Biomass Audience in Germany
Biomass has an estimated audience of 286,819 people in Germany. 34.4% are female, 65.6% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: National Renewable Energy Laboratory, Hydroelectricity, Boiler, Wood-burning stove, HVAC.
The average Biomass fan in Germany is 47.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include National Renewable Energy Laboratory, Hydroelectricity, Boiler, with strongest over-indexing on National Renewable Energy Laboratory (69.43× the country average). Demographically, the Biomass audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Biomass fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 47.7 |
| Estimated audience size | 286,819 |
Audience persona
The typical Biomass fan in Germany is more male, around 47.7 years old, with strong Sustainability tendencies and a notable affinity for National Renewable Energy Laboratory.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,026 | 1.21× |
| Baden-Württemberg | 43,422 | 1.11× |
| Bayern | 42,670 | 0.93× |
| Niedersachsen | 34,175 | 1.23× |
| Hessen | 22,493 | 1.03× |
| Rheinland-Pfalz | 15,789 | 1.1× |
| Berlin | 14,204 | 1.11× |
| Schleswig-Holstein | 9,946 | 0.97× |
| Sachsen | 9,781 | 0.7× |
| Brandenburg | 9,117 | 1.02× |
| Thüringen | 7,850 | 1.07× |
| Hamburg | 6,851 | 1.06× |
| Sachsen-Anhalt | 6,279 | 0.84× |
| Bremen | 3,412 | 1.39× |
| Mecklenburg-Vorpommern | 3,287 | 0.6× |
| Saarland | 2,248 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Renewable Energy Laboratory | 69.43× | Business & Career |
| Hydroelectricity | 22.27× | Home & Garden |
| Boiler | 16.9× | Home & Garden |
| Wood-burning stove | 18.62× | Home & Garden |
| HVAC | 6.46× | Home & Garden |
| Bioenergy | 14.79× | Home & Garden |
| Stove | 6.59× | Home & Garden |
| Offshore wind power | 44.98× | Home & Garden |
| Trend analysis | 4.45× | Business & Career |
| Spa, Belgium | 7.3× | Travel & Leisure |
| Solar cell | 6.29× | Home & Garden |
| Heat pump | 6.57× | Home & Garden |
| Fuel | 7.12× | Cars & Mobility |
| Wind power | 9.48× | Home & Garden |
| Borussia Dortmund | 1.57× | Sports |
| Bauhaus | 2.45× | Shopping |
| Biofuel | 12.26× | Cars & Mobility |
| Ottolenghi | 15.04× | Food & Beverages |
| Wind turbine | 7.03× | Home & Garden |
| Photovoltaic system | 4.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Patriotism | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.56 |
| DIY Mentality | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.4% |
| United States | 14.2% |
| France | 6.7% |
See Biomass audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Biomass have in Germany?
Biomass has an estimated audience of 286,819 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Biomass fans?
34.4% of Biomass fans are female, 65.6% are male, with an average age of 47.7 years.
Which brands do Biomass fans like most?
Biomass fans show strongest brand affinity for National Renewable Energy Laboratory (69.43×), Hydroelectricity (22.27×), and Boiler (16.9×) over the country average.
Where do Biomass fans live in Germany?
Biomass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,026), Baden-Württemberg (reach 43,422), and Bayern (reach 42,670). These three regions account for the largest share of the active audience.
What other brands do Biomass fans also like?
Beyond Biomass itself, the audience over-indexes on Hydroelectricity (22.27×), Boiler (16.9×), Wood-burning stove (18.62×), and HVAC (6.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biomass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.