Jacuzzi Audience in Germany
Jacuzzi has an estimated audience of 1,161,463 people in Germany. 54.7% are female, 45.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Architecture & Design, DIY Projects, Hot tub, Commercial mortgage, Apartment hotel.
The average Jacuzzi fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Architecture & Design, DIY Projects, Hot tub, with strongest over-indexing on Architecture & Design (4.65× the country average). Demographically, the Jacuzzi audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Jacuzzi fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.3 |
| Estimated audience size | 1,161,463 |
Audience persona
The typical Jacuzzi fan in Germany is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Architecture & Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,056 | 1.16× |
| Bayern | 206,352 | 1.11× |
| Baden-Württemberg | 174,407 | 1.1× |
| Niedersachsen | 121,996 | 1.08× |
| Hessen | 95,067 | 1.07× |
| Rheinland-Pfalz | 66,574 | 1.14× |
| Sachsen | 59,855 | 1.05× |
| Berlin | 44,258 | 0.85× |
| Schleswig-Holstein | 39,665 | 0.95× |
| Brandenburg | 36,718 | 1.02× |
| Thüringen | 31,940 | 1.08× |
| Sachsen-Anhalt | 29,721 | 0.99× |
| Hamburg | 22,838 | 0.87× |
| Mecklenburg-Vorpommern | 18,532 | 0.84× |
| Saarland | 12,821 | 0.9× |
| Bremen | 7,833 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Architecture & Design | 4.65× | Business & Career |
| DIY Projects | 5.34× | Home & Garden |
| Hot tub | 7.48× | Home & Garden |
| Commercial mortgage | 6.86× | Business & Career |
| Apartment hotel | 4.92× | Travel & Leisure |
| Uber | 4.77× | Cars & Mobility |
| Mortgage law | 7.7× | Home & Garden |
| Summer house | 5.49× | Travel & Leisure |
| Townhouse | 4.3× | Home & Garden |
| Starter home | 3.59× | Home & Garden |
| Lawn | 2.75× | Home & Garden |
| Landscaping | 3.05× | Home & Garden |
| Cottage | 3.15× | Travel & Leisure |
| Land lot | 4.77× | Home & Garden |
| Real estate economics | 3.29× | Business & Career |
| Garden furniture | 2.96× | Home & Garden |
| Sewing machine | 3.09× | Home & Garden |
| Shellac | 3.86× | Beauty & Wellness |
| Carpet cleaning | 5.34× | Home & Garden |
| Crochet | 2.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.38 |
| Quality Awareness | PREMIUM | 1.36 |
| Community Orientation | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 11.3% |
| United Kingdom | 8.6% |
See Jacuzzi audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jacuzzi have in Germany?
Jacuzzi has an estimated audience of 1,161,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jacuzzi fans?
54.7% of Jacuzzi fans are female, 45.3% are male, with an average age of 41.3 years.
Which brands do Jacuzzi fans like most?
Jacuzzi fans show strongest brand affinity for Architecture & Design (4.65×), DIY Projects (5.34×), and Hot tub (7.48×) over the country average.
Where do Jacuzzi fans live in Germany?
Jacuzzi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,056), Bayern (reach 206,352), and Baden-Württemberg (reach 174,407). These three regions account for the largest share of the active audience.
What other brands do Jacuzzi fans also like?
Beyond Jacuzzi itself, the audience over-indexes on DIY Projects (5.34×), Hot tub (7.48×), Commercial mortgage (6.86×), and Apartment hotel (4.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jacuzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.