Rascasse Audience Intelligence

Home for the Holidays (film) Audience in United States

A data profile of the people who buy, follow and care about Home for the Holidays (film) in United States — modelled from more than twelve digital signal sources. Home for the Holidays (film) has an estimated audience of 502,344 people in United States.

#122among Comedy in United States#3207among Movie / TV Show / Series in United States#6791in Movies & TV

The average Home for the Holidays (film) fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rain Man, QVC, American Beauty (1999 film), with strongest over-indexing on Rain Man (97.69× the country average).

Demographically, the Home for the Holidays (film) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home for the Holidays (film) fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Rain Man.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home for the Holidays (film) profile in United States.

Audience size
502K
in United States
Gender
56.2%♀
43.8% male
Age
34.5
average years
Country rank
#36543
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home for the Holidays (film) viewers

56.2% are female, 43.8% are male, average age 34.5.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Home for the Holidays (film) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age34.5
Estimated audience size502,344
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Home for the Holidays (film) audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4917%
50+14%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Home for the Holidays (film) audience comes from United States.

Worldwide audience distribution share by country for Home for the Holidays (film)
CountryShare
United States50.9%
France31.8%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home for the Holidays (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Home for the Holidays (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.49×
02Ohio~20K1.33×
03New Hampshire~3K1.30×
04Maine~2K1.29×
05Vermont~1K1.25×
06Washington~10K1.17×
07Massachusetts~10K1.17×
08Missouri~9K1.11×
09Wisconsin~8K1.11×
10Rhode Island~2K1.11×
11Illinois~20K1.10×
12Pennsylvania~20K1.09×
13Michigan~10K1.09×
14Idaho~3K1.09×
15Minnesota~8K1.07×
16Louisiana~7K1.06×
17Delaware~1K1.06×
18Connecticut~5K1.05×
19West Virginia~2K1.05×
20Maryland~9K1.03×
21Indiana~9K1.02×
22Montana~1K1.02×
23Kentucky~6K1.01×
24New Mexico~3K1.01×
25Alaska~1K1.00×
26Colorado~8K0.98×
27Tennessee~10K0.97×
28Nevada~5K0.97×
29Utah~4K0.96×
30Iowa~4K0.96×
31South Dakota~1K0.95×
32California~50K0.94×
33New Jersey~10K0.94×
34North Dakota<1K0.94×
35Arizona~10K0.93×
36Kansas~4K0.93×
37New York~30K0.92×
38Oklahoma~5K0.91×
39Arkansas~4K0.91×
40Washington, District of Columbia~1K0.91×
41Nebraska~2K0.90×
42Texas~40K0.89×
43North Carolina~10K0.87×
44South Carolina~7K0.87×
45Virginia~10K0.85×
46Georgia~10K0.79×
47Florida~30K0.77×
48Alabama~5K0.77×
49Mississippi~3K0.75×
50Hawaii~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Home for the Holidays (film), United States
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home for the Holidays (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home for the Holidays (film) audience
#·InterestCategoryAffinity×
01Rain ManMovies & TV97.69×
02American Beauty (1999 film)Movies & TV59.16×
03Punch-Drunk LoveMovies & TV50.12×
04Fire pitHome & Garden25.10×
05Vera FarmigaMovies & TV20.00×
06Boogie NightsMovies & TV20.00×
07Armageddon (1998 film)Movies & TV20.00×
08Face/OffMovies & TV20.00×
09QVCMovies & TV18.00×
10ExxonMobilCars & Mobility15.23×
11Max VerstappenSports10.25×
12New Year's EveHome & Garden8.15×
13Weather forecastingHome & Garden7.72×
14FedExBusiness & Career6.68×
15Mortgage loansBusiness & Career4.85×
16Discount storesShopping4.38×
17PinterestInternet & Social Media4.30×
18Shopping mallsShopping3.99×
19Planet FitnessSports2.87×
20FurnitureHome & Garden2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home for the Holidays (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home for the Holidays (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.76×
Convenience OrientationPREMIUM2.01×
Price SensitivityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home for the Holidays (film) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
Healthy LifestyleBALANCE0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home for the Holidays (film) have in United States?

Home for the Holidays (film) has an estimated audience of 502,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home for the Holidays (film) viewers?

56.2% of Home for the Holidays (film) fans are female, 43.8% are male, with an average age of 34.5 years.

03

Which brands do Home for the Holidays (film) fans like most?

Home for the Holidays (film) fans show strongest brand affinity for Rain Man (97.69×), QVC (18×), and American Beauty (1999 film) (59.16×) over the country average.

04

Where do Home for the Holidays (film) fans live in United States?

Home for the Holidays (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Home for the Holidays (film) fans also like?

Beyond Home for the Holidays (film) itself, the audience over-indexes on QVC (18×), American Beauty (1999 film) (59.16×), Punch-Drunk Love (50.12×), and Pinterest (4.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Home for the Holidays (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home for the Holidays (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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