Fire pit Audience in United States

Fire pit logo

Fire pit has an estimated audience of 1,142,735 people in United States. 33.4% are female, 66.6% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Luxury Travel Advisor, Howard Stern, Zoom!, Tesseract (band), Mahidol University International College.

The average Fire pit fan in United States is 43.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Luxury Travel Advisor, Howard Stern, Zoom!, with strongest over-indexing on Luxury Travel Advisor (73.57× the country average). Demographically, the Fire pit audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fire pit fans

Demographic split for Fire pit audience in United States
MetricValue
Female33.4%
Male66.6%
Average age43.8
Estimated audience size1,142,735

Audience persona

The typical Fire pit fan in United States is more male, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Luxury Travel Advisor.

Top regions in United States

Top regions ranked by reach for Fire pit in United States
RegionReachAffinity
Texas100,1421.02×
California98,5600.78×
Florida69,4890.9×
New York50,0950.78×
Pennsylvania47,1821.23×
Georgia42,9401.22×
Ohio41,9701.19×
Illinois39,4971.04×
North Carolina39,3641.14×
New Jersey34,6991.19×
Michigan32,9031.1×
Tennessee28,6961.25×
Virginia27,5230.99×
Indiana25,3901.22×
Missouri22,8941.24×
South Carolina20,9851.22×
Massachusetts20,8810.93×
Alabama19,5031.22×
Wisconsin19,0791.11×
Arizona18,8740.81×
Washington18,6710.81×
Maryland18,3860.94×
Louisiana18,1311.23×
Kentucky17,7241.24×
Colorado15,3670.85×
Minnesota14,6670.9×
Oklahoma13,9621.1×
Connecticut12,0711.05×
Mississippi11,8701.26×
Kansas10,6891.19×
Arkansas10,5571.12×
Oregon9,4660.72×
Iowa9,3160.99×
Utah8,5600.84×
Nevada7,3760.67×
West Virginia6,9181.3×
Nebraska5,5860.97×
Idaho5,2200.91×
Maine4,6361.13×
New Mexico4,5900.8×
New Hampshire4,2670.95×
North Dakota3,5701.52×
Rhode Island3,4240.94×
Delaware3,0300.96×
Montana2,6480.84×
South Dakota2,5850.98×
Alaska1,8750.77×
Washington, District of Columbia1,8240.53×
Vermont1,7710.88×
Hawaii1,6920.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire pit audience
BrandAffinityCategory
Luxury Travel Advisor73.57×Travel & Leisure
Howard Stern21.97×Movies & TV
Zoom!6.81×Business & Career
Tesseract (band)27.98×Music & Radio
Mahidol University International College91.65×Business & Career
Welding4.94×Home & Garden
Pit Boss (TV series)23.57×
Steel Panther36.42×Music & Radio
Porch5.38×Home & Garden
Warhammer Quest29.53×Games
Home for the Holidays (film)25.1×Movies & TV
Sierra Trading Post8.87×Fashion & Accessoires
AutoZone2.18×Cars & Mobility
Fireplace3.97×Home & Garden
Singapore Botanic Gardens34.19×Travel & Leisure
Mahidol University14.74×Business & Career
Fire2.56×Home & Garden
100 metres7.21×Sports
Friends1.56×Movies & TV
Diesel fuel4.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire pit audience
TraitClusterScore
Urban LifestyleOPEN4.24
Design AffinityPREMIUM2.9
DIY MentalityTHRILL2.4
Risk AppetiteTHRILL1.82
Luxury OrientationPREMIUM1.81
TravellingTHRILL1.74

Worldwide distribution

Worldwide audience distribution share by country for Fire pit
CountryShare
United States19.1%
United Kingdom6.9%
Saudi Arabia6.7%

See Fire pit audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fire pit have in United States?

Fire pit has an estimated audience of 1,142,735 people in United States, concentrated in Texas and California.

What is the gender split and age of Fire pit fans?

33.4% of Fire pit fans are female, 66.6% are male, with an average age of 43.8 years.

Which brands do Fire pit fans like most?

Fire pit fans show strongest brand affinity for Luxury Travel Advisor (73.57×), Howard Stern (21.97×), and Zoom! (6.81×) over the country average.

Where do Fire pit fans live in United States?

Fire pit fans in United States are most concentrated in Texas (reach 100,142), California (reach 98,560), and Florida (reach 69,489). These three regions account for the largest share of the active audience.

What other brands do Fire pit fans also like?

Beyond Fire pit itself, the audience over-indexes on Howard Stern (21.97×), Zoom! (6.81×), Tesseract (band) (27.98×), and Mahidol University International College (91.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.