Home for the Holidays (film) Audience in United States

Home for the Holidays (film) logo

Home for the Holidays (film) has an estimated audience of 502,670 people in United States. 56.2% are female, 43.8% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Rain Man, Jennifer Garner, American Beauty (1999 film), Enterprise Rent-A-Car.

The average Home for the Holidays (film) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Rain Man, Jennifer Garner, with strongest over-indexing on Google Maps (22.84× the country average). Demographically, the Home for the Holidays (film) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Home for the Holidays (film) fans

Demographic split for Home for the Holidays (film) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age34.5
Estimated audience size502,670

Audience persona

The typical Home for the Holidays (film) fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Home for the Holidays (film) in United States
RegionReachAffinity
California54,5940.99×
Texas40,4840.94×
New York26,8530.96×
Florida26,1510.77×
Illinois19,9851.19×
Ohio19,2441.24×
Pennsylvania18,8361.11×
Michigan14,7871.12×
North Carolina13,4970.89×
Washington12,8281.27×
Georgia12,3370.8×
New Jersey12,2400.96×
Massachusetts11,8301.19×
Virginia11,1070.91×
Arizona10,3361.01×
Tennessee9,9150.98×
Indiana9,3891.02×
Missouri9,2711.14×
Maryland9,2141.07×
Oregon9,0781.58×
Colorado8,3971.06×
Wisconsin7,9861.06×
Minnesota7,9331.1×
Louisiana6,7041.03×
South Carolina6,5810.87×
Kentucky6,1170.97×
Connecticut5,3991.07×
Oklahoma4,9180.88×
Alabama4,8250.69×
Utah4,5901.02×
Kansas3,8020.96×
Nevada3,7710.78×
Iowa3,6270.88×
Arkansas3,4450.83×
New Hampshire2,7201.37×
Idaho2,6631.06×
New Mexico2,5221×
Mississippi2,4570.59×
West Virginia2,4261.04×
Maine2,3721.32×
Nebraska2,1500.85×
Rhode Island1,8831.18×
Delaware1,4741.06×
Washington, District of Columbia1,3610.9×
Montana1,2800.92×
Hawaii1,1750.54×
Vermont1,1671.32×
South Dakota1,0590.91×
Alaska1,0120.94×
North Dakota9310.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home for the Holidays (film) audience
BrandAffinityCategory
Google Maps22.84×Internet & Social Media
Rain Man120.07×Movies & TV
Jennifer Garner36.05×Movies & TV
American Beauty (1999 film)68.23×Movies & TV
Enterprise Rent-A-Car15.32×Cars & Mobility
Napoleon Dynamite33.23×Movies & TV
Diane Keaton12.16×Movies & TV
Indeed.com7.98×Business & Career
Anna Kendrick25.82×Movies & TV
Capital One7×Business & Career
Google News10.2×News
Idris Elba20.6×Movies & TV
ICloud13.1×Technology & Electronics
Jollibee14.32×Food & Beverages
Zac Efron12.75×Movies & TV
Olivia Wilde23.03×Movies & TV
Daniel Day-Lewis20×Movies & TV
Scooby-Doo6.52×Movies & TV
Titanic (1997 film)16.65×Movies & TV
Apple Store9.4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home for the Holidays (film) audience
TraitClusterScore
Price SensitivityPREMIUM1.55
Design AffinityPREMIUM1.42
CreativityOPEN1.33
IndulgenceJOY1.3
Quality AwarenessPREMIUM1.26
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Home for the Holidays (film)
CountryShare
United States72.6%
Canada4.5%
United Kingdom3.2%

See Home for the Holidays (film) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Home for the Holidays (film) have in United States?

Home for the Holidays (film) has an estimated audience of 502,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Home for the Holidays (film) fans?

56.2% of Home for the Holidays (film) fans are female, 43.8% are male, with an average age of 34.5 years.

Which brands do Home for the Holidays (film) fans like most?

Home for the Holidays (film) fans show strongest brand affinity for Google Maps (22.84×), Rain Man (120.07×), and Jennifer Garner (36.05×) over the country average.

Where do Home for the Holidays (film) fans live in United States?

Home for the Holidays (film) fans in United States are most concentrated in California (reach 54,594), Texas (reach 40,484), and New York (reach 26,853). These three regions account for the largest share of the active audience.

What other brands do Home for the Holidays (film) fans also like?

Beyond Home for the Holidays (film) itself, the audience over-indexes on Rain Man (120.07×), Jennifer Garner (36.05×), American Beauty (1999 film) (68.23×), and Enterprise Rent-A-Car (15.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home for the Holidays (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.