Rascasse Audience Intelligence

Jacuzzi Audience in United States

A data profile of the people who buy, follow and care about Jacuzzi in United States — modelled from more than twelve digital signal sources. Jacuzzi has an estimated audience of 3,148,046 people in United States.

#4977among Topic in United States#607in Home & Garden

The average Jacuzzi fan in United States is 46.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hot tub, United States, Mitch McConnell, with strongest over-indexing on Hot tub (7.1× the country average).

Demographically, the Jacuzzi audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jacuzzi fan in United States is balanced, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Hot tub.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacuzzi profile in United States.

Audience size
3.1M
in United States
Gender
54.2%♀
45.8% male
Age
46.5
average years
Country rank
#9881
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacuzzi fans

54.2% are female, 45.8% are male, average age 46.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Jacuzzi audience in United States
MetricValue
Female54.2%
Male45.8%
Average age46.5
Estimated audience size3,148,046
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Jacuzzi audience in United States
Age bracketShare%
16-198%
20-2910%
30-3919%
40-4929%
50+35%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Jacuzzi audience comes from United States.

Worldwide audience distribution share by country for Jacuzzi
CountryShare
United States14.0%
Italy11.3%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacuzzi audience in United States is strongest.

Fig. 05

Top regions by affinity

Jacuzzi fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.74×
02Nevada~40K1.42×
03Florida~300K1.41×
04Arizona~80K1.27×
05New Jersey~100K1.23×
06Texas~300K1.18×
07New York~200K1.17×
08Louisiana~50K1.14×
09Tennessee~70K1.09×
10Georgia~100K1.07×
11Illinois~100K1.06×
12Massachusetts~70K1.06×
13New Mexico~20K1.05×
14Oklahoma~40K1.04×
15Connecticut~30K1.04×
16Arkansas~30K1.04×
17Michigan~80K1.02×
18Hawaii~10K1.02×
19North Carolina~100K1.01×
20Washington~60K1.01×
21Pennsylvania~100K1.00×
22Utah~30K1.00×
23Idaho~20K1.00×
24Maryland~50K0.99×
25Delaware~9K0.99×
26Virginia~70K0.98×
27Mississippi~30K0.97×
28Rhode Island~10K0.97×
29South Carolina~50K0.96×
30Kentucky~40K0.95×
31South Dakota~7K0.95×
32Alaska~6K0.94×
33Indiana~50K0.93×
34Oregon~30K0.93×
35Ohio~90K0.92×
36North Dakota~6K0.92×
37Minnesota~40K0.91×
38Alabama~40K0.91×
39Kansas~20K0.90×
40New Hampshire~10K0.90×
41West Virginia~10K0.89×
42Nebraska~10K0.88×
43Missouri~40K0.87×
44Vermont~5K0.87×
45Colorado~40K0.86×
46Montana~8K0.86×
47Iowa~20K0.84×
48Washington, District of Columbia~8K0.84×
49Wisconsin~40K0.80×
50Maine~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Jacuzzi, United States
0.79×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacuzzi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacuzzi audience
#·InterestCategoryAffinity×
01Hot tubHome & Garden7.10×
02Swimming poolSports2.62×
03Instant messagingInternet & Social Media2.06×
04Mitch McConnellPolitics & Society1.96×
05MemeInternet & Social Media1.93×
06VeganismFood & Beverages1.88×
07PriceShopping1.86×
08Do it yourself (DIY)Home & Garden1.65×
09PinterestInternet & Social Media1.64×
10ReligionBusiness & Career1.63×
11AnimalPets & Animals1.62×
12Sales promotionShopping1.59×
13GiftShopping1.58×
14U.S. stateTravel & Leisure1.56×
15WalmartShopping1.55×
16United StatesTravel & Leisure1.53×
17FurnitureHome & Garden1.53×
18RecipesFood & Beverages1.52×
19HumourLiterature1.52×
20XInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacuzzi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacuzzi audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
ExtroversionTHRILL1.63×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacuzzi audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Design AffinityPREMIUM1.03×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacuzzi have in United States?

Jacuzzi has an estimated audience of 3,148,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jacuzzi fans?

54.2% of Jacuzzi fans are female, 45.8% are male, with an average age of 46.5 years.

03

Which brands do Jacuzzi fans like most?

Jacuzzi fans show strongest brand affinity for Hot tub (7.1×), United States (1.53×), and Mitch McConnell (1.96×) over the country average.

04

Where do Jacuzzi fans live in United States?

Jacuzzi fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jacuzzi fans also like?

Beyond Jacuzzi itself, the audience over-indexes on United States (1.53×), Mitch McConnell (1.96×), Swimming pool (2.62×), and Meme (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Jacuzzi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacuzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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