Rascasse Audience Intelligence

Fire pit Audience in United States

A data profile of the people who buy, follow and care about Fire pit in United States — modelled from more than twelve digital signal sources. Fire pit has an estimated audience of 1,142,735 people in United States.

#8213among Topic in United States#1059in Home & Garden

The average Fire pit fan in United States is 43.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Howard Stern, Luxury Travel Advisor, Zoom!, with strongest over-indexing on Howard Stern (21.97× the country average).

Demographically, the Fire pit audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fire pit fan in United States is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Howard Stern.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire pit profile in United States.

Audience size
1.1M
in United States
Gender
33.4%♀
66.6% male
Age
43.8
average years
Country rank
#21605
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire pit fans

33.4% are female, 66.6% are male, average age 43.8.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Fire pit audience in United States
MetricValue
Female33.4%
Male66.6%
Average age43.8
Estimated audience size1,142,735
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Fire pit audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Fire pit audience comes from United States.

Worldwide audience distribution share by country for Fire pit
CountryShare
United States19.1%
United Kingdom6.9%
Saudi Arabia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire pit audience in United States is strongest.

Fig. 05

Top regions by affinity

Fire pit fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K1.52×
02West Virginia~8K1.41×
03Mississippi~10K1.30×
04Tennessee~30K1.27×
05Louisiana~20K1.25×
06Kentucky~20K1.24×
07Pennsylvania~50K1.22×
08Alabama~20K1.22×
09Ohio~40K1.21×
10Missouri~20K1.21×
11South Carolina~20K1.21×
12Indiana~20K1.20×
13Maine~5K1.17×
14Georgia~40K1.15×
15New Jersey~30K1.15×
16Arkansas~10K1.14×
17North Carolina~40K1.10×
18Kansas~10K1.10×
19Wisconsin~20K1.09×
20Oklahoma~10K1.07×
21Connecticut~10K1.05×
22Michigan~30K1.03×
23South Dakota~3K1.03×
24Illinois~40K1.01×
25Delaware~3K1.00×
26New Hampshire~4K0.99×
27Texas~100K0.98×
28Idaho~6K0.98×
29Virginia~30K0.97×
30Nebraska~6K0.97×
31Rhode Island~4K0.97×
32Vermont~2K0.97×
33Iowa~9K0.95×
34Montana~3K0.92×
35Massachusetts~20K0.91×
36Maryland~20K0.91×
37Florida~70K0.86×
38Minnesota~10K0.86×
39New Mexico~5K0.86×
40Alaska~2K0.83×
41Utah~8K0.82×
42Colorado~10K0.81×
43Arizona~20K0.79×
44Washington~20K0.78×
45New York~50K0.77×
46Oregon~10K0.75×
47California~90K0.73×
48Nevada~7K0.66×
49Washington, District of Columbia~2K0.57×
50Hawaii~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Fire pit, United States
0.49×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire pit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire pit audience
#·InterestCategoryAffinity×
01Mahidol University International CollegeBusiness & Career91.65×
02Luxury Travel AdvisorTravel & Leisure73.57×
03Steel PantherMusic & Radio36.42×
04Singapore Botanic GardensTravel & Leisure34.19×
05Warhammer QuestGames29.53×
06Tesseract (band)Music & Radio27.98×
07Home for the Holidays (film)Movies & TV25.10×
08Pit Boss (TV series)Movie / TV Show / Series23.57×
09Howard SternMovies & TV21.97×
10Mahidol UniversityBusiness & Career14.74×
11Sierra Trading PostFashion & Accessoires8.87×
12100 metresSports7.21×
13Zoom!Business & Career6.81×
14PorchHome & Garden5.38×
15WeldingHome & Garden4.94×
16Diesel fuelCars & Mobility4.39×
17Kyle BuschSports4.32×
18FireplaceHome & Garden3.97×
19FireHome & Garden2.56×
20AutoZoneCars & Mobility2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire pit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire pit audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
Quality AwarenessPREMIUM1.52×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire pit audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
TraditionCONSERVATISM0.98×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire pit have in United States?

Fire pit has an estimated audience of 1,142,735 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fire pit fans?

33.4% of Fire pit fans are female, 66.6% are male, with an average age of 43.8 years.

03

Which brands do Fire pit fans like most?

Fire pit fans show strongest brand affinity for Howard Stern (21.97×), Luxury Travel Advisor (73.57×), and Zoom! (6.81×) over the country average.

04

Where do Fire pit fans live in United States?

Fire pit fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fire pit fans also like?

Beyond Fire pit itself, the audience over-indexes on Luxury Travel Advisor (73.57×), Zoom! (6.81×), Tesseract (band) (27.98×), and Mahidol University International College (91.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fire pit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →