6493among Topic in Germany#884in Home & Garden

The average Firewood fan in Germany is 41.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Husqvarna, Lawn mower, Fertilizer, with strongest over-indexing on Husqvarna (18.45× the country average).

Demographically, the Firewood audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Firewood fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Husqvarna.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firewood profile in Germany.

Audience size
272K
in Germany
Gender
23.9%♀
76.1% male
Age
41.8
average years
Country rank
#18637
Topic in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firewood fans

23.9% are female, 76.1% are male, average age 41.8.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Firewood audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age41.8
Estimated audience size271,812
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Firewood audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Firewood audience comes from Germany.

Worldwide audience distribution share by country for Firewood
CountryShare
United States18.3%
Japan9.4%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firewood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Firewood fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.49×
02Bayern~60K1.45×
03Thüringen~9K1.37×
04Baden-Württemberg~50K1.30×
05Saarland~4K1.15×
06Niedersachsen~30K1.14×
07Hessen~20K1.09×
08Sachsen-Anhalt~7K1.04×
09Brandenburg~8K0.99×
10Mecklenburg-Vorpommern~5K0.94×
11Sachsen~10K0.90×
12Schleswig-Holstein~9K0.90×
13Nordrhein-Westfalen~50K0.82×
14Hamburg~4K0.63×
15Bremen~1K0.62×
16Berlin~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Firewood, Germany
0.50×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firewood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firewood audience
#·InterestCategoryAffinity×
01HusqvarnaHome & Garden18.45×
02Wood-burning stoveHome & Garden12.94×
03Lawn mowerHome & Garden10.46×
04FertilizerHome & Garden9.98×
05StihlHome & Garden9.69×
06BioenergyHome & Garden9.46×
07MakitaHome & Garden8.99×
08ForestryHome & Garden6.36×
09WürthHome & Garden5.88×
10Photovoltaic systemHome & Garden4.52×
11Solar powerHome & Garden4.22×
12Efficient energy useTechnology & Electronics4.13×
13PhotovoltaicsHome & Garden3.92×
14Solar energyHome & Garden3.60×
15Hardware storeHome & Garden3.36×
16FRITZ!BoxTechnology & Electronics2.82×
17HornbachShopping2.67×
18Müller (company)Food & Beverages2.18×
19TagesschauMovies & TV2.15×
20Obi (store)Shopping1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firewood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firewood audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
DIY MentalityTHRILL1.82×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firewood audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firewood have in Germany?

Firewood has an estimated audience of 271,812 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Firewood fans?

23.9% of Firewood fans are female, 76.1% are male, with an average age of 41.8 years.

03

Which brands do Firewood fans like most?

Firewood fans show strongest brand affinity for Husqvarna (18.45×), Lawn mower (10.46×), and Fertilizer (9.98×) over the country average.

04

Where do Firewood fans live in Germany?

Firewood fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Firewood fans also like?

Beyond Firewood itself, the audience over-indexes on Lawn mower (10.46×), Fertilizer (9.98×), Makita (8.99×), and Stihl (9.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Firewood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Firewood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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