Firewood Audience in Germany
Firewood has an estimated audience of 271,812 people in Germany. 23.9% are female, 76.1% are male, average age 41.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Husqvarna, Saturn (store), Forestry, Lawn mower, Makita.
The average Firewood fan in Germany is 41.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Husqvarna, Saturn (store), Forestry, with strongest over-indexing on Husqvarna (12.99× the country average). Demographically, the Firewood audience skews more male with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Firewood fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 41.8 |
| Estimated audience size | 271,812 |
Audience persona
The typical Firewood fan in Germany is more male, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Husqvarna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 65,353 | 1.5× |
| Baden-Württemberg | 52,226 | 1.41× |
| Nordrhein-Westfalen | 51,894 | 0.87× |
| Niedersachsen | 30,292 | 1.15× |
| Hessen | 24,172 | 1.17× |
| Rheinland-Pfalz | 22,163 | 1.63× |
| Sachsen | 9,694 | 0.73× |
| Schleswig-Holstein | 9,087 | 0.93× |
| Thüringen | 8,360 | 1.21× |
| Brandenburg | 7,740 | 0.92× |
| Sachsen-Anhalt | 6,957 | 0.99× |
| Berlin | 5,823 | 0.48× |
| Mecklenburg-Vorpommern | 4,555 | 0.88× |
| Saarland | 3,923 | 1.18× |
| Hamburg | 3,548 | 0.58× |
| Bremen | 931 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Husqvarna | 12.99× | Home & Garden |
| Saturn (store) | 4.38× | Shopping |
| Forestry | 6.4× | Home & Garden |
| Lawn mower | 7.26× | Home & Garden |
| Makita | 6.96× | Home & Garden |
| Obi (store) | 2.21× | Shopping |
| Stihl | 7.63× | Home & Garden |
| FC Bayern Munich | 1.92× | Sports |
| Solar power | 3.61× | Home & Garden |
| FRITZ!Box | 2.99× | Technology & Electronics |
| Pets | 1.78× | Pets & Animals |
| Wood-burning stove | 11.57× | Home & Garden |
| Hardware store | 3.11× | Home & Garden |
| Fertilizer | 6.4× | Home & Garden |
| Hornbach | 2.21× | Shopping |
| Automobiles | 1.8× | Cars & Mobility |
| Western Union | 3.5× | Business & Career |
| Tagesschau | 1.61× | Movies & TV |
| Bauhaus | 1.87× | Shopping |
| Bioenergy | 8.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Patriotism | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.4% |
| United Kingdom | 9.0% |
See Firewood audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Firewood have in Germany?
Firewood has an estimated audience of 271,812 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Firewood fans?
23.9% of Firewood fans are female, 76.1% are male, with an average age of 41.8 years.
Which brands do Firewood fans like most?
Firewood fans show strongest brand affinity for Husqvarna (12.99×), Saturn (store) (4.38×), and Forestry (6.4×) over the country average.
Where do Firewood fans live in Germany?
Firewood fans in Germany are most concentrated in Bayern (reach 65,353), Baden-Württemberg (reach 52,226), and Nordrhein-Westfalen (reach 51,894). These three regions account for the largest share of the active audience.
What other brands do Firewood fans also like?
Beyond Firewood itself, the audience over-indexes on Saturn (store) (4.38×), Forestry (6.4×), Lawn mower (7.26×), and Makita (6.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firewood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.