Rascasse Audience Intelligence

Fire pit Audience in Germany

Name: Fire pit — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fire pit in Germany — modelled from more than twelve digital signal sources. Fire pit has an estimated audience of 344,862 people in Germany.

#5725among Topic in Germany #775in Home & Garden

The average Fire pit fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Apotheken Umschau, Liza Minnelli, Joan Baez, with strongest over-indexing on Apotheken Umschau (32.36× the country average).

Demographically, the Fire pit audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fire pit fan in Germany is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Apotheken Umschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire pit profile in Germany.

Audience size

345K

in Germany

Gender

52.2%♀

47.8% male

Age

41.0

average years

Country rank

#15691

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fire pit fans

52.2% are female, 47.8% are male, average age 41.0.

Fig. 02

Gender split

52.2%

Female

47.8%

Male

Demographic split for Fire pit audience in Germany
Metric	Value
Female	52.2%
Male	47.8%
Average age	41.0
Estimated audience size	344,862

Fig. 03

Age distribution

Age distribution of the Fire pit audience in Germany
Age bracket	Share	%
16-19		15%
20-29		15%
30-39		23%
40-49		27%
50+		20%

Fig. 04

Worldwide distribution

5.8%

of the worldwide Fire pit audience comes from Germany.

Worldwide audience distribution share by country for Fire pit
Country	Share
United States	19.1%
United Kingdom	6.9%
Saudi Arabia	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire pit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fire pit fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~20K	1.56×
02	Hessen	~30K	1.24×
03	Rheinland-Pfalz	~20K	1.15×
04	Baden-Württemberg	~50K	1.05×
05	Bremen	~3K	1.05×
06	Bayern	~60K	1.03×
07	Hamburg	~8K	1.00×
08	Saarland	~4K	1.00×
09	Thüringen	~9K	0.98×
10	Mecklenburg-Vorpommern	~6K	0.97×
11	Brandenburg	~10K	0.95×
12	Sachsen-Anhalt	~9K	0.95×
13	Schleswig-Holstein	~10K	0.94×
14	Niedersachsen	~30K	0.90×
15	Sachsen	~20K	0.90×
16	Nordrhein-Westfalen	~70K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire pit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire pit audience
#	Interest	Category	×
01	Pete Seeger	Music & Radio	74.44×
02	Banjo	Music & Radio	73.21×
03	Kampgrounds of America	Sports	72.04×
04	7 Days to Die	Games	67.87×
05	Judy Collins	Music & Radio	60.73×
06	Don McLean	Music & Radio	58.98×
07	Stephen Stills	Music & Radio	46.43×
08	Melanie	Music & Radio	45.88×
09	Joan Baez	Music & Radio	44.90×
10	Liza Minnelli	Music & Radio	44.69×
11	Ute Lemper	Music & Radio	44.69×
12	Kris Kristofferson	Music & Radio	44.54×
13	Bette Midler	Music & Radio	43.26×
14	Apotheken Umschau	Health	32.36×
15	Art Garfunkel	Movies & TV	31.74×
16	Cultural Center of the Philippines	Arts & Culture	31.53×
17	Leonard Cohen	Music & Radio	17.57×
18	Shop Apotheke	Shopping	11.61×
19	House of the Dragon	Movies & TV	5.17×
20	dB’s	Music & Radio	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire pit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fire pit audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.72×
DIY Mentality	THRILL	1.59×
Quality Awareness	PREMIUM	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fire pit audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	1.05×
Sustainability	BALANCE	1.12×
Tradition	CONSERVATISM	1.13×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fire pit have in Germany?

Fire pit has an estimated audience of 344,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fire pit fans?

52.2% of Fire pit fans are female, 47.8% are male, with an average age of 41.0 years.

Which brands do Fire pit fans like most?

Fire pit fans show strongest brand affinity for Apotheken Umschau (32.36×), Liza Minnelli (44.69×), and Joan Baez (44.9×) over the country average.

Where do Fire pit fans live in Germany?

Fire pit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Fire pit fans also like?

Beyond Fire pit itself, the audience over-indexes on Liza Minnelli (44.69×), Joan Baez (44.9×), Ute Lemper (44.69×), and Shop Apotheke (11.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Fire pit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fire pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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