Firewood Audience in United States

Firewood has an estimated audience of 1,856,653 people in United States. 32.1% are female, 67.9% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Lawn mower, AutoZone, Menards, Fox News Channel.

The average Firewood fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Lawn mower, AutoZone, with strongest over-indexing on Kia Sportage (16.15× the country average). Demographically, the Firewood audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Firewood fans

Demographic split for Firewood audience in United States
MetricValue
Female32.1%
Male67.9%
Average age45.9
Estimated audience size1,856,653

Audience persona

The typical Firewood fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Firewood in United States
RegionReachAffinity
California311,6491.53×
Texas181,9141.14×
Florida105,5640.84×
New York78,5330.76×
Georgia67,8641.19×
Michigan65,3081.35×
Pennsylvania59,1320.95×
Ohio57,4031×
North Carolina55,8721×
Utah53,4963.22×
Illinois52,8550.85×
Arizona48,2591.27×
Virginia45,0341×
Washington44,3921.19×
Tennessee39,7971.07×
New Jersey38,6920.82×
Colorado37,6121.29×
Massachusetts31,7650.87×
Maryland29,6830.93×
Oregon27,9001.31×
Indiana27,7250.82×
Missouri26,3810.88×
South Carolina24,5600.88×
Wisconsin24,3020.87×
Alabama23,3810.9×
Oklahoma23,3191.13×
Louisiana21,8980.91×
Minnesota21,2460.8×
Kentucky19,2620.83×
Connecticut16,8030.9×
Nevada15,0250.84×
New Mexico13,8101.48×
Kansas12,4990.85×
Arkansas11,6640.76×
Mississippi10,0890.66×
Maine9,5261.43×
New Hampshire9,4951.3×
Iowa8,4040.55×
West Virginia7,8960.91×
Idaho7,3760.79×
Montana5,4001.05×
Nebraska5,3950.58×
Rhode Island5,3020.9×
Alaska4,8051.21×
Vermont4,6251.42×
Delaware4,6180.9×
Hawaii4,0460.51×
Washington, District of Columbia3,0990.56×
South Dakota2,3320.54×
Wyoming2,1600.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firewood audience
BrandAffinityCategory
Kia Sportage16.15×Cars & Mobility
Lawn mower5.36×Home & Garden
AutoZone2.64×Cars & Mobility
Menards3.01×Home & Garden
Fox News Channel1.74×Movies & TV
Lowe's1.73×Shopping
Hardware store2.65×Home & Garden
Advance Auto Parts2.94×Cars & Mobility
Harbor Freight Tools4.3×Home & Garden
O'Reilly Auto Parts2.71×Cars & Mobility
Auction2.27×Shopping
Stihl7.37×Home & Garden
Camping1.54×Travel & Leisure
Honda HR-V10.77×Cars & Mobility
Made in USA2.47×Business & Career
Texas Roadhouse1.65×Food & Beverages
Solar energy2.17×Home & Garden
Renewable energy2.41×Business & Career
Discount Tire2.35×Shopping
Sustainable energy2.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firewood audience
TraitClusterScore
PatriotismCONSERVATISM1.73
DIY MentalityTHRILL1.58
Need for SecurityCONSERVATISM1.36
Quality AwarenessPREMIUM1.3
Convenience OrientationPREMIUM1.29
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Firewood
CountryShare
United States18.3%
Japan9.4%
United Kingdom9.0%

See Firewood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Firewood have in United States?

Firewood has an estimated audience of 1,856,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Firewood fans?

32.1% of Firewood fans are female, 67.9% are male, with an average age of 45.9 years.

Which brands do Firewood fans like most?

Firewood fans show strongest brand affinity for Kia Sportage (16.15×), Lawn mower (5.36×), and AutoZone (2.64×) over the country average.

Where do Firewood fans live in United States?

Firewood fans in United States are most concentrated in California (reach 311,649), Texas (reach 181,914), and Florida (reach 105,564). These three regions account for the largest share of the active audience.

What other brands do Firewood fans also like?

Beyond Firewood itself, the audience over-indexes on Lawn mower (5.36×), AutoZone (2.64×), Menards (3.01×), and Fox News Channel (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firewood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.