Rascasse Audience Intelligence

Jacuzzi Audience in Germany

A data profile of the people who buy, follow and care about Jacuzzi in Germany — modelled from more than twelve digital signal sources. Jacuzzi has an estimated audience of 1,161,463 people in Germany.

#2861among Topic in Germany#384in Home & Garden

The average Jacuzzi fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Architecture & Design, DIY Projects, Hot tub, with strongest over-indexing on Architecture & Design (4.65× the country average).

Demographically, the Jacuzzi audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jacuzzi fan in Germany is balanced, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Architecture & Design.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacuzzi profile in Germany.

Audience size
1.2M
in Germany
Gender
54.7%♀
45.3% male
Age
41.3
average years
Country rank
#5714
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacuzzi fans

54.7% are female, 45.3% are male, average age 41.3.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Jacuzzi audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age41.3
Estimated audience size1,161,463
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Jacuzzi audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Jacuzzi audience comes from Germany.

Worldwide audience distribution share by country for Jacuzzi
CountryShare
United States14.0%
Italy11.3%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacuzzi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jacuzzi fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.13×
02Rheinland-Pfalz~60K1.08×
03Nordrhein-Westfalen~300K1.05×
04Sachsen~60K1.05×
05Bayern~200K1.04×
06Baden-Württemberg~200K1.04×
07Niedersachsen~100K1.03×
08Brandenburg~40K1.02×
09Mecklenburg-Vorpommern~20K1.01×
10Schleswig-Holstein~40K0.99×
11Sachsen-Anhalt~30K0.99×
12Saarland~10K0.99×
13Hessen~90K0.97×
14Hamburg~20K0.88×
15Bremen~9K0.88×
16Berlin~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Jacuzzi, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacuzzi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacuzzi audience
#·InterestCategoryAffinity×
01Mortgage lawHome & Garden7.70×
02Hot tubHome & Garden7.48×
03Commercial mortgageBusiness & Career6.86×
04Summer houseTravel & Leisure5.49×
05DIY ProjectsHome & Garden5.34×
06Carpet cleaningHome & Garden5.34×
07Apartment hotelTravel & Leisure4.92×
08UberCars & Mobility4.77×
09Land lotHome & Garden4.77×
10Architecture & DesignBusiness & Career4.65×
11TownhouseHome & Garden4.30×
12ShellacBeauty & Wellness3.86×
13Starter homeHome & Garden3.59×
14Real estate economicsBusiness & Career3.29×
15CottageTravel & Leisure3.15×
16Sewing machineHome & Garden3.09×
17LandscapingHome & Garden3.05×
18Garden furnitureHome & Garden2.96×
19CrochetHome & Garden2.76×
20LawnHome & Garden2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacuzzi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacuzzi audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
CreativityOPEN1.36×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacuzzi audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Community OrientationOPEN0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacuzzi have in Germany?

Jacuzzi has an estimated audience of 1,161,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jacuzzi fans?

54.7% of Jacuzzi fans are female, 45.3% are male, with an average age of 41.3 years.

03

Which brands do Jacuzzi fans like most?

Jacuzzi fans show strongest brand affinity for Architecture & Design (4.65×), DIY Projects (5.34×), and Hot tub (7.48×) over the country average.

04

Where do Jacuzzi fans live in Germany?

Jacuzzi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jacuzzi fans also like?

Beyond Jacuzzi itself, the audience over-indexes on DIY Projects (5.34×), Hot tub (7.48×), Commercial mortgage (6.86×), and Apartment hotel (4.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Jacuzzi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jacuzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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