Fire pit Audience in Germany
Fire pit has an estimated audience of 344,862 people in Germany. 52.2% are female, 47.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Apotheken Umschau, Joan Baez, Liza Minnelli, Shop Apotheke, Kris Kristofferson.
The average Fire pit fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Apotheken Umschau, Joan Baez, Liza Minnelli, with strongest over-indexing on Apotheken Umschau (32.36× the country average). Demographically, the Fire pit audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fire pit fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.0 |
| Estimated audience size | 344,862 |
Audience persona
The typical Fire pit fan in Germany is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Apotheken Umschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,126 | 0.85× |
| Bayern | 59,641 | 1.08× |
| Hessen | 47,415 | 1.8× |
| Baden-Württemberg | 43,480 | 0.92× |
| Berlin | 34,551 | 2.24× |
| Niedersachsen | 26,143 | 0.78× |
| Rheinland-Pfalz | 21,840 | 1.26× |
| Schleswig-Holstein | 9,956 | 0.8× |
| Sachsen | 9,502 | 0.56× |
| Brandenburg | 7,849 | 0.73× |
| Hamburg | 6,551 | 0.84× |
| Thüringen | 5,307 | 0.6× |
| Sachsen-Anhalt | 5,155 | 0.58× |
| Saarland | 4,507 | 1.06× |
| Mecklenburg-Vorpommern | 3,886 | 0.59× |
| Bremen | 3,791 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apotheken Umschau | 32.36× | Health |
| Joan Baez | 44.9× | Music & Radio |
| Liza Minnelli | 44.69× | Music & Radio |
| Shop Apotheke | 11.61× | Shopping |
| Kris Kristofferson | 44.54× | Music & Radio |
| Bette Midler | 43.26× | Music & Radio |
| Pete Seeger | 74.44× | Music & Radio |
| Ute Lemper | 44.69× | Music & Radio |
| Banjo | 73.21× | Music & Radio |
| Melanie | 45.88× | Music & Radio |
| Kampgrounds of America | 72.04× | Sports |
| 7 Days to Die | 67.87× | Games |
| Leonard Cohen | 17.57× | Music & Radio |
| Art Garfunkel | 31.74× | Movies & TV |
| Don McLean | 58.98× | Music & Radio |
| Judy Collins | 60.73× | Music & Radio |
| House of the Dragon | 5.17× | Movies & TV |
| Jesse Welles | 64.81× | Music & Radio |
| Cultural Center of the Philippines | 31.53× | Arts & Culture |
| Bob Dylan | 9.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.4 |
| DIY Mentality | THRILL | 1.87 |
| Sports Activity | POWER | 1.79 |
| Travelling | THRILL | 1.74 |
| Convenience Orientation | PREMIUM | 1.66 |
| Indulgence | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| United Kingdom | 6.9% |
| Saudi Arabia | 6.7% |
See Fire pit audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fire pit have in Germany?
Fire pit has an estimated audience of 344,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fire pit fans?
52.2% of Fire pit fans are female, 47.8% are male, with an average age of 41.0 years.
Which brands do Fire pit fans like most?
Fire pit fans show strongest brand affinity for Apotheken Umschau (32.36×), Joan Baez (44.9×), and Liza Minnelli (44.69×) over the country average.
Where do Fire pit fans live in Germany?
Fire pit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,126), Bayern (reach 59,641), and Hessen (reach 47,415). These three regions account for the largest share of the active audience.
What other brands do Fire pit fans also like?
Beyond Fire pit itself, the audience over-indexes on Joan Baez (44.9×), Liza Minnelli (44.69×), Shop Apotheke (11.61×), and Kris Kristofferson (44.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.